Australia Instant Food Market Overview, 2028

Australia Instant Food Market Overview, 2028

The instant food industry has witnessed significant growth in recent years, reflecting the changing lifestyles and preferences of consumers. As a country known for its diverse culinary landscape and bustling urban centres, the demand for convenient and ready-to-eat meal solutions has surged. The Australian instant food market offers a wide range of products catering to various tastes and dietary requirements. From instant noodles and soups to ready-to-eat microwave meals and snacks, the market provides convenient options for busy individuals, students, and families seeking quick and easy meal solutions. The industry is driven by factors such as time constraints, increasing urbanisation, the need for on-the-go options, and the desire for international flavours and cuisines. Additionally, the influence of multiculturalism and the growing interest in healthy eating have shaped the market, leading to the introduction of healthier and organic instant food alternatives. The Australian instant food market is characterised by both domestic and international players, with well-known brands and local producers competing to capture the attention of discerning consumers. As the market continues to evolve, there is a growing emphasis on sustainability, clean labelling, and product innovation to meet the changing needs and preferences of Australian consumers. With a dynamic and diverse consumer base, the Australian instant food industry is poised for further growth and development, offering convenience, flavour, and versatility to consumers across the country.

According to the research report Australia Instant Food Market Overview, 2028, published by Bonafide Research, The Australian Instant Food market was valued at more than USD 3 Billion in 2022. Australians' fast-paced modern lifestyle, which includes long working hours and tight schedules, has raised the demand for simple lunch options. Individuals and families that are short on time and want a hassle-free approach to prepare meals can benefit from instant food. Australia's increasing urbanisation has resulted in an increase in the number of single-person households and smaller households. As a result, there is a rising need for quick, portion-controlled meals that require no preparation. This desire is met by instant food, which provides pre-packaged, portioned meals that can be easily heated or cooked. Based on the segment, it includes breakfast cereal, Instant Noodles, pasta, snacks, instant ready meals, desserts, and others. In Australia, instant breakfast cereal has the highest market share. Australians are looking for breakfast options that provide essential nutrients and encourage a balanced diet because they are becoming increasingly health-conscious. Instant breakfast cereals are a popular option for people looking for a nutritious start to their day because they frequently contain a variety of grains, fibre, vitamins, and minerals. Australians enjoy being able to personalise their cereal bowls, despite the fact that instant breakfast cereals come in a variety of flavours and combinations. To enhance the flavour and nutritional value of their breakfast, they may add yoghurt, nuts, or seeds. The cultural preference for individual choice and variety is reflected in this personalization. As a quick and easy breakfast option for kids before school, instant breakfast cereals are a popular choice among families. In order to meet the diverse taste preferences and dietary requirements of family members, many Australian households keep a variety of instant cereals in their pantry as a cultural norm. While instant breakfast cereals are commonly associated with weekday breakfasts, they may also feature at weekend brunches or lazy Sunday mornings. Australians may enjoy a leisurely breakfast with a bowl of their favourite instant cereal, accompanied by coffee or tea, as a way to relax and start the day off on a slower note.

There are several government associations for the instant food market in Australia. In Australia, the regulation and oversight of the instant food market involve various government associations and regulatory bodies. These organisations aim to ensure food safety, consumer protection, and compliance with relevant standards and regulations. Food Standards Australia New Zealand (FSANZ) is the primary government body responsible for developing and administering food standards in Australia. They set out the legal requirements for the composition, labelling, and safety of food products, including instant food. FSANZ works in collaboration with state and territory health departments to enforce these standards and ensure that food businesses adhere to them. The Australian Competition and Consumer Commission (ACCC) is an independent statutory authority that promotes fair trading and competition in the Australian marketplace. They play a role in regulating and enforcing consumer protection laws, including false or misleading representations about food products, pricing practises, and compliance with food labelling requirements. The Department of Agriculture, Water, and the Environment oversees the import and export of food products, including instant food, to and from Australia. They have regulations and inspection procedures in place to ensure the safety and quality of imported food items, including compliance with biosecurity and quarantine requirements.

Based on the packaging types segment, which includes normal and frozen packaging, in Australia, the Normal packaging market is leading the instant food industry. Distribution channels include supermarkets and hypermarkets, departmental and convenience stores, online stores, and others. Among all the department stores, convenience stores have the highest market share. Convenience stores, in particular, are known for encouraging impulse purchases. They strategically position instant food items near the checkout counters or on eye-catching displays, tempting consumers to make additional unplanned purchases. This impulse buying behaviour contributes to the growth of the instant food market in these stores. There are different department stores and convenience stores present in the Australian market, Coles, Woolworths, 7-Eleven, Night Owl, and many more.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Instant Food market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type:
• Breakfast Cereal
• Instant Noodles & pasta
• Snacks
• Instant ready Meal
• Desserts
• Others

By Packaging Type:
• Normal
• Frozen

By Distribution channel:
• Supermarket/Hypermarket
• Departmental/Convenience Store
• Online Store
• Others (Specialty Stores)

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Instant Food industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.