Australia Lingerie Market Overview, 2028

Australia Lingerie Market Overview, 2028

The lingerie market in Australia is a rapidly growing industry that is characterized by a diverse range of products catering to different customer needs and preferences. The market is primarily driven by the growing demand for comfortable and fashionable lingerie, as well as changing consumer attitudes towards body image and self-expression. The lingerie market in Australia is expected to continue to grow in the coming years, driven by factors such as changing consumer preferences, technological advancements, and the growing popularity of sustainable and ethical fashion. Factors driving market growth include increasing consumer demand for comfortable and functional lingerie, as well as rising awareness of sustainable and ethical fashion The Australia lingerie market primarily caters to women. While men also purchase lingerie products as gifts, the majority of the consumers are women. The target age group for the Australia lingerie market can vary depending on the brand and product. Some brands may target younger women in their late teens and early 20s, while others may target older women in their 30s and 40s. . Australia lingerie market is diverse and segmented, with different brands and products targeting different consumer demographics. Successful brands in the market are those that can identify and target their ideal customer base through effective marketing and advertising strategies.

According to the research report ""The Australia Lingerie Market Overview, 2028,"" published by Bonafide Research, the Australia Lingerie market was valued at more than USD 488 Million in 2022. In Australia, there is a growing consumer trend towards sustainable and ethical fashion, which is reflected in the lingerie market. Companies that can offer environmentally friendly lingerie products made under fair labour conditions may have a competitive advantage. Many consumers are looking for personalized and customized lingerie products, and companies that can offer personalized recommendations or customization options may be able to differentiate themselves from competitors. Technology and innovation can play an important role in the lingerie market, with companies using advanced materials, 3D printing, and other technologies to create new and innovative products. Along with opportunities they also face some challenges; Economic factors such as inflation, interest rates, and consumer spending can impact the Australia lingerie market. Companies need to monitor these factors and adjust their strategies accordingly. Consumer preferences in the Australia lingerie market are constantly changing, and businesses must stay on top of trends to stay relevant. Fashion trends, body positivity, and environmental concerns are just a few of the factors that can influence consumer preferences. Changes in consumer preferences and attitudes are driving innovation in the Australia lingerie market. Brands that can adapt to diversity, Comfort and Functionality, Comfort and Functionality changes and offer products that meet the evolving needs of consumers are likely to succeed in the market.

Companies in the Australia lingerie market comply with regulations by conducting product testing to ensure compliance with safety standards, accurately labelling their products, and adhering to advertising standards in their marketing materials. Some companies also choose to obtain certifications, such as the Oeko-Tex Standard 100, to demonstrate that their products meet stringent environmental and safety standards. Government regulations play an important role in ensuring that lingerie products sold in Australia are safe and accurately labelled. Companies that comply with these regulations are able to build trust with consumers and demonstrate their commitment to quality and safety.

By material segment satin and cotton are more useful material compare to the other material. This has some factors; Australia's climate can be hot and humid, particularly in the summer months. Cotton is a breathable fabric that allows air to circulate and helps to keep the body cool and comfortable. Satin is also lightweight and breathable, making it a good choice for warmer weather. Satin and cotton materials are versatile and can be used to create a wide range of lingerie styles. Satin is often used for more luxurious, special occasion lingerie, while cotton is popular for everyday wear. Knickers or panties are dominating in the Australia lingerie market because they offer a combination of comfort, versatility, affordability, and convenience. They are a popular choice for everyday wear and are accessible to a wide range of consumers.

Social media has had a significant impact on the Australia lingerie market, from marketing and advertising to customer engagement, body positivity, and fashion trends. Brands that are able to effectively utilize social media platforms are likely to see increased brand awareness, customer engagement, and sales in the Australian lingerie market. There are several international and domestic brand names that operate in the Australian lingerie market. Some of the popular brands include; Victoria's Secret, Bonds, Bras n things, Simone Perele, pleasure state, Calvin Klein, Berlei.

Retailers in Australia typically decide which lingerie products to stock in their stores based on a variety of factors, including; consumer demand , brand popularity, seasonal trend, price point, product quality, fit and sizing option. There are several specialty stores for lingerie in Australia, Bras N Things, Honey Birdette, Victoria’s secret, Bendon Lingerie, Intimo, Pleasure State. There are several new innovations in the lingerie market in Australia, includes; some lingerie brands are incorporating new technology into their fabrics, such as moisture-wicking materials and temperature-regulating fabrics, to provide added comfort and functionality. And some lingerie brands are utilizing virtual try-on technology, such as augmented reality and 3D scanning, to allow customers to try on lingerie virtually before making a purchase.

There is a growing level of awareness and concern about sustainable and ethical production practices among Australian consumers in the lingerie market. Many consumers are becoming more conscious of the environmental and social impact of their purchasing decisions and are actively seeking out brands that prioritize sustainability and ethical production practices. This trend is reflected in the increasing number of lingerie brands in Australia that are incorporating sustainable and eco-friendly materials, such as organic cotton and recycled fabrics, into their products. Additionally, some brands are taking steps to ensure that their production practices are ethical, such as by using fair labour practices and transparent supply chains. In response to this demand, some retailers and online marketplaces are also introducing sustainability and ethical production filters and labels to help consumers make more informed purchasing decisions. Overall, the level of awareness and concern about sustainable and ethical production practices among Australian consumers in the lingerie market is expected to continue to grow in the coming years.

Consider in this Report

• Geograph: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Australia Lingerie Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products Types

• Knickers/panties
• Brassieres
• Shape wear
• Others

By Pricing Range
• Economic
• Premium

By Material Type

• Satin
• Cotton
• Nylon
• Silk
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Specialist Stores
• Online Retailors
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.