Australia Exterior Car Accessories Market Overview, 2028

Australia Exterior Car Accessories Market Overview, 2028

Australians have a strong affinity for cars, and there is a long-standing car culture in the country. As a result, there is a large market for car accessories, including exterior car accessories. Australian car enthusiasts are known for their love of modifying their vehicles, and this has contributed to the growth of the car accessories industry. Many car enthusiasts view their vehicles as a way to express their individuality and personality, and exterior car accessories allow them to customize their vehicles to their liking. In addition to that, four-wheel-drive vehicles (4WDs) and Utes (utility vehicles) are particularly popular in Australia, and these types of vehicles often require specialized exterior accessories such as bull bars, roof racks, and tow bars. This has contributed to the growth of the car accessories industry, particularly in the 4WD and Ute sectors. Also, advancements in technology have made it possible for manufacturers to create new and innovative exterior car accessories, such as carbon fiber body kits, LED light bars, and wireless charging phone mounts. These types of accessories are in high demand among car enthusiasts and are contributing to the growth of the industry. The exterior car accessories industry in Australia has been closely tied to the development of the automotive industry itself. As the automotive industry grew in Australia during the mid-20th century, so too did the market for car accessories. One of the earliest and most significant developments in the industry was the introduction of the 'bull bar', a metal frame fitted to the front of a vehicle to protect it in the event of a collision with an animal. In recent years, the exterior car accessories industry in Australia has expanded to include a wide range of aftermarket products, such as alloy wheels, body kits, and custom paint jobs. This has been driven in part by the popularity of car modification culture, particularly among young people.

According to the research report, “Australia Exterior Car Accessories Market Overview, 2028” published by Bonafide Research, the market is projected to add USD 593.92 Million market size from 2023 to 2028. Australian car enthusiasts spend higher amount on car modifications and accessories. This includes a wide range of exterior car accessories such as spoilers, rims, and body kits. The popularity of Ute culture in Australia has led to a booming market for Ute accessories, including bull bars, roll bars, and roof racks. Australian car enthusiasts are increasingly turning to carbon fiber for their exterior car accessories. Carbon fiber is a lightweight and strong material that is commonly used in high-performance racing cars. Australian manufacturers are producing more carbon fiber accessories than ever before, including spoilers, diffusers, and body panels. Further, enthusiasts are also interested in more eco-friendly exterior car accessories. As a result, there is a growing market for accessories made from sustainable and recycled materials such as recycled plastic and bamboo. Australian car enthusiasts are not just buying off-the-shelf exterior car accessories. Many are opting for custom-made accessories that are designed specifically for their vehicle. This includes everything from custom-made body kits to bespoke rims and spoilers. The Australian market for exterior car accessories is a vibrant and diverse one, with a wide range of products available to suit the needs and preferences of all types of car enthusiasts.

Based on the report, the market is segmented into various accessory types including body kits (front and rear bumper kits, spoilers, lip kits, front grilles, tuning hoods, etc.), exhaust mufflers, lights, alloy wheels, chrome accessories, window films, graphic stickers and reflectors, racks, and others (crash guards, side beading, window door visors, licence plate frames, exterior covers, side mirror covers, etc.). Among them, body kits are projected to lead the market by 2028. As body kits can completely transform the appearance of a vehicle by offering a sporty and aggressive look, it is popular among car enthusiasts. In addition to that, Australians enjoy customizing their vehicles to express their individuality. Body kits offer a way for car owners to personalize the appearance of their vehicles. Some body kits are designed to improve the performance of the vehicle. For example, they can provide better aerodynamics, reducing wind resistance and increasing fuel efficiency. On the other hand, australia has a strong racing culture, and body kits are often associated with high-performance racing vehicles. This has contributed to the popularity of body kits among car enthusiasts. Aeroflow Performance, Harrop Engineering, Tuff Mounts, Outlaw Speed Shop and PWR Performance Products are some of the manufacturers in Australia that produce exterior car accessories for racing cars, offering a range of high-performance components designed to improve aerodynamics, reduce weight, and enhance the overall performance of these vehicles.

As the electric vehicle (EV) market continues to grow in Australia, there is an increasing demand for exterior car accessories that are specifically designed for these vehicles. While the market for EV-specific accessories is still relatively small, there are a number of manufacturers in Australia that are starting to focus on this niche. Some of the manufacturers of exterior car accessories for EVs in Australia include EVolution Australia, EV Upgrades, Reelax, EV Accessories and EVSE Australia etc. On the other hand, vintage car restoration is a popular hobby in Australia, and as a result, there are a number of manufacturers that produce exterior car accessories specifically designed for vintage cars. Some of the manufacturers in Australia that produce exterior car accessories for vintage cars include Rare Spares, Kustom Bitz, Adelaide Vintage, Hare & Forbes Machinery House and Classic Car Accessories etc. In Australia, there are many events which offer a great opportunity for car enthusiasts and professionals in the Exterior car accessories industry to showcase their products and connect with others in the industry. Some of them are MotorEx, Summernats, Meguiar's MotorExpo, Autosalon and 4x4 & Adventure Show. Based on the report, the market is segmented into two major distribution channels including OEM and aftermarket. Among them, aftermarket segment is leading the market in 2022.

Recent Product Launches:
• In 2020, ARB launched the Summit Sahara Bar, a bull bar designed for 4x4s and SUVs. The bar features a sleek design and provides superior protection for the front of the vehicle.
• Rhino-Rack released the Pioneer Platform in 2019. This roof rack system is designed to provide extra storage space on top of the vehicle for carrying luggage, camping gear, and other equipment.
• Ironman 4x4 launched its underbody protection system in 2018. This system provides a layer of protection for the underside of the vehicle, including the engine, gearbox, and differential.
• In 2017, Lightforce launched the Striker LED driving lights, designed to provide extra lighting for driving in remote areas and harsh terrain.
• EGR Auto Styling released its canopy for dual cab utes in 2016. The canopy is designed to provide extra storage space for commercial and recreational use.
• In 2015, Rola released the Titan Tray, a roof rack system designed for 4x4s and SUVs. The system is designed to provide extra storage space on top of the vehicle for carrying heavy loads.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Exterior Car Accessories market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Accessories Type:
• Body Kits (Front and Rear Bumper Kits, Spoilers, Lip Kit, Front Grille, Tuning Hoods, etc)
• Exhaust Muffler
• Lights
• Alloy Wheels
• Chrome Accessories
• Window Films
• Graphic Stickers & Reflectors
• Racks
• Others (Crash Guards, Side Beading, Window Door Visors, License Plate Frames, Exterior Covers, Side Mirror Covers, etc)

By Distribution Channel:
• OEM
• Aftermarket

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Exterior Car Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.