Australia Online Fitness Market Overview, 2028

Australia Online Fitness Market Overview, 2028


In recent years, there has been a spectacular fitness craze in Australia, as the importance of health and wellbeing has increased. The countless health clubs, fitness centers, and gyms that have popped up all across the country reflect this tendency. Australians are becoming more health-conscious and regularly exercise, whether it is through more traditional sports like swimming and running or more contemporary movements like CrossFit and HIIT (High-Intensity Interval Training). Now-a-days, online fitness solutions are popular with a populace that is becoming more tech-savvy due to their accessibility and convenience. Due to a multitude of fitness applications, streaming services, and digital platforms, Australian’s, like many people across the world, are embracing the flexibility of working out at home or on the go. Online fitness has also fostered a sense of community among the people of Australia. Virtual fitness classes and social media groups have allowed individuals to connect with trainers and fellow enthusiasts from different parts of the country. This sense of camaraderie has not only encouraged people to stay consistent with their fitness routines but has also provided much-needed social interaction during times of isolation. Australian Institute of Fitness is the largest fitness training organization in Australia with courses developed by leading industry experts, delivered by experienced, qualified educators and supported by the most recognized fitness partners nationwide, this platform also provides the certified online courses of personal training, and master training programs.

According to the research report, “Australia Online Fitness Market Overview, 2028” published by Bonafide Research, the market was valued at more than USD 400 Million in 2022. The market is experiencing the growth in recent years, which is attributable to the emerging applications like 28 by Sam Wood, BetterMe, MyFitnessPal, Strava, JustFit, and many others. These are home fitness and nutrition app that offers a variety of workout programs and meal plans to suit different fitness levels and goals. The app also includes live chat support from a team of qualified trainers. Along with this, Sweat by Kayla Itsines is a popular fitness program created by Australian personal trainer Kayla Itsines. The program offers customized workout programs, nutrition plans, and community support to help individuals reach their fitness goals. With over 30 million users worldwide, Sweat is a top choice for those looking for a comprehensive online fitness coaching program. One of the unique aspects of Sweat is its focus on women’s health and fitness. The program offers specialized workout programs for women, including post-pregnancy workouts and workouts for women with endometriosis. Sweat also has a strong community of women who support and motivate each other on their fitness journeys. The future of Australian fitness is bright, with online fitness coaching playing a significant role. With the convenience, cost-effectiveness, and expert guidance provided by online coaching, it is no wonder that this trend has become so popular. As technology continues to evolve, it will be exciting to see how the fitness industry adapts and grows to meet the changing needs of Australians seeking to improve their health and wellness.

By Device type, the market is distinguished into Smart phones, Smart TV, Laptop’s, and Others (tablets). Current Smart phones technology has also become a huge asset in the health and fitness world. From calorie counting and heart rate tracking to virtual personal training and platforms for income generation, smartphones provide a variety of powerful health and fitness tools. People access fitness apps and programs on their smartphones virtually anywhere, whether they're at home, in the gym, or on the go. The intuitive touchscreens and the availability of fitness apps with personalized workout plans and tracking features make smartphones a versatile and accessible tool for fitness enthusiasts. This widespread adoption of smartphones for online fitness has resulted in this device category holding the largest market share in the online fitness market. Following smartphones, smart TVs have also gained popularity in the online fitness space. Many individuals enjoy the immersive experience of streaming fitness classes on their larger television screens, creating a more engaging and dynamic workout environment. Additionally, the convenience of having access to a wide variety of fitness content on smart TVs have contributed to their significant market share. Laptops and tablets are also commonly used for online fitness, providing users with larger screens compared to smartphones, which can be advantageous for viewing detailed workout instructions or following along with instructors. While these devices hold a notable share of the market, their usage tends to be more specific to individual preferences and situations.

By Revenue Model, the market is segmented into Subscription, Advertisement, and Hybrid. The revenue generated by subscription-based models, which account for the majority of the market share, has been driving the impressive rise of the online fitness business in recent years. For a monthly or yearly cost, subscription services give consumers access to a variety of fitness information, such as exercise routines, training plans, and nutritional advice. This strategy guarantees a regular stream of high-quality content for users and gives online fitness platforms a solid and consistent source of money. Ads come in second place to subscriptions in terms of revenue-generating capacity for online fitness platforms. Advertisers take use of this expanding market's allure to reach consumers who are concerned about their health. Targeted advertising is frequently incorporated into fitness platforms, enabling firms to market their goods and services to a highly interested and receptive audience. In the online fitness sector, a hybrid strategy that mixes both subscription-based services and advertising has also become more popular. With the help of this method, platforms may serve a wider audience while still making money from subscriptions and adverts at the same time. Online fitness platforms can increase their revenue potential and give customers a variety of ways to interact with their material by implementing this hybrid approach, whether through paid memberships or free trials.

Considered in this report:
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Australia Online Fitness market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Streaming Type:
• Live Streaming
• On-demand Streaming

By Session Type:
• Group
• Solo

By Device:
• Smart phones
• Smart TV
• Laptops
• Others (tablets)

By Revenue Model:
• Subscriptions
• Advertisements
• Hybrid

By End Users:
• Professional Gyms
• Sports Institutes
• Defence Institute
• Educational Institutes
• Corporate Institution
• Individuals
• Others (hospitals, rehabilitation centres, and senior centres.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Australia Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Australia Online Fitness Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Streaming Type
6.3. Market Size and Forecast By Session Type
6.4. Market Size and Forecast By Device Type
6.5. Market Size and Forecast By Revenue Model
6.6. Market Size and Forecast By End User
7. Australia Online Fitness Market Segmentations
7.1. Australia Online Fitness Market, By Streaming Type
7.1.1. Australia Online Fitness Market Size, By Live, 2017-2028
7.1.2. Australia Online Fitness Market Size, By On-Demand, 2017-2028
7.2. Australia Online Fitness Market, By Session Type
7.2.1. Australia Online Fitness Market Size, By Group, 2017-2028
7.2.2. Australia Online Fitness Market Size, By Solo, 2017-2028
7.3. Australia Online Fitness Market, By Device Type
7.3.1. Australia Online Fitness Market Size, By Smartphones, 2017-2028
7.3.2. Australia Online Fitness Market Size, By Smart TV, 2017-2028
7.3.3. Australia Online Fitness Market Size, By Laptops & Desktops, 2017-2028
7.3.4. Australia Online Fitness Market Size, By Others, 2017-2028
7.4. Australia Online Fitness Market, By Revenue Model
7.4.1. Australia Online Fitness Market Size, By Subscription, 2017-2028
7.4.2. Australia Online Fitness Market Size, By Advertisement, 2017-2028
7.4.3. Australia Online Fitness Market Size, By Hybrid, 2017-2028
7.5. Australia Online Fitness Market, By End User
7.5.1. Australia Online Fitness Market Size, By Professional Gyms, 2017-2028
7.5.2. Australia Online Fitness Market Size, By Sports Institutes, 2017-2028
7.5.3. Australia Online Fitness Market Size, By Defense Institute, 2017-2028
7.5.4. Australia Online Fitness Market Size, By Educational Institutes, 2017-2028
7.5.5. Australia Online Fitness Market Size, By Corporate Institution, 2017-2028
7.5.6. Australia Online Fitness Market Size, By Individuals, 2017-2028
7.5.7. Australia Online Fitness Market Size, By Others, 2017-2028
8. Australia Online Fitness Market Opportunity Assessment
8.1. By Streaming Type, 2023 to 2028
8.2. By Session Type, 2023 to 2028
8.3. By Device Type, 2023 to 2028
8.4. By Revenue Model, 2023 to 2028
8.5. By End User, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer
List of Figures
Figure 1: Australia Online Fitness Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Streaming Type
Figure 3: Market Attractiveness Index, By Session Type
Figure 4: Market Attractiveness Index, By Device Type
Figure 5: Market Attractiveness Index, By Revenue Model
Figure 6: Market Attractiveness Index, By End User
Figure 7: Porter's Five Forces of Australia Online Fitness Market
List of Table
Table 1: Influencing Factors for Global Online Fitness Market, 2022
Table 2: Australia Online Fitness Market Size and Forecast By Streaming Type (2017, 2022 & 2028F)
Table 3: Australia Online Fitness Market Size and Forecast By Session Type (2017, 2022 & 2028F)
Table 4: Australia Online Fitness Market Size and Forecast By Device Type (2017, 2022 & 2028F)
Table 5: Australia Online Fitness Market Size and Forecast By Revenue Model (2017, 2022 & 2028F)
Table 6: Australia Online Fitness Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 7: Australia Online Fitness Market Size of Live (2017 to 2028) in USD Million
Table 8: Australia Online Fitness Market Size of On-Demand (2017 to 2028) in USD Million
Table 9: Australia Online Fitness Market Size of Group (2017 to 2028) in USD Million
Table 10: Australia Online Fitness Market Size of Solo (2017 to 2028) in USD Million
Table 11: Australia Online Fitness Market Size of Smartphones (2017 to 2028) in USD Million
Table 12: Australia Online Fitness Market Size of Smart TV (2017 to 2028) in USD Million
Table 13: Australia Online Fitness Market Size of Laptops & Desktops (2017 to 2028) in USD Million
Table 14: Australia Online Fitness Market Size of Others (2017 to 2028) in USD Million
Table 15: Australia Online Fitness Market Size of Subscription (2017 to 2028) in USD Million
Table 16: Australia Online Fitness Market Size of Advertisement (2017 to 2028) in USD Million
Table 17: Australia Online Fitness Market Size of Hybrid (2017 to 2028) in USD Million
Table 18: Australia Online Fitness Market Size of Professional Gyms (2017 to 2028) in USD Million
Table 19: Australia Online Fitness Market Size of Sports Institutes (2017 to 2028) in USD Million
Table 20: Australia Online Fitness Market Size of Defense Institute (2017 to 2028) in USD Million
Table 21: Australia Online Fitness Market Size of Educational Institutes (2017 to 2028) in USD Million
Table 22: Australia Online Fitness Market Size of Corporate Institution (2017 to 2028) in USD Million
Table 23: Australia Online Fitness Market Size of Individuals (2017 to 2028) in USD Million
Table 24: Australia Online Fitness Market Size of Others (2017 to 2028) in USD Million

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