Australia Zero Trust Architecture Market Overview, 2030

In Australia, the Zero Trust Architecture market is experiencing significant growth, driven by increasing concerns over cybersecurity threats and a shift towards cloud environments and hybrid workforces. The Australian Cyber Security Centre (ACSC) and the government have been actively promoting cybersecurity measures and a Zero Trust approach to combat rising risks like ransomware, insider threats, and advanced persistent threats (APTs). Companies are adopting cloud-native security solutions that integrate Zero Trust principles to ensure robust protection of sensitive information and systems. With remote workers accessing corporate networks from multiple locations, devices, and applications, businesses are realizing that legacy security methods, such as VPNs and firewalls, are no longer sufficient. Zero Trust's continuous identity verification and least-privilege access ensure that only authorized users and devices can interact with critical data, regardless of location. Key drivers of the ZTA market in Australia include the increase in cyber-attacks targeting Australian businesses, particularly ransomware and phishing campaigns, which have highlighted the vulnerabilities in traditional network security models. The recent high-profile breaches in sectors such as healthcare, finance, and government have accelerated the adoption of more advanced security frameworks like Zero Trust. The attacks often exploit the trust inherent in traditional network security models, where once inside the perimeter, attackers can move laterally across the network undetected. Australia’s regulatory environment, which includes the Australian Privacy Principles (APPs) under the Privacy Act, along with the recent introduction of the Mandatory Data Breach Reporting framework, has made it imperative for organizations to enhance their cybersecurity posture.

According to the research report ""Australia Zero Trust Architecture Market Overview, 2030,"" published by Bonafide Research, the Australia Zero Trust Architecture market was valued at more than USD 290 Million in 2024. Australia’s regulatory landscape, with its strong focus on data protection, also plays a vital role in driving the Zero Trust model’s growth. The major factors driving ZTA adoption in Australia include the increasing need for better protection of critical infrastructure, the rapid rise in remote working due to the COVID-19 pandemic, and the migration to cloud-based environments. Leading solution provider companies in the Australian ZTA market provide a wide range of Zero Trust solutions, including identity and access management, secure network architecture, endpoint security, and cloud-native security solutions. Local cybersecurity providers in Australia, like Tesserent and Red Piranha, are also offering tailored ZTA solutions to meet the specific needs of Australian businesses. The Australian Cyber Security Strategy 2020 outlines measures to protect national interests from cyber threats and improve the security posture of businesses and government agencies. The Mandatory Data Breach Reporting law, effective since 2018, requires organizations to report data breaches, incentivizing the adoption of proactive security measures like Zero Trust. The Australian Signals Directorate (ASD) also encourages Australian organizations to adopt the Essential Eight cybersecurity strategies, which include recommendations aligned with Zero Trust principles, such as multi-factor authentication and patching vulnerabilities. In terms of partnerships and collaborations, Australian companies are increasingly forming alliances with global leaders in Zero Trust solutions. Zscaler has partnered with local organizations to help secure remote workforces and cloud environments across Australia. Collaborations with U.S.-based firms are crucial for leveraging cutting-edge technology and knowledge, allowing Australian businesses to stay ahead in cybersecurity.

In network security, Australia’s organizations are increasingly leveraging ZTA to secure both on-premises and cloud-based networks. With more businesses adopting hybrid environments, Zero Trust ensures that every device, user, and application accessing the network is authenticated and continuously monitored for potential threats. Companies, especially in sectors like finance and healthcare, are using ZTA to safeguard critical assets against external and internal threats. Data security in Australia is being strengthened through Zero Trust models, particularly in light of the increasing importance of data privacy. By employing strict access controls and encryption protocols, Zero Trust prevents unauthorized access to sensitive information, especially in compliance-heavy industries like healthcare and finance. The Australian government’s data breach notification requirements have further highlighted the need for robust data security practices. In application security, Australian organizations are adopting ZTA to ensure secure access and reduce vulnerabilities in applications, especially as businesses continue to expand their digital footprints. For endpoint security, as remote work becomes more prevalent, ZTA is essential in protecting devices such as laptops and smartphones. In Australia, companies are integrating Zero Trust to ensure that each endpoint is secure, no matter where it connects from, especially in industries like retail and education. Cloud security is a growing priority in Australia, as more organizations move critical infrastructure to the cloud. Zero Trust frameworks in the cloud provide the necessary control to ensure secure access and prevent data leaks, particularly in sectors dealing with high volumes of sensitive data, such as e-commerce and telecommunications.

The BFSI (Banking, Financial Services, and Insurance) sector in Australia is one of the leading adopters of ZTA, as financial institutions face constant threats of cyberattacks such as phishing and ransomware. By implementing Zero Trust, these organizations ensure that only authenticated users can access sensitive financial data, enforcing continuous verification and enhancing overall security. In the healthcare sector, Australia is seeing a surge in the use of ZTA to protect patient data and ensure compliance with data privacy regulations. With increasing digitization in healthcare, ZTA provides critical protection for electronic health records, telemedicine platforms, and connected medical devices, securing sensitive patient information from unauthorized access. The IT and telecom industries in Australia are also at the forefront of adopting Zero Trust solutions, given the complexity and scale of their operations. With remote work, cloud environments, and a high volume of sensitive data being transferred, Zero Trust is essential for maintaining secure access across vast, distributed networks. Telecom providers are leveraging ZTA to minimize vulnerabilities and manage access control across internal networks and customer-facing services. The government and defense sectors are heavily investing in ZTA to safeguard national security, sensitive data, and communication systems. With the Australian government focusing on digital transformation and increasing reliance on cloud services, ZTA is becoming crucial for maintaining secure data flows and preventing cyber-espionage and cyber-attacks. In retail and e-commerce, as more businesses move to online platforms, ZTA is being implemented to protect customer data, payment information, and transactional systems. Given the high frequency of data breaches in the retail sector, Zero Trust frameworks help mitigate risks associated with customer information theft. In other sectors such as manufacturing, education, media, transportation, energy, and hospitality, the adoption of ZTA is rising as industries digitize operations and shift to more integrated, online systems.

On-premises deployment of Zero Trust is still prevalent among large Australian enterprises and government organizations, particularly in sectors like defense, finance, and healthcare. These industries handle highly sensitive data and are often governed by stringent regulatory requirements, making control over internal infrastructure critical. The Australian Federal Government and several large banks prefer on-premises ZTA solutions because they offer direct control over security measures, allowing them to implement highly customized access control policies. This approach is also common in environments where legacy systems and specific compliance requirements mandate a more controlled, in-house IT infrastructure. On-premises deployment allows organizations to directly manage data and internal networks without relying on third-party cloud services, minimizing concerns over data sovereignty and external risks. Cloud-based Zero Trust solutions are rapidly gaining traction in Australia, driven by the country's increasing shift towards cloud computing and hybrid work environments. SMEs (Small and Medium Enterprises) and industries undergoing digital transformation, such as retail, education, and telecommunications, are particularly adopting cloud-native ZTA solutions for their flexibility and scalability. Cloud-based ZTA is attractive due to its cost-efficiency, ease of implementation, and the ability to support a distributed workforce. Australian companies in the technology and telecommunications sectors are embracing cloud-based ZTA to protect data across cloud services and multiple endpoints, especially as remote work becomes more common. The cloud-first strategy promoted by many businesses is leading to the integration of ZTA solutions that can secure multi-cloud environments and ensure continuous monitoring and authentication across dynamic infrastructures. As Australian companies continue to adopt cloud services and remote work, the demand for hybrid ZTA solutions is also growing.

SMEs, the adoption of ZTA is accelerating as they increasingly face cyber threats, despite having fewer resources to dedicate to robust cybersecurity measures. The rise in remote work, cloud adoption, and digital transformation has made SMEs more vulnerable to attacks, pushing many to explore cloud-based Zero Trust solutions due to their cost-effectiveness, scalability, and ease of implementation. These solutions allow SMEs to implement Zero Trust principles without significant upfront investment in on-premises infrastructure. SMEs in Australia, especially in sectors like retail, healthcare, and education, are leveraging managed Zero Trust services that offer continuous monitoring and secure access controls, enabling them to mitigate the risks of phishing, ransomware, and unauthorized access. With the increasing awareness around data privacy and the Notifiable Data Breaches (NDB) scheme, SMEs are adopting Zero Trust models to ensure compliance with Australian privacy regulations and safeguard sensitive customer data. In contrast, large enterprises in Australia, particularly those in highly regulated sectors such as finance, government, and telecommunications, have more complex cybersecurity needs and infrastructure. These organizations are more likely to invest in on-premises Zero Trust solutions to maintain full control over their networks and sensitive data. Large enterprises typically require a hybrid approach, combining on-premises and cloud-based ZTA to secure their extensive and distributed environments. Australian financial institutions are adopting Zero Trust models to protect vast amounts of customer data and prevent insider threats, while large corporations are securing their hybrid cloud environments with advanced authentication and access control mechanisms. Zero Trust is being integrated across these organizations to safeguard not only their data but also their critical business applications, ensuring compliance with stringent regulations like the Australian Cyber Security Strategy 2020.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Zero Trust Architecture Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Network Security
• Data Security
• Application Security
• Endpoint Security
• Cloud Security

By End Use
• BFSI
• Healthcare
• IT and telecom
• Government and defense
• Retail & E-commerce
• Others(Manufacturing & Industrial,Education (Schools, Colleges, and Universities), Media & Entertainment, Transportation & Logistics, Energy & Utilities,Hospitality & Travel)

By Deployment
• On-Premises
• Cloud-based

By Enterprise Size
• SME
• Large enterprises

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.