Australia Bathroom Fittings Market Overview, 2028

Australia Bathroom Fittings Market Overview, 2028

The Australian bathroom has come a long way from the floral tiles and deco style that spruced up the utilitarian bathrooms of the fifties. Now, with features such as open double showers, beautiful composite finishes, space-age toilets, and exotic (even alloy) tiles, bathrooms can, for not too much money, appear luxuriant and stylish. Designing the perfect bathroom is a thoughtful process that needs a lot of careful planning. Other than its practical purposes, people use the bathroom to chill and relax after a long day of work. The minimum bathroom size in building regulations in Australia measures 140cm x 95cm on a rectangular floor plan and 120cm x 120cm on a square floor plan. This only includes a toilet and a basin, and it has different allowances per state. An average bathroom size in Australia includes a toilet, vanity, cabinetry, and shower. It measures 3m x 2m in size. A regular bathroom is 3.5m x 2.5m, and a huge one measures 4m x 5m in size. The average shower size in Australia is 900mm x 900mm, however, standard shower size in Australia can vary based on several factors such as shower type, bathroom size and configuration, budget – and even the bathroom’s intended use. People focus on functionality when designing a small bathroom to avoid visual clutter, maximize walls for vertical storage solutions like wall-mounted cabinets, and clean easier.

According to the research report, “Australia Bathroom fittings Market Outlook, 2028” published by Bonafide Research, the market is projected to add USD 639.32 million by 2028. The country's growing number of residential and commercial properties, rising population, and emphasis on maintaining hygiene are all contributing to the Australia Bathroom fittings market's anticipated significant growth in the years to come. These factors are piquing consumers' interest and fueling the nation's rising demand for the product, which is anticipated to benefit the market's potential expansion. The fastest-increasing product categories in the Australian market are faucets and showers in particular. The cost eventually decreased and the profit margin subsequently improved due to technical advancement, making the market more lucrative as a result. According to The Australian Plumbing Code, any work on sewer or drinking water systems must be carried out by a qualified plumber. This prevents the unlicensed DIY-er from completing a lot of plumbing jobs by themselves without breaking the law.

Australia had a 25.78 million person population in 2021, with 12.84 million men and 12.94 million women. There 86.36% of the population living in urban areas and 13.3% of the population in rural areas. The GDP of Japan was 1.75 trillion dollars in 2021, while the per capita income was $57300. As more people move to cities, the demand for bath fittings will rise as people's needs for a healthier lifestyle and a higher standard of living increase. It is therefore projected that the bath fitting market in Australia will continue to expand.

The faucets and showers segment dominated the market. Faucets are widely used in the bathroom. With growing concerns about energy conservation and hygiene standards, key participants are heavily embracing smart bathroom concepts and modern smart accessories. Bathroom faucets are one of the essential accessories that are gaining popularity among both consumers and manufacturers. Raw material suppliers play an important role in Australia's home furnishings and bathroom fitting markets. The growth of the market is hampered by rising raw material prices. There is a dearth of good-quality materials as a result of strict limitations placed on the manufacture and import of raw materials.

The standard segment accounted for the majority of bath fitting sales in Australia. The majority of this segment's consumers are either middle-class or have restricted incomes. The typical cost in this market category is between $60 and $75 for bathroom faucets and between $170 and 210 for showers. $170–190 for the sink and baths, and $80–100 for the soap dispenser. The demand for this range of products is rising as a result of Australia's consistently growing population of customers. Manufacturers will face intense pricing pressure, and fluctuations in raw material prices will pose a significant challenge to market growth. High installation and maintenance costs will further derail the market's growth rate. The lack of a strong distribution network in backward areas, as well as rising concerns about the recycling and disposal of sanitary ware, will further limit the market's potential for growth.

The residential segment had the largest market share. The demand for bath fittings in Australia is being affected by rapid urbanization, which is a key factor driving the market's expansion. Population growth results in the expansion of infrastructure like residential homes and buildings, corporate offices, educational facilities, and other commercial projects. Major players in the Australian bath fitting market include Decina bathroom ware, Felton industries, Kohler co, Masco Corporation, etc. are the major players in the bath fitting market of Australia.

Retail enterprises have expanded the offline distribution route. Bathroom fixtures used to only be available at retail stores. These locations assisted customers in making choices from a variety of retail store goods. The rising demand for bathroom fixtures online was a result of suppliers strengthening the security and dependability of their online purchasing processes in response to the greater sales opportunity for these products through online channels. VK bathrooms, Eos Bathware, Melbourne Bathroom shop, Bentors Finer bathroom, etc. are some offline distribution channels of bath fitting products in Australia.
A lengthy product replacement cycle is one of the main factors preventing the market expansion of bath fitting. Branded, high-quality bathroom and toilet aids like sinks, toilets, shower units, towel rails, and rings and hooks don't need to be changed out all the time. For instance, the superior stainless-steel metal used in the construction of Kohler's Composed Tall doesn't wear out quickly and resists corrosion and tarnishing. Ceramic disc valves on it offer longevity. Major bathroom accessory producers also provide warranties and guarantees for their products, which prolongs their lives. As a result, people are less likely to buy bathroom items frequently. Bathroom accessory sales are impacted by the lengthy replacement cycle, which limits the market's expansion.

Smart bathrooms are becoming more popular since they have a sophisticated design and often have special features like built-in censors. Customers will be able to manage the water temperature in digital faucets or showers as well as the bathroom light, music, and touchless technology with the help of smart bathrooms. The market for bath fittings is expected to develop as a result of these advances.

COVID EFFECT
Various businesses were affected by COVID-19 in Australia, including the bathroom fixtures industry. Segments like sanitaryware and bathroom fixtures are largely classified as discretionary spending and have witnessed a deferment of demand due to an unexpected decline in renovation and refurbishment activity in the near term due to the COVID-19 outbreak. However, public health has become an urgent matter in the current climate. The architecture and interior design of bathrooms are taking a fresh look at their foundation. Now, in the context of COVID-19, these spaces could evolve when the current pandemic finally recedes. A new wave of innovations in the bathroom would ensure that it is cleaner, more hygienic, and more comfortable.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Bathroom fittings market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Faucets
• Showers
• Others (Towel Rack/Ring, Hook, Grab Bars, Paper Holder, etc.)

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bathroom fittings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.