Australia Motorcycle Helmet Market Overview, 2028

Australia Motorcycle Helmet Market Overview, 2028

The motorcycle industry is the primary contributor to the Australian motorcycle helmet market. As more Australians choose to ride motorcycles, the demand for helmets has increased. The motorcycle industry has responded by encouraging customers to wear helmets and offering helmets as optional accessories with new motorcycles. In addition to the motorcycle industry, the safety industry plays a role in the Australian market for motorcycle helmets. The Australian government has established strict safety regulations for motorcycle helmets, and helmets are tested and certified by government-approved bodies. As a result, all helmets sold in Australia must meet the required safety standards. In Australia, there are also a number of helmet manufacturers and suppliers who contribute to the motorcycle helmet market. These companies manufacture a variety of helmets, ranging from entry-level to high-end models, and offer a variety of styles and designs to accommodate different rider preferences.

According to the research report, “Australia Motorcycle Helmet Market Overview, 2028” published by Bonafide Research, the Australia market is anticipated to add more than USD 25.70 million from 2023 to 2028. All motorcycle riders in Australia are required to wear a helmet that meets the Australian Standard AS/NZS 1698. This law applies to all riders, regardless of age or experience, and noncompliance can result in fines and legal action. Additionally, the government has established a system for testing and certifying motorcycle helmets, ensuring that helmets sold in Australia meet the required safety standards. This system includes independent testing and certification by government-approved bodies. In Australia, some state governments have offered subsidies or rebates to encourage riders to buy high-quality helmets that meet safety standards. These subsidies make it easier for riders to purchase high-quality helmets, which can help improve road safety. Based on the research study the market is divided into smart and non- smart helmet. During the forecast period the smart helmet is expected to dominate the market of motorcycle helmet market of Australia. Smart helmets come with advanced safety features such as built-in sensors that detect impacts and warn riders of potential hazards. These features can significantly improve rider safety, making them a popular choice among safety-conscious riders with the increasing popularity of technology in India, there is a growing demand for smart helmets that offer advanced features such as Bluetooth connectivity, noise-cancellation, and voice commands these advance and drastic features of smart helmet are key driver that will be helpful for the development of smart helmet in Australia.

The market is divided into three categories: full face, half face, and off-road racing. The full-face helmet has the highest market share of all. During the forecast period, the full-face helmet is expected to grow in the Australia helmet market. Full-face helmets are expected to dominate the motorcycle helmet market in Australia because they provide the highest level of protection and are preferred by many riders for their safety features. By covering the entire head and face, these helmets protect against impact and abrasion in the event of an accident. Furthermore, full-face helmets are preferred by many Australian motorcyclists due to their aesthetic value. Riders can express their personalities and sense of style while remaining safe on the road by wearing these helmets, which are available in a variety of patterns and colours.

The market is divided into two parts based on distribution channel: offline distribution channels and online distribution channels. Currently, the offline distribution channel dominates the market. The online segment is expected to significantly dominate the Australia helmet market during the forecast period. Customers can shop for and purchase helmets without leaving their homes, eliminating the need to visit a physical store. This is especially beneficial for customers who do not live near a motorcycle or bicycle shop or who have demanding schedules and little time to shop in person. Because they have lower overhead costs and can benefit from economies of scale, online retailers frequently offer lower prices on helmets than brick-and-mortar stores.

In Australia, a variety of events and campaigns are held to promote motorcycle helmet safety and awareness. National Road Safety Week: The Australian Government organises this annual event to raise awareness about road safety. The week-long event includes a variety of activities, such as helmet safety demonstrations and educational motorcycle safety programmes. Motorcycle Safety Week is held in some Australian states and includes events such as helmet safety checks, rider training programmes, and group rides to promote safe riding practises.

The market is divided into two categories based on end users: riders and passengers. The rider segment will account for the majority of the helmet market in Australia during the forecast period. For several reasons, the rider segment is Australia's most important market for helmets. Motorcycle riding is a popular recreational activity in Australia as well as a mode of transportation, with millions of riders hitting the road each year. As a result, motorcycle helmets have a sizable market, with many riders looking for high-quality, long-lasting helmets that will keep them safe in the event of an accident. Helmets are required by law for motorcycle riders in many states.

Recent Developments:
The growing trend towards advanced safety features, such as integrated electronics and smart helmets, is a significant development in motorcycle helmets in Australia. Some manufacturers are incorporating Bluetooth connectivity, built-in cameras, and heads-up displays (HUDs) into their helmets to improve rider safety and convenience. Another recent advancement is the increased use of 3D printing technology in helmet design and production. Companies can develop and produce new helmet designs more quickly thanks to 3D printing's increased customization and faster prototyping.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Helmet market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Full Face
• Half Face
• Off Road/ Racing

By Distribution Channel:
• Offline
• Online

By End User:
• Rider
• Passenger

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Motorcycle Helmet industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.