Brazil Deodorant Market Overview, 2027

Brazil Deodorant Market Overview, 2027

Brazil is one of the major beauty-market in the world. This is due to its tropical climate, which increases the demand for deodorants in the country. The Brazilian market for deodorants is thriving, with the rise in demand. Therefore, many players are entering the market, and the consumers are getting the opportunity to choose among the various options available to them while checking the deodorant shelf space. Unilever Brazil Ltd leads the deodorant market in Brazil, due to its portfolio of strong brands that are driving innovation. Moreover, the wider availability of products in supermarkets/hypermarkets and major pharmacy chains of the country drives the market share.

According to the research report, Brazil Deodorant Market Overview, 2027,” published by Bonafide Research, the market is anticipated to add USD 0.89 Billion by 2027. Increasing demand for personal care products along with increasing female labor force participation is one of the key factors driving market growth. Additionally, the growing demand for novel and innovative fragrances and fragrance products among the crowd, especially millennials, is creating a positive outlook for the market. Various product innovations, such as the development of natural deodorants and aluminum-free deodorants, are driving further growth. These variants are made with organic ingredients like activated charcoal, baking soda, coconut oil, essential oils, and flower extracts and use aesthetically pleasing green packaging to attract a wider consumer base. Therefore, aggressive promotional activities by manufacturers via various social media platforms and the prevalence of e-commerce retail channels are also contributing to the market's growth. Other factors such as increasing consumer spending capacity and rapid urbanization across the globe are expected to continue to drive the market.

Fragrance, face, deodorant and makeup are among the fastest-growing categories in the beauty sector—and account for more than 80% of direct-sales revenues. The common denominator is that these are all emotion-driven, rather than merely functional, products, and the human component looms large. Which applies to deodorant, too: Lower-income Brazilians, in particular, sometimes use spray deodorant as a form of perfume.

In the past, women didn't have sufficient options to explore the different types of fragrances and deodorant assigned to them. Due to increasing population, the adaptation of preferences in the women forces the deodorant company to think about this in other perceptions. The introduction of new products, their types and fragrance are increasing the options for choice due to this increase the sales of deodorants which are expected to drive the growth of deodorant market. Personal hygiene is gaining more importance in the market due to the increased need for natural and organic products, which has increased the demand for organic based deodorant substantially. Skin allergies and adverse effects which has caused by the use of chemical based product in personal care have also seen an increase, and this has driven the popularity of natural ingredients. The companies have recognized the causes affecting the sales of deodorant after researching the population's Price-Consciousness. After reviewing the Scenario, the top companies introduced pocket-sized deodorants, which were price friendly and compact in size. The new technology has also enhanced the fragrance quality with a long-lasting impact which helped the consumer stay fresh even on humid days.

COVID-19 Impact on Deodorants Market
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

Considered in this report
• Geography: Brazil
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Brazil Deodorant market with its value and forecast along with its segments
• Region-wise deodorant market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Brazil Macro Economic Indicators
5. Market Dynamics
5.1. Key findings
5.2. Market Drivers
5.3. Market Restraints
5.4. Policies & Certification
5.5. Opportunities
5.6. Value Chain Analysis
5.7. Key Developments – 2021
5.8. Covid-19 Effect
5.9. Industry Experts Views
6. Brazil Market Trends
7. Brazil Deodorant Market Overview
7.1. Market Size By Value
7.1.1. Market Size and Forecast, By Product Type
7.1.2. Market Size and Forecast, By End User
7.1.3. Market Size and Forecast, By Packing Material
7.1.4. Market Size and Forecast, By Distribution Channel
8. Brazil Deodorant Market Segmentations
8.1. Brazil Deodorant Market, By Product Type
8.1.1. Brazil Deodorant Market Size, By Spray, 2016-2027
8.1.2. Brazil Deodorant Market Size, By Roll On, 2016-2027
8.1.3. Brazil Deodorant Market Size, By Gel, 2016-2027
8.1.4. Brazil Deodorant Market Size, By Stick, 2016-2027
8.1.5. Brazil Deodorant Market Size, By Cream, 2016-2027
8.1.6. Brazil Deodorant Market Size, By Wipes, 2016-2027
8.1.7. Brazil Deodorant Market Size, By Others, 2016-2027
8.2. Brazil Deodorant Market, By Distribution Channel
8.2.1. Brazil Deodorant Market Size, By Offline, 2016-2027
8.2.2. Brazil Deodorant Market Size, By Online, 2016-2027
8.3. Brazil Deodorant Market, By Packaging Material
8.3.1. Brazil Deodorant Market Size, By Plastic, 2016-2027
8.3.2. Brazil Deodorant Market Size, By Metal, 2016-2027
8.3.3. Brazil Deodorant Market Size, By Others, 2016-2027
8.4. Brazil Deodorant Market, By End User
8.4.1. Brazil Deodorant Market Size, By Women, 2016-2027
8.4.2. Brazil Deodorant Market Size, By Men, 2016-2027
8.4.3. Brazil Deodorant Market Size, By Others, 2016-2027
9. Brazil Deodorant Market Opportunity Assessment
9.1. By Packaging Material, 2022E to 2027F
9.2. By End User, 2022E to 2027F
9.3. By Product Type, 2022E to 2027F
9.4. By Distribution Channel, 2022E to 2027F
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. Company 1
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Company 2
10.2.3. Company 3
10.2.4. Company 4
10.2.5. Company 5
10.2.6. Company 6
10.2.7. Company 7
10.2.8. Company 8
11. Strategic Recommendations
12. Disclaimer
List of Figures
Figure 1: Brazil Deodorant Market Size By Value (2016, 2021 & 2027F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Packaging Material
Figure 3: Market Attractiveness Index, By End User
Figure 4: Market Attractiveness Index, By Product Type
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of Brazil Deodorant Market
List of Table
Table 1: Brazil Deodorant Market Size and Forecast, By Product Type (2016, 2021 & 2027F)
Table 2: Brazil Deodorant Market Size and Forecast, By End User (2016, 2021 & 2027F)
Table 3: Brazil Deodorant Market Size and Forecast, By Packing Material (2016, 2021 & 2027F)
Table 4: Brazil Deodorant Market Size and Forecast, By Distribution Channel (2016, 2021 & 2027F)
Table 5: Brazil Deodorant Market Size of Spray (2016 to 2027) in USD Billion
Table 6: Brazil Deodorant Market Size of Roll On (2016 to 2027) in USD Billion
Table 7: Brazil Deodorant Market Size of Gel (2016 to 2027) in USD Billion
Table 8: Brazil Deodorant Market Size of Stick (2016 to 2027) in USD Billion
Table 9: Brazil Deodorant Market Size of Cream (2016 to 2027) in USD Billion
Table 10: Brazil Deodorant Market Size of Wipes (2016 to 2027) in USD Billion
Table 11: Brazil Deodorant Market Size of Others (2016 to 2027) in USD Billion
Table 12: Brazil Deodorant Market Size of Offline (2016 to 2027) in USD Billion
Table 13: Brazil Deodorant Market Size of Online (2016 to 2027) in USD Billion
Table 14: Brazil Deodorant Market Size of Plastic (2016 to 2027) in USD Billion
Table 15: Brazil Perfume Market Size of Metal (2016 to 2027) in USD Billion
Table 16: Brazil Deodorant Market Size of Others (2016 to 2027) in USD Billion
Table 17: Brazil Deodorant Market Size of Women (2016 to 2027) in USD Billion
Table 18: Brazil Deodorant Market Size of Men (2016 to 2027) in USD Billion
Table 19: Brazil Deodorant Market Size of Others (2016 to 2027) in USD Billion

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings