Australia Display Market Overview, 2029

Australia Display Market Overview, 2029

The Australian display sector is now witnessing a vigorous boom, powered by a combination of reasons. In terms of products and trends, large format displays (LFDs) are the dominant force, including a variety of technologies including LED displays, LCD screens, video walls, and digital signage systems. These LFDs are highly sought after due to their capacity to provide dramatic visual experiences in a variety of environments. Smart displays, which incorporate advanced technologies such as touchscreens, voice recognition, and AI capabilities, are also becoming increasingly popular in the market. These smart displays are becoming increasingly popular, especially in smart homes and as information hubs, to meet the growing need for networked and intelligent gadgets. Furthermore, consumers and companies alike have a significant desire for tech-savvy features such as high-resolution screens, seamless content management system (CMS) integration, and interactive functionalities, which reflect users' changing preferences and expectations. Policy and regulations are another important factor impacting the Australian display market. Compliance with Australian standards for electrical safety (SAA) and electromagnetic compatibility (EMC) is required to ensure that products fulfil the appropriate safety and performance requirements. Furthermore, particular displays may require compliance with rules such as the Restriction of Hazardous Substances (RoHS) directive, underlining the necessity of market sustainability and environmental responsibility.

According to the research report “ Australia Display Market Overview, 2029,"" published by Bonafide Research, the Australia Display market is expected to grow at more than 7% from 2024 to 2029. Australians are rapidly embracing digital experiences in a variety of industries, including retail, hospitality, education, and workplace contexts. As a result, businesses are increasingly using captivating digital signage solutions to improve consumer engagement and communication. However, as the market embraces digitalization, competition heats up, with the arrival of overseas competitors adding to the pressure. As a result, organisations must prioritise continual innovation and competitive pricing tactics to maintain their market position and meet changing consumer needs. A wide range of pricing possibilities is there to cater to different market niches. There is plenty of space for differentiation and segmentation, ranging from low-cost solutions for basic signage needs to premium high-end displays with cutting-edge features and technology. Understanding the unique demands and preferences of each consumer category is critical for developing effective pricing strategies and increasing market penetration. Established names in the Australian display sector hold substantial influence. These industry heavyweights are well-known for their creative goods and vast market presence. Furthermore, local players add to the competitive dynamics by providing bespoke solutions and localised support services. The market also welcomes new entrants, particularly firms focused on specialty display solutions. With innovation as a driving force, there is still potential for new ideas and techniques to address changing market demands and consumer preferences.

The display market can be segmented based on various factors, including panel size, display type, display technology, application, and industrial vertical. In terms of panel size, displays can range from microdisplays, which are small and often used in devices like VR headsets and smart glasses, to large panels, which are expansive screens utilised in settings such as conference rooms and outdoor advertising displays. Display types encompass flat panel displays, flexible panel displays, and transparent panel displays, each offering distinct features and applications. Display technology further diversifies the market, with options like LCD, OLED, Micro-LED, and Direct-View LED, each providing unique advantages in terms of image quality, energy efficiency, and durability. Application-wise, displays find use in smartphones, tablets, TVs, digital signage, PCs, laptops, vehicle displays, and more, catering to a wide range of consumer and commercial needs. Finally, industrial verticals such as consumer electronics, retail, BFSI, healthcare, automotive, and military and defence drive demand for displays tailored to specific requirements within each sector. By segmenting the display market along these lines, manufacturers and stakeholders can better understand the diverse needs of consumers and industries, enabling targeted product development and marketing strategies to meet evolving demands and preferences.

In Australia's retail industry, the rising retail spending environment is driving an increase in demand for new display solutions that improve the customer experience. With consumers increasingly looking for immersive and engaging shopping experiences, there is a clear need for display technologies that fascinate and inform. Integrate, a digital signage event, and the AV Tech Show, an audiovisual technology event, are essential forums for networking and learning about market trends and future technologies. These events not only help people network inside the industry, but they also provide an ideal environment for identifying new prospects and forming strategic relationships. Australia's free trade agreements with major global economies create profitable prospects for both importers and exporters. The elimination or lowering of tariffs and trade barriers enables enterprises to enter new markets and diversify their product offerings. Leveraging these partnerships can help display technology businesses increase their competitiveness and market reach. Australia's reliance on imported display panel components contrasts with its efforts to stimulate local production through government-backed initiatives. While the country now relies on imported raw materials for display manufacture, the government's active promotion of domestic manufacturing efforts could have an impact on future raw material availability. By creating a favourable climate for local production, such efforts attempt to reduce dependency on foreign imports and increase Australia's self-sufficiency in vital industries such as display manufacture. This strategic move toward improving domestic production capabilities may result in increased availability of raw materials sourced within the country, strengthening the resilience and sustainability of Australia's display industry in the long run.

Australia's display market differentiates from its Southeast Asian counterparts because of its higher maturity level. The market places a strong emphasis on enhanced features and integration with smart technology. Unlike in certain Southeast Asian nations, where the display market is still in its early stages or is rapidly developing, Australia's market has already reached a level of sophistication where consumers expect advanced capabilities and seamless connectivity with other smart devices. This reflects the country's strong technology infrastructure and rich consumer base, which encourage the use of cutting-edge display technologies.Higher discretionary incomes and a more developed retail landscape may potentially have an impact on Australia's mature display sector, increasing access to and demand for premium display products. The COVID-19 epidemic originally impacted supply chains and display production in Australia, as it had in many other regions of the world. Despite these obstacles, the market has demonstrated resiliency, with a substantial revival fueled by shifting consumer patterns and market dynamics. The rising emphasis on digital communication and remote labor in reaction to social distancing techniques has boosted demand for displays in a variety of industries. Displays have evolved into crucial instruments for allowing virtual interactions, remote collaboration, and digital content consumption in a variety of locations, including home entertainment and professional settings. This transformation in consumer preferences and work practices has provided new opportunities for display manufacturers and suppliers to innovate and meet changing needs.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Display market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Panel Size
• Micro displays
• Small & Medium-sized Panels
• Large Panels

By Display type
• Flat Panel Display
• flexible Panel Display
• Transparent Panel Display

By Display technology
• LCD
• OLED
• Micro-LED
• Direct-View LED
• Others

By Application
• Smartphone and Tablet
• Smart Wearable
• Television and Digital Signage
• PC and Laptop
• Vehicle Display
• Others

By Industrial Vertical
• Consumer Electronics
• Retail
• BFSI
• Health care
• Automotive
• Military and defence
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.