Australia Ski Gear & Equipment Market Overview, 2028

Australia Ski Gear & Equipment Market Overview, 2028

The Australian ski industry is growing. Snowboarding helps Australians try skiing for the first time and keep skiing for a lifetime. Australia-based government organization, Ski & Snowboard Australia (SSA) introduced a program to teach children about the basics of skiing. Governments of developing countries across the world including India, China, Australia, South Africa, Mexico, and Brazil are investing in winter sports activities to make the population aware of the benefits of skiing and other snow sports. These activities are expected to create a market opportunity in the near future. Increasing consumer awareness about the need for safety equipment in alpine skiing is driving users to purchase winter sports equipment and is some of the factors propelling the Australian alpine ski equipment market.

According to the research report, “Australia Ski Gear & Equipment Market Overview, 2028” published by Bonafide Research, the market is anticipated to add up to USD 4.77 Million market size during the upcoming timeframe. The growing number of initiatives to increase skiing participation, as well as the growing number of people pursuing skiing as a recreational activity, are expected to drive the ski market in the coming years. Furthermore, the growing number of ski resorts and government initiatives to encourage skiing participation are expected to drive the market forward in the coming years. Furthermore, the development of new and innovative products to meet changing consumer needs, as well as technological advancements in this segment, is expected to fuel the market during the forecasted years. Among product types, the helmet segment is projected to witness significant growth over the forecast period, owing to the increasing use of helmets in skiing, as it helps to protect or reduce the risk of head injuries from collisions or falls.

Due to increasing concerns about the injuries caused by skiing, people’s awareness of the use of helmets and other ski equipment continues to increase, which is expected to promote market development during the forecast period. These trends of evolving snow sports infrastructure are anticipated to boost the scope of ski equipment & gear products in the near future. In recent years, the number of women participants in various sports has gone up globally including snow sports such as skiing; therefore vendors are introducing ski gear & equipment specifically for women.

In Australia, it snows mainly in July and August. Australia’s ski season stretches from June through October when thousands of snow bunnies descend on the country’s most popular resorts. The snow depth in Australia averages around 40 inches (100 cm) per year. Snowfall in Australia occurs mainly in the mountainous regions of the states of Victoria, Tasmania, and New South Wales. However, snow has also been recorded on the Australian mainland’s plateau region. It falls as low as 4000 feet (1200 meters) occasionally, but mostly between 3200 and 5000 feet (1000 and 1500 meters), due to the elevation, latitude, and proximity to the ocean. The snow season in Australia can be quite unpredictable. The average total snowfall per year is only 4 inches, most of which falls during the winter months. At Australia’s Thredbo Alpine Village ski resort, a snow depth of 2 inches (5 cm) is considered optimal. At the base of the mountain, where all the lifts and slopes meet, natural snow totals between 2 and 3 inches (5 and 8 cm) are ideal.

The growing number of tourists around the world, combined with people's desire to experience skiing and their limited knowledge of the sport, is pushing them to opt for touring skis. In comparison to others, ski resorts have a well-established setup as well as appropriate equipment for touring skis. Many tourists celebrate the arrival of snow in Australia by visiting the Snowy Mountains and stopping at small ski towns such as Thredbo, Perisher, and Charlotte’s Pass. The Snowy Mountains are the highest mountain range on the Australian mainland, with Mount Kosciuszko reaching heights of 7300 feet (2,228 m). The Snowy Mountains are a diverse alpine region with sunshine for approximately 5 months of the year. It is part of Australia’s Victorian Alps and is a very popular destination for locals and tourists alike. With scenic drives, alpine huts, walking trails, and snow sports in the winter, there really is something for everyone in this region. The ultimate Australian ski and snowboard destination, Thredbo is a four-season resort with exceptional amenities. From the top of the mountain, Skitube delivers you to the village in 20 minutes. No driving is needed. Thredbo is a world-class ski resort in the Snowy Mountains of New South Wales, within the Kosciuszko National Park. At 8400 feet (2550 meters) above sea level, it has several vantage points that look out over the eastern high country and its iconic alpine peaks.

Covid-19 Impacts:
Australia was severely affected by the COVID-19 pandemic in 2020. The lockdown hampered operations in the distribution network as well. The shutdown of many businesses, such as resorts and halls that have facilities for snow sports and events, as well as the imposition of stay-at-home policies, caused a decline in the demand for snow sports apparel. However, the relaxation of lockdown measures, the redesign of distribution channels in the first half of 2021, and the opening of various ski resorts across the region are likely to enhance the demand for snow sports apparel as well as ski equipment during the forecast period.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia ski gear & equipment market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product:
• Skies/Ski Snowboards
• Ski Footwear/Ski Boots and Bindings
• Ski Poles/Ski Sticks
• Ski Helmets
• Ski Goggles
• Ski Gloves/Ski Mittens
• Ski Clothing/Apparel
• Others

By Distribution Channel:
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Stores
• Other Distribution Channels

By End-User:
• Men
• Women
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.