Australia Beauty Supplements Market Overview, 2029

Australia Beauty Supplements Market Overview, 2029

The Australian beauty supplement business has evolved significantly over the last few decades, developing as a vibrant component of the larger health and wellness industry. Initially, beauty supplements were viewed as specialised items catering to specific groups. As influencers began to promote beauty supplements, particularly those containing collagen and vitamins, awareness and acceptability of these products increased. A watershed event in the business occurred in 2014, when the popularity of collagen supplements skyrocketed because of brands like Vital Proteins and The Beauty Chef, which developed unique products that resonated with consumers looking for skin health solutions. In terms of innovation, the Australian beauty supplement market has seen the introduction of new formulations and administration systems, including as powders, gummies, and liquid shots. Brands such as Nutra-Life and Go Healthy have introduced products that mix beauty-enhancing chemicals with probiotics and superfoods, meeting the growing need for multifunctional supplements. The introduction of products like Beauty Chef's Collagen Inner Beauty Powder in 2018, which focusses on bioavailability and holistic health, represents a significant advancement in product development. Regulatory compliance is critical in the Australian beauty supplements business, with the Therapeutic Goods Administration (TGA) supervising the safety and efficacy of supplements supplied there. Compliance with TGA laws guarantees that products meet labelling, claims, and quality control requirements. The COVID-19 pandemic had a huge impact on the beauty supplements sector, leading to a shift in consumer behaviour.

According to the research report ""Australia Beauty Supplements Market Overview, 2029,"" published by Bonafide Research, the Australian beauty supplement market is expected to reach a market size of more than USD 90 Million by 2029. Established Australian beauty supplement industry participants include Blackmores, Swisse, and Nutra-Life, who have generated strong brand loyalty through high-quality products and efficient marketing campaigns. These companies frequently work with health professionals and wellness influencers to promote their goods and give consumers with evidence-based benefits. Swisse, for example, has collaborated with fitness professionals and nutritionists to develop useful content and campaigns that showcase the efficacy of its beauty supplements. Beauty supplement promotions have gotten more imaginative, with social media platforms being used to engage customers. Brands frequently use influencer marketing programs, offering free samples or discounts in exchange for honest feedback and social media exposure. Seasonal promos and packaged deals have also become popular, enticing customers to explore new goods or stock up on old favourites. For example, over the Christmas season, numerous manufacturers presented limited-time deals emphasising the effectiveness of beauty supplements as gifts for loved ones. With a strong emphasis on health and wellbeing, as well as regulatory support from the TGA, the industry is poised for ongoing expansion. As consumers seek comprehensive beauty solutions, domestic major players will continue to develop and adapt, ensuring that the Australian beauty supplements industry stays lively and competitive on a global scale.

In the Australian beauty supplement industry, a variety of solutions are available to meet the different demands of people looking to enhance their beauty from within. The most common categories are collagen supplements, vitamins and minerals, omega-3 fatty acids, antioxidants, probiotics, and other specialised formulations. Collagen supplements are perhaps the most common form, with significant growth due to their appeal for improving skin elasticity, hydration, and overall skin health. Products such as Vital Proteins' Collagen Peptides and The Beauty Chef's Collagen Inner Beauty Powder have become household names as customers recognise the benefits of collagen in anti-aging treatments. The efficacy of these supplements, along with clever marketing methods emphasising observable results, has propelled collagen to the forefront of the beauty supplement market. Vitamins and minerals also account for a considerable portion of the industry. Products containing critical vitamins such as biotin, vitamin C, and vitamin E are in high demand due to their benefits to skin health, hair development, and overall well-being. Vitamin formulations are available from a variety of brands, including Swisse and Blackmores.Omega-3 fatty acids, which are primarily obtained from fish oil or algae, are known for their anti-inflammatory effects and skin health advantages. Although this category is not as huge as collagen or vitamins, it is growing as consumers become more aware of omega-3s' overall benefits, such as enhanced skin hydration and reduced redness.

Tablets and capsules, powders, and liquids are among the product types available in the Australian beauty supplement industry to meet client preferences. Tablets and pills currently dominate the Australian beauty supplements market, owing to their convenience and extensive customer acceptability. Brands such as Blackmores and Swisse have created distribution networks that encompass pharmacies, supermarkets, and online platforms, which reinforces the format's popularity. Tablets and capsules are popular among consumers because they are easy to use and allow for exact dosing. As the industry evolves, the appeal of powders and liquids may increase, particularly among younger generations who value lifestyle integration and distinctive consuming habits. Powders have gained popularity in recent years, especially with the advent of health movements. They are easily incorporated into smoothies, beverages, and snacks, making them adaptable and appealing to consumers seeking more holistic approaches to beauty. This trend is exemplified by products like as The Beauty Chef's Collagen Inner Beauty Powder, which combine high-quality ingredients with an easy-to-use structure that encourages everyday use. Another popular type is liquid supplements, which are known for their fast absorption rates. Liquids are frequently seen as more bioavailable, allowing for faster nutritional absorption, which appeals to consumers looking for immediate results. Vital Proteins, for example, has produced liquid collagen shots that deliver concentrated quantities of collagen while also enhancing skin health and elasticity.

The Australian beauty supplement market is primarily focused on hair care, skin care, and nail care, with each addressing distinct beauty concerns and consumer demands. Skin care is the dominant application segment, driven by a growing interest in anti-aging therapies and skin-health goods. Supplements containing collagen, vitamins (such as C and E), and antioxidants are very popular among customers trying to increase skin elasticity, hydration, and attractiveness. This market is dominated by brands such as Swisse and Blackmores, who provide a variety of products specifically designed for skin health. Their established reputations and excellent marketing techniques appeal to customers, putting skin care as the most important application area in the beauty supplement market. Hair care is another important market, with many customers looking for supplements that improve hair growth, strength, and vitality. Products including biotin, keratin, and omega-3 fatty acids are popular for treating hair thinning and damage. Brands such as Nutra-Life and Hair, Skin & Nails offer specialised formulations that address these issues. Nail care is a very tiny area of the beauty supplement market, but it is increasing popularity. Supplements including biotin and collagen promote nail strength and growth. Although there is a growing awareness of nail health, it remains a speciality within the larger categories of hair and skin care.

In the Australian beauty supplements business, distribution channels are critical in getting items to customers. The primary channels are pharmacies and drugstores, supermarkets and hypermarkets, speciality stores, and internet platforms, each with unique benefits and consumer reach. Supermarkets and hypermarkets have become the primary distribution channels for beauty supplements in Australia. Retail giants such as Woolworths and Coles have greatly extended their beauty and wellness areas, giving customers easy access to a diverse choice of products. Supermarkets' success can be ascribed to their widespread distribution, low pricing, and one-stop shopping experience. Consumers love the possibility to purchase beauty supplements while grocery shopping, making it a very handy option. Additionally, promotional methods like as discounts and loyalty programs increase the desirability. Pharmacies and drugstores are traditional retail channels that provide a wide variety of health and beauty products, including beauty supplements. They frequently provide personalised customer care and consultations, allowing customers to seek professional guidance while choosing supplements. Major drugstore chains such as Chemist Warehouse and Priceline drugstore are key players in this market. Speciality stores, such as health food stores and beauty salons, concentrate on certain items and frequently emphasise organic and natural components. Online platforms grew in popularity, particularly after the COVID-19 epidemic, as customers increasingly turned to e-commerce for their shopping needs. Websites such as Amazon, Nutraceuticals, and brand-specific online stores provide convenience and a larger assortment of items.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Beauty Supplements market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Collagen Supplement
• Vitamins & Minerals
• Omega 3 fatty Acids
• Antioxidants
• Probiotics
• Others

By Form
• Tablets & Capsules
• Powder
• Liquid

By Application
• Skin care
• Hair care
• Nail care
• Others

By Distribution Channel
• Pharmacies / Drugstores
• Supermarket / Hypermarket
• Specialty Stores
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.