Australia Deodorant Market Overview, 2027

Australia Deodorant Market Overview, 2027

A deodorant is a constituent which has applied to the body to prevent body odor due to bacterial breakdown of perspiration in the foot, armpits and groin and in some cases for vaginal secretions. A subclass of deodorants, called antiperspirants. These antiperspirants prevent sweating itself in human body, normally by blocking the sweat glands. Other varieties of deodorant allow sweating but prevent the bacterial action on body sweat; therefore human sweat only has an evident smell when bacteria decompose it.

According to the research report Australia Deodorant Cereal Market Overview, 2027, published by Bonafide Research, the market is expected to add USD 0.13 Billion by 2027. Based on product type, deodorant spray holds the largest share in the market, while deodorant sticks are expected to have significant growth during the forecast period. Based on end users, the women's segment holds the largest market, while the men's segment is expected to grow more during the forecast period. Based on distribution channel, the offline segment holds the majority of market share, while the online segment is expected to have an impressive growth rate during the forecast period. On the basis of packaging material, plastic packaging holds the largest market share in the market and is expected to grow during the forecast period. The population of Australia was 25.739 Million. There are 12.84 million males and 12.94 million females in Australia. The percentage of female population is 50.21% compare to 49.79% male population. Australia has 0.11 million more males than females. The GDP of Australia was USD 1.54 Trillion in 2021.

Nowadays, many Australians agree it just doesn’t make sense to apply a cocktail of chemicals to those underarms that work so hard to keep you healthy. That’s why the popularity of natural deodorant is increasing every year and many are opting to conveniently buy their deodorant online in Australia. Black Chicken Remedies offers a range of toxin-free 100% natural deodorant paste suitable for women, men, and kids. Australian made deodorant paste contains only natural and certified organic ingredients and free from harmful aluminium salts. Natural deodorant neutralises odour for all-day protection and smells amazing. Australia's best and most effective natural deodorant. The company's performance can be attributed to its strong investment and brand-building in its portfolio, which includes Lynx, Rexona, Impulse and Dove. A detailed analysis of male Rexona users shows more likely than the average Australian male to be aged 35-49 years and from a higher socio-economic background. Women who use Rexona most often tend to be younger than the average Australian female and to have a more sports oriented lifestyle.

In the past, women didn't have sufficient options to explore the different types of fragrances and deodorant assigned to them. Due to increasing population, the adaptation of preferences in the women forces the deodorant company to think about this in other perceptions. The introduction of new products, their types and fragrance are increasing the options for choice due to this increase the sales of deodorants which are expected to drive the growth of deodorant market. Personal hygiene is gaining more importance in the market due to the increased need for natural and organic products, which has increased the demand for organic based deodorant substantially. Skin allergies and adverse effects which has caused by the use of chemical based product in personal care have also seen an increase, and this has driven the popularity of natural ingredients. The companies have recognized the causes affecting the sales of deodorant after researching the population's Price-Consciousness. After reviewing the Scenario, the top companies introduced pocket-sized deodorants, which were price friendly and compact in size. The new technology has also enhanced the fragrance quality with a long-lasting impact which helped the consumer stay fresh even on humid days.

COVID-19 Impact on Deodorants Market
The outbreak of COVID-19 has affected the growth of the deodorant market negatively. Deodorant is a personal care hygiene product which helps to stops bacterial growth on the skin and keeps fresh. During the pandemic, deodorant is not considered as a necessary product; therefore, the demand for the deodorant has decreased during pandemic. The COVID-19 epidemic has forced the countries to impose lockdown, which has disrupted the distribution and supply chain. There was restriction on the export and import of deodorants as it was not an important product. The production method for new batches of deodorant had become a major challenge for the companies due to the limited availability of logistic issue, labor and disrupted raw material supply.

Considered in this report
• Geography: Australia
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Australia Deodorant market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Spray
• Roll on
• Gel
• Stick
• Creams
• Wipes
• Others

By Packing Materials
• Metal
• Plastic
• Others

By End User
• Men
• Women
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Deodorant industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.