Brazil Eyewear Market Overview, 2028

Brazil Eyewear Market Overview, 2028

The Brazilian eyewear market is one of the largest in the South America, with a population of over 200 million people and a growing middle class that is increasingly interested in eyewear products. This has created a large and growing market for both local and international eyewear brands. Furthermore, Brazil is known for its vibrant fashion and style culture, and this is reflected in the eyewear industry as well. Brazilian consumers are very fashion-conscious and often choose eyewear products based on their personal style and preferences. This has led to the development of a wide range of eyewear products that cater to different fashion and style trends. Moreover, In Brazil, prescription lenses are often sold separately from frames, allowing consumers to choose frames that suit their personal style and then add prescription lenses as needed. This has created a thriving market for prescription lenses and optical services. In addition, In addition, the Brazilian government has strict regulations on the manufacture and sale of eyewear products, ensuring that all products meet high-quality standards. This has led to the development of a strong domestic industry that is known for its quality and craftsmanship. As a result, Brazil is home to several leading eyewear brands, including Chilli Beans, LIVO Eyewear, and Evoke.

According to the research report ""Brazil Eyewear Market Overview, 2028,"" published by Bonafide Research, the Brazil Eyewear market is projected to reach market size more than USD 10.5 Billion by 2028.Based on product type; this market can be segmented into spectacles, sunglasses, contact lenses, and others. The Spectacles segment was estimated to hold a major share of the overall market in 2022. Spectacles are primarily used for vision correction, and since vision problems are very common, the demand for spectacles is high. Many people in Brazil require spectacles to see clearly, and this drives up the demand for them. Furthermore, compared to other types of eyewear, spectacles are relatively affordable. They can be purchased at a range of price points, from budget-friendly to high-end designer brands. This makes them a more accessible option for consumers on a tight budget. However, contact lenses have the highest CAGR during the forecast period. The ageing population in Brazil is increasing, and with age comes a higher prevalence of vision problems. Contact lenses offer a more natural-looking option for vision correction compared to spectacles, making them a popular choice among older consumers. Furthermore, sunglasses are another popular type of eyewear in the Brazilian market, driven by the country's warm climate and high levels of sunlight. The growth rate for sunglasses is expected to be moderate during the forecast period, as the market for sunglasses is also well-established.

In the Brazilian eyewear market, based on distribution channels, optical stores have the highest market share. Optical stores employ professionals who are knowledgeable about vision care and can provide personalized advice on the best eyewear products for their customers. This expertise helps to build trust with customers and increases the likelihood of repeat business. For instance, some of the popular optical store chains in Brazil include ticas Carol, GrandVision by Fototica, Luxottica, Chilli Beans, culos Diniz, Ray-Ban, Sunglass Hut, Instituto Varilux, ZEISS Vision Centre, LEMA21, and more. Furthermore, online channels offer greater convenience and flexibility than traditional brick-and-mortar stores, allowing customers to browse and purchase eyewear products from the comfort of their own homes or on the go. Furthermore, there are online platforms that offer a wide range of eyewear products, including spectacles, sunglasses, and contact lenses, and often provide personalized advice and recommendations based on customer preferences and needs. Some of them are etica, Lenscope, LIVO Eyewear, e-lens, VisualClick, EyewearBrasil, Vision Centre, Oakley Brazil, Ray-Ban Brazil, Chilli Beans Online, and others.

Based on gender, the market is divided into men, women, unisex, and kids. However, the kids' eyewear market in the United States is expected to experience a high CAGR during the forecast period. With the rise in digital device usage among children, there has been a corresponding increase in the incidence of vision problems such as myopia. This has led to a growing demand for corrective eyewear products for kids. However, the medium-price segment in the Brazilian eyewear market has the highest market share. The medium price range offers a balance between affordability and quality. Consumers are willing to pay a little extra for eyewear products that are durable, comfortable, and offer good visual clarity, but they don't want to overspend. On the other hand, the premium price range in the Brazil eyewear market is expected to experience a high CAGR during the forecast period due to the fact that many consumers are looking for eyewear products that reflect their personal style and social status and are willing to pay a premium for luxury products that offer exclusivity and prestige.

Start-ups:
• Lema21 is an online eyewear retailer that offers high-quality, affordable eyewear. They offer a wide range of styles and prescription options, and their products are designed to be both fashionable and functional.
• Glassify is a Brazilian start-up that has developed a mobile app that allows customers to try on eyewear virtually. The app uses augmented reality technology to simulate how different frames would look on the customer's face.
• Nós are a Brazilian eyewear brand that specializes in sustainable, eco-friendly eyewear. Their products are made from recycled and biodegradable materials, and they are designed to be both stylish and environmentally responsible.
• A blend is a Brazilian eyewear brand that offers customizable, modular eyewear. Customers can choose from a range of frames, lenses, and accessories to create a personalized pair of glasses.
• Acolá is a Brazilian eyewear brand that focuses on creating unique, handmade glasses. Their products are designed to be both stylish and functional, and they are made from high-quality materials.

Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Eyewear market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spectacles
• Sunglasses
• Contact Lenses
• Other Product Type (Eye Care)

By Distribution Channel:
• Hypermarket and Supermarket
• Speciality Stores ( Optical Stores )
• Franchises/ Company outlets
• Online stores
• Others (Hospitals & Clinics)

By Gender:
• Men
• Women
• Unisex
• Kids

By Price Range:
• Premium
• Medium
• Low

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.