Australia Food Colors Market Overview, 2028

Australia Food Colors Market Overview, 2028

The food colouring industry in Australia is influenced by the rich tradition and diverse culture of the country. Australian food culture draws inspiration from its indigenous heritage, European influences, Asian flavours, and multicultural communities. This diversity is reflected in the use of food colours, where various traditions and cultural practises play a role. Indigenous traditions and ingredients hold significant importance in the Australian food colouring industry. Native plants and bush foods, such as quandong, wattleseed, and finger limes, are often used to create natural food colours that reflect the unique flavours and colours of the land. These ingredients are not only visually appealing but also contribute to the preservation and celebration of indigenous culture. European influences have shaped the use of food colours in Australian cuisine, with a focus on creating visually stunning and appetising dishes. Vibrant colours are often utilised in desserts, confectionery, and baked goods to add a touch of excitement and indulgence. European techniques and aesthetics have influenced the art of pastry making, where intricate designs and vibrant colours are used to create edible works of art. Asian flavours and culinary traditions have also had a significant impact on the Australian food colour industry. Traditional ingredients like matcha, turmeric, and pandan are widely used to create natural food colours in Asian-inspired dishes and beverages. These colors not only enhance the visual appeal but also contribute to the authentic taste experiences that are sought after by consumers.

According to the research report Australia Food Colour Market Overview, 2028, published by Bonafide Research, the Australia Food Colour Market is expected to grow at an annual rate of above 35 Million from 2023 to 2028. Health and wellness trends have a significant impact on the food colour market. Consumers are becoming more mindful of the ingredients in their food and beverages. This driver has increased the demand for food colours that are free from artificial additives, preservatives, and allergens. Australia's food market is shaped by the diverse range of cuisines and culinary traditions present in the country. From indigenous flavours to European, Asian, and Middle Eastern influences, the culture celebrates a fusion of tastes and colours. This diversity is reflected in the use of food colours to create visually appealing dishes that represent the multicultural fabric of Australian society. The culture surrounding the Australian food market values artistic presentation and attention to detail. Chefs, bakers, and food artisans emphasise the visual appeal of dishes, using food colours to create intricate designs, patterns, and vibrant compositions. The focus on artistic presentation reflects the cultural appreciation for aesthetics and the desire to create memorable culinary experiences. Australia's indigenous culture plays a significant role in the food colouring market. Indigenous ingredients, such as native bush foods and traditional plant extracts, are utilised to create unique and visually striking food colours. The cultural significance of indigenous ingredients is celebrated, promoting sustainability, cultural preservation, and a connection to the land. Based on the types segment, which includes natural colours, synthetic or artificial colours, and Naturally Identical Colours, in Australia now, people use more natural Colours in the preparation of food because Australians have become more health-conscious and mindful of the ingredients they consume. Natural food colours are perceived as a healthier option compared to synthetic ones, as they are often derived from fruits, vegetables, and plant sources. Consumers associate natural colours with a reduced risk of adverse effects or allergic reactions. By the source types, which include plants and animals, minerals and chemicals, and microorganisms, in Australia, the plant and animal-based segment is the leading segment in the Australian market.

The Australian food color industry is regulated by several government bodies and follows specific rules and regulations to ensure the safety and quality of food colors. The main regulatory authority in Australia is Food Standards Australia and New Zealand (FSANZ). FSANZ sets standards for food colours and additives; including maximum permitted levels, labelling requirements, and safety assessments. Furthermore, the Food Standards Code, administered by FSANZ, sets out the standards and requirements for food additives, including food colours. It includes guidelines for the use of food colours, labelling requirements, and maximum permitted levels of specific colour additives in different food categories. Before a new food colour or additive can be used in Australia, it must undergo a safety assessment by FSANZ. This assessment evaluates the potential risks associated with the colour additive and determines its safety for consumption. Based on the application types, the segment includes processed food products, beverages, bakery and confectionery products, meat, poultry, and Seafood Products, oils and fats, dairy products, pet food, and others. In Australia, processed food products are the leading segment, and in the future, beverages will grow at the highest growth rate. The growing popularity of flavoured and functional beverages presents opportunities for the use of food colours. These beverages often incorporate natural flavours and ingredients, and adding suitable food colours can further enhance the perception of taste and functionality. For example, vibrant green colours can be associated with refreshing mint or lime flavours, while deep red colours can evoke the taste of berries or exotic fruits.

Based on the form types segment (liquid, powder, and gel), in Australia the liquid segment holds the highest market share. Liquid food colours are available in a wide range of vibrant and vivid colours, offering an extensive palette for creative food and beverage formulations. This allows for visually appealing and attractive products that catch the consumer's attention and enhance the overall eating or drinking experience. Furthermore, Liquid food colours offer versatility in terms of application and dosage. They can be easily adjusted to achieve different shades and intensities of colour. This versatility is particularly beneficial for food manufacturers and professional chefs who require precise control over the colour outcome of their products. Based on the sourcing types segment, which includes dyes and lakes, in the Australian market, dyes have the highest market share, and in the future, lakes will grow at the highest growth rate.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Food color market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By type:
• Natural Colors
• Synthetic/ Artificial Colors
• Naturally Identical Colors

By Source:
• Plants & Animals
• Minerals & Chemicals
• Microorganisms

By Application:
• Processed Food Products
• Beverages
• Bakery & Confectionery Products
• Meat, Poultry, and Seafood Products
• Oils & Fats
• Dairy Products
• Pet Food
• Others

By Form:
• Liquid
• Powder
• Gel

By Solubility
• Dyes
• Lakes

The approach of the report
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Food Color industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.