Australia Automotive Camera Market Overview, 2029

Australia Automotive Camera Market Overview, 2029

The automotive camera market in Australia has evolved significantly over the years, influenced by technical improvements, legislative changes, and market dynamics. Over time, the market grew to include advanced driver assistance systems (ADAS) that use a variety of camera technology. By the 2010s, technology such as lane-keeping assistance, collision avoidance, and blind-spot recognition had gained popularity, reflecting global trends towards improved vehicle safety and semi-autonomous driving capabilities. Australian automakers and suppliers swiftly implemented these technology to meet local and international safety regulations. The COVID-19 epidemic had a significant impact on the vehicle camera market in Australia, as it did worldwide. The epidemic interrupted supply chains, causing delays in the production and delivery of automobile components, including as camera systems. Furthermore, automobile production volumes fell due to facility closures and lower consumer demand. As of 2024, the Australian automotive camera industry is witnessing numerous major trends. Consumer demand and regulatory regulations are driving an increase in the integration of advanced ADAS systems into new automobiles. Technologies like 360-degree cameras, adaptive cruise control, and automated parking systems are becoming more popular. Furthermore, there is an increasing emphasis on the development of camera systems that assist autonomous driving features, reflecting global advances in automotive technology. The Australian Design Rules (ADRs) oversee car safety and emissions standards, which include camera system specifications. The ADRs are consistent with global safety standards, ensuring that automobiles meet stringent safety requirements. Additionally, the National Road Traffic Accident Prevention Strategy emphasises the use of sophisticated safety technologies, such as car cameras, to reduce road accidents and fatalities.

According to the research report ""Australia Automotive Camera Market Overview, 2029,"" published by Bonafide Research, the Australia automotive camera market is anticipated to grow at more than 13.76% CAGR from 2024 to 2029 The relevance of these systems is highlighted by regulatory demands and consumer demand for sophisticated safety technology, making the automotive camera market an important component of the overall automotive industry. This expansion is being driven by increased customer awareness of safety features, government incentives for electric and hybrid vehicles, and advances in camera technology. Another important trend is the development of self-driving systems. Automotive cameras are critical to obtaining increased degrees of vehicle automation, as they enable functions like lane-keeping and accident avoidance. Hyundai Mobis has worked with worldwide technology companies to integrate modern camera systems into Hyundai and Kia automobiles, improving their safety and driver assistance features. There is a strong effort to integrate modern driver assistance technologies into new vehicles. Technologies like 360-degree cameras, adaptive cruise control, and automated parking systems are becoming more common. These technologies improve safety and convenience, increasing demand for advanced camera solutions.in 2023 Collaborations between local manufacturers and multinational technology companies, such as Pioneer Electronics Korea, targeted at creating next-generation camera technologies for both consumer and commercial cars.

In the Australian automotive camera market, various view type cameras, such as Rear View, Front View, Side View, and Surround View, serve different purposes and contribute to improved vehicle safety and driver convenience. Rear View Cameras are currently the most popular technology in Australia due to their widespread adoption and inclusion as standard equipment in new vehicles. They are generally used for parking assistance and to avoid collisions with objects or pedestrians in the vehicle's blind spot. Rear view cameras have become standard equipment in many new Australian automobiles due to its usefulness in minimising accidents when reversing. They have been widely adopted in a variety of vehicle classes, including passenger cars, SUVs, and commercial vehicles. In Australia, front view cameras are rapidly being fitted into high-end and mid-range automobiles as part of advanced driver assistance systems (ADAS).These cameras help with features like front collision warning, adaptive cruise control, and lane-keeping assist. They assist drivers in detecting obstructions and vehicles in their route, thereby providing important information for accident prevention. In Australia, side view cameras are becoming more prevalent in luxury and high-performance automobiles that prioritise safety and driver aid features. Side view cameras are mounted on the sides of a car, usually near the side mirrors, to monitor blind spots and assist with lane changes. They improve visibility during lane merges and help to avoid side crashes.

In Australia's automotive camera market, different vehicle types, such as passenger cars, light commercial vehicles, electric vehicles (EVs), and heavy commercial vehicles, require camera technologies that are customised to their respective needs and use cases. Passenger cars now lead the market in terms of camera adoption due to their extensive use and the incorporation of modern video systems as standard features. Many current passenger automobiles now have front view, side view, and even surround vision cameras as part of advanced driver assistance systems (ADAS). Hyundai Mobis is a domestic leader in the Australian automotive camera market, offering comprehensive solutions for a variety of vehicle classes, including passenger vehicles and EVs. In Australia, LCVs are widely employed for business purposes, creating a growing demand for camera systems that improve driver visibility and reduce accident risk. Cameras and similar technology are progressively being integrated into these cars to enable functions like cargo monitoring and driver assistance. Companies such as Caterpillar and Pioneer Electronics Korea are major suppliers of camera systems for light commercial trucks. The adoption of electric cars (EVs) in Australia is fast increasing, because of government incentives and growing consumer interest in sustainable mobility. The emphasis on high-tech features in EVs is consistent with the market's trend of incorporating cutting-edge technologies. Furthermore, surround view cameras are becoming more widespread in high-end vehicles to enable all-around visibility. Companies such as Hino Motors and Volvo support the heavy commercial vehicle camera industry in Australia by integrating modern camera technologies to improve safety and driver assistance in their commercial fleets.

In Australia's automotive camera market, digital, infrared, and thermal technology cameras are the three main types of camera technologies, each having a different function and providing unique benefits for car safety and driver assistance. Digital cameras are currently the most popular technology in the Australian vehicle camera market because to its versatility, low cost, and integration with basic safety systems. They provide excellent clarity and are essential for functions such as lane-keeping assist, collision avoidance, and parking help. Their popularity arises from their ability to effortlessly interact with advanced driving assistance systems (ADAS) as well as their low cost. Hyundai Mobis is a renowned Australian firm that provides superior digital camera systems for a variety of vehicle types, including passenger cars and EVs. In Australia, the use of infrared cameras is increasing, particularly in high-end and luxury automobiles where increased night vision is a desirable feature. Companies such as Bosch and Valeo are well-known for their infrared camera systems, which help to progress night driving technologies. Thermal cameras are used to improve safety by detecting potential threats like animals on the road or other vehicles in difficult conditions. Thermal cameras are becoming more common in premium automobiles in Australia, where they are used in conjunction with other camera systems to provide a comprehensive safety solution. FLIR Systems is a leading provider of thermal camera solutions for the automobile industry. Advanced Driver Assistance Systems (ADAS) and associated technologies, such as Lane Assist, Collision Avoidance, Blind Spot Detection, Park Assist Systems, and Driver Monitoring Systems, play critical roles in improving vehicle safety and driving convenience in Australia. Lane Assistance and Collision Avoidance systems are the dominant ADAS technologies in Australia due to their major safety impact and incorporation into a wide range of vehicle models. These technologies are frequently standard or included as part of enhanced safety packages in new automobiles. Hyundai Mobis is a prominent domestic provider of full ADAS systems in Australia. International firms such as Bosch and Valeo are key players in Park Assist Systems and Driver Monitoring Systems, providing specialised technology that improve vehicle safety and convenience.

In Australia's automotive camera industry, OEM (Original Equipment Manufacturer) and aftermarket sales channels are critical to the distribution and adoption of camera technology, with each serving different parts of the market with unique features and characteristics. The OEM sales channel dominates the automotive camera market in Australia due to its high integration into new vehicles and the constant progress of camera technology. This channel is driven by agreements between vehicle makers and camera vendors, which ensure that modern video systems are included as standard or optional features. OEM sales are crucial because of their size and the incorporation of cutting-edge technology into new vehicle models. Hyundai Mobis, a well-known domestic company, is a major player in this area, providing modern camera systems to Hyundai and Kia automobiles. The Aftermarket category is expanding as more automobile owners seek to improve their vehicles with advanced safety features without purchasing new ones. Companies that specialise in aftermarket camera systems, such as Pioneer Electronics Korea and Alpine Electronics, are major players in this sector, providing a range of camera solutions and installation services suited to specific vehicle types and customer requirements.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Automotive Camera market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By View Type
• Rear View
• Front View
• Side View
• Surround View

By Vehicle Type
• Passenger Car
• Light Commercial Vehicle
• Electric Vehicles (EVs)
• Heavy Commercial Vehicle

By Technology
• Digital
• Infrared
• Thermal

By Application Type
• ADAS (Lane Assistance, Collision Avoidance, Blind Spot Detection)
• Park Assist System
• Others (Driver Monitoring Systems)

By Sales Channel
• OEMs
• Aftermarket

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Automotive Camera industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.