Brazil Baking Ingredients Market Overview, 2028

Brazil Baking Ingredients Market Overview, 2028

Brazil has a long culinary tradition and a passion for freshly baked items. It has increased demand for many different baking supplies. During the colonial period, baking was primarily practiced by wealthy families and in monastic kitchens. The Portuguese brought with them ingredients and techniques for baking, including wheat flour, eggs, sugar, and various flavourings. These ingredients were initially expensive and scarce, making cakes a luxury item enjoyed by the elite. Brazil is a vast country with diverse regional cuisines, and this is reflected in its baking traditions. Each region has its own unique specialties and preferred baking ingredients. For example, in the Northeast, coconut and corn-based ingredients are commonly used in cakes and desserts, while in the South, German and Italian influences can be seen in pastries like cuca and strudel. Street food stalls and festivals across Brazil showcase a wide array of baked goods. These events celebrate local flavours and highlight traditional recipes. Popular street food items include pastel, a deep-fried pastry filled with savoury or sweet fillings, and coxinha, a deep-fried dough filled with shredded chicken. These street snacks often rely on simple yet essential baking ingredients. Bakers in Brazil pay great attention to the presentation of their creations. Intricate icing designs, colourful sprinkles, and decorative toppings are commonly used to make baked goods visually appealing. Popular techniques include piping buttercream flowers and using chocolate shavings or fruit slices for garnishes. Baking competitions and television shows dedicated to baking have gained immense popularity in Brazil. These shows showcase talented bakers, innovative recipes, and creative uses of baking ingredients, inspiring both professionals and home bakers to experiment and elevate their skills. Bake Off Brazil is the Brazilian version of the internationally acclaimed baking competition The Great British Bake Off. It features amateur bakers competing against each other in various baking challenges to impress the judges and win the title of the best amateur baker in Brazil.

According to the research report Brazil Baking Ingredients Market Overview, 2028, published by Bonafide Research, The Brazil Baking Ingredients Market is expected to grow at above 6.17% CAGR from 2023 to 2028. Baking powder is a widely used leavening agent in Brazil, particularly in recipes that require quick and convenient rising of dough or batter. It has a major market in Brazil. Baking mixes, which provide pre-measured ingredients for ease of use, are also popular for quick and easy baking. Granulated sugar, both white and brown, is the most commonly used sweetener in Brazilian baking. Honey, condensed milk, and other natural and artificial sweeteners are also used, depending on the recipe and personal preferences. Bread, particularly various types of traditional and artisanal bread, is a staple in Brazilian cuisine and is widely baked and consumed throughout the country. It is commonly enjoyed as a part of meals, sandwiches, and breakfast. In addition to bread, cakes and pastries hold a prominent place in Brazilian baking. Cakes, both homemade and store-bought, are a popular choice for celebrations, birthdays, and special occasions. Pastries like pão de queijo (cheese bread), empadas (savory pies), and coxinhas (fried dough filled with chicken) are cherished snacks in Brazil. Cookies and biscuits are also widely baked and enjoyed in Brazil, with various recipes and flavours available. These sweet treats are often served with coffee or as snacks. When it comes to rolls and pies, Brazilian cuisine offers a range of options. Traditional Brazilian cheese rolls (pão de queijo) and salgadinhos (savory snacks) like coxinhas and empadas fall into this category. As for other baked goods, Brazil has a fondness for treats like waffles, brownies, crackers, tarts, croissants, pancakes, donuts, and more. These items are commonly found in bakeries, cafes, and breakfast buffets across the country.

In baking, both dry and liquid forms of ingredients are commonly used, and the preference between the two can vary depending on the specific recipe and desired outcome. Dry ingredients such as flour, sugar, baking powder, salt, and spices are fundamental components in baking. These dry ingredients are often measured by weight or volume and are essential for providing structure, texture, and flavor to baked goods. Dry ingredients are typically mixed together with other dry ingredients or combined with wet ingredients to form the batter or dough. In Brazil, some major brands dominate the baking ingredient market. Fleischmann is known for its quality yeast and baking powder, while Dr. Oetker offers a variety of innovative baking products. União specialises in sugar products; Dona Benta provides high-quality flours and mixes; and Mix offers convenient baking mixes. Yoki is renowned for its cornflour, and Blue Star stands out with its vibrant food colouring and flavourings. These brands are widely available, catering to the needs of both professional and home bakers, ensuring a wide range of options for delicious baked goods. The sales channels for baking ingredients in Brazil are diverse and encompass various retail outlets. Pão de Açúcar, Carrefour, Extra, and Walmart are well-known supermarket chains and hypermarkets that offer a wide range of baking ingredients. These large retailers provide convenience and variety, catering to the diverse needs of home bakers. E-commerce platforms like Americanas.com, Submarino, and Mercado Livre have gained popularity in Brazil, offering the convenience of purchasing baking ingredients online.

The Brazilian regulatory agency responsible for food safety and regulations is known as the National Health Surveillance Agency (Agência Nacional de Vigilância Sanitária, ANVISA). ANVISA establishes and enforces regulations to ensure the safety and quality of food products, including baking ingredients. ANVISA has specific guidelines for the labelling of food products, including baking ingredients. These regulations specify the information that must be included on the product labels, such as ingredient lists, allergen declarations, nutritional information, and storage instructions. Compliance with food safety regulations, labelling requirements, and quality standards can pose challenges for baking ingredient manufacturers. Adhering to regulatory guidelines, obtaining necessary certifications, and maintaining quality control systems can add complexity and cost to the manufacturing process. The baking ingredients market in Brazil is highly competitive, with numerous players offering a wide range of products. Manufacturers need to differentiate themselves through product quality, innovation, branding, and marketing strategies to gain a competitive edge. Despite the challenges, Shifting consumer preferences towards convenience foods, including baked goods, are driving the demand for baking ingredients. Busy lifestyles and the desire for quick and easy-to-prepare meals contribute to the popularity of baking mixes and ready-to-use ingredients. Manufacturers and suppliers are continuously innovating and developing new baking ingredients to meet consumer demands. This includes introducing gluten-free, organic, and healthier options to cater to specific dietary preferences and nutritional requirements.

Considered in this report:
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Brazil Baking Ingredients Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Baking powder and mixes
• Leavening agents
• Oils, fats, and shortenings
• Emulsifiers
• Enzymes
• Starch
• Fiber
• Preservatives
• Colors & flavors
• Sweetners
• Others

By Application:
• Bread
• Cookies & Biscuits
• Rolls & Pies
• Cakes & Pastries
• Others (Waffles, Brownie, Crackers, Tart, Croissants, Pancakes, Donuts, etc)

By Form:
• Dry
• Liquid

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to baking ingredients industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.