Australia Artificial Turf Market Overview, 2028

Australia Artificial Turf Market Overview, 2028

Australia has a significant artificial turf market, primarily driven by the increasing demand for sports and recreational activities. The country has a large number of sports facilities, and many of them are now opting for artificial turf over natural grass due to its low maintenance and durability. Artificial turf has been used in Australia since the 1970s. The first artificial turf field was installed at the Australian Institute of Sport in Canberra in 1976. Since then, artificial turf has become increasingly popular in Australia, particularly in sports such as soccer, rugby, cricket, and field hockey. The development of artificial turf has helped to expand the range of sports that can be played in Australia, as it can be used in areas where natural grass is not suitable or available. Natural grass fields can be challenging to maintain in Australia because of the country's well-known hot and dry climate. Moreover, a rising issue across most of the nation is the lack of water. Because it requires less water and maintenance than natural grass, artificial turf can assist in resolving these problems. With growing awareness of the impact of climate change and environmental degradation, there is increasing pressure to find more sustainable and eco-friendly solutions. Artificial turf can help reduce water usage and the need for harmful pesticides and fertilizers, making it a more environmentally friendly option compared to natural grass. The Australian Sports Turf Managers Association (ASTMA) has developed a range of standards and certifications for synthetic turf products, including guidelines for water usage, waste management, and product quality. The use of sustainable building practices and materials is becoming increasingly important in Australia, and many building codes and standards encourage the use of environmentally-friendly products, including synthetic turf.

According to the research report, ""Australia Artificial Turf Market Overview, 2028"" published by Bonafide Research, The Australia Artificial Turf market is expected to add more than USD 40 Million by 2028. Australia is known for its hot and dry climate, which can make it difficult to maintain a healthy lawn. Artificial turf is drought resistant and can withstand the harsh weather conditions, making it a popular choice for homeowners. Artificial turf requires very little maintenance, unlike real grass which needs to be watered, mowed, fertilized, and weeded regularly. This can save homeowners time and money in the long run. In Australia, the artificial turf market is subject to a range of government regulations and initiatives aimed at ensuring product quality, safety, and environmental sustainability. Some of the key regulations and initiatives impacting the market include; The Australian Standards AS 4283 and AS 3743 specify the minimum requirements for synthetic turf systems used in sports applications and landscaping, respectively. These standards cover aspects such as pile height, infill materials, UV stability, and drainage, among others. Several state and local governments in Australia offer rebates for homeowners who install artificial turf as a way to encourage water conservation during times of drought. The Australian Competition and Consumer Commission (ACCC) require synthetic turf manufacturers to label their products in accordance with specific regulations to ensure consumer safety and product transparency.

In Australia, the trend towards fourth generation artificial turf has been driven by the desire for a more realistic and durable playing surface for sports, as well as the need for low-maintenance landscaping options for residential and commercial properties. In the infill segment that includes the petroleum based, sand based and plant based. Petroleum-based infill is more frequently utilized in artificial turf in Australia than plant-based infill because it offers superior durability and stress absorption. The environmental impact of petroleum-based infill is a growing concern, though, and this has increased demand for more environmentally friendly alternatives like sand-based infill. Sand-based infill has a minimal carbon footprint, is comprised of natural resources, is non-toxic, and can be recycled. Sand-based infill is less utilized in Australia than petroleum-based infill despite its advantages.

Artificial turf is also becoming more accepted in professional sports in Australia. Some major sporting venues, including the Melbourne Cricket Ground and the Adelaide Oval, have installed artificial turf in recent years. This is largely due to the technology advancements in the industry that have made artificial turf more realistic and durable, making it a suitable alternative to natural grass. The Australian Football League (AFL) has also started to use artificial turf for some of its matches, particularly those played in areas where natural grass cannot be maintained due to the climate.

In the end user segment it includes the sports user, residential and commercial. The sports artificial turf end user market in Australia includes a wide range of sports such as football, rugby, hockey, cricket, tennis, and golf. These sports are played both at the professional level and at the amateur or community level, and require specific types of artificial turf to meet their unique needs. For example, football and rugby require a longer pile height and greater infill for player safety, while hockey requires a shorter pile height and less infill for ball control. Cricket requires a specialized non-infill turf system to mimic the bounce of a natural grass wicket, while tennis and golf require a shorter pile height and sand infill to mimic the playing characteristics of natural grass courts. There are many artificial turf grounds in Australia, here are some examples; AAMI Park (Melbourne), Allianz Stadium ( Sydney), Adelaide Oval (Adelaide), NIB Stadium (Perth), GIO Stadium( Canberra), Suncorp Stadium(Brisbane), Coopers Stadium (Adelaide), WIN Stadium ( Wollongong), Jubilee Oval( Sydney).

In the terms of the fiber based material includes the polyethylene, polypropylene and nylon. Among that most popular material for artificial turf is polyethylene (PE), which is strong, resistant to tearing, and has a plush texture. Due to its outstanding toughness, low cost, and resistance to chemicals and UV radiation, polypropylene (PP) is also a well-liked material. Contrarily, nylon is more expensive and less frequently utilized in artificial turf, despite being more robust and appropriate for high-traffic areas.

According to the distribution channel direct sales is more reliable than other channel in the current scenario. Some of the direct sellers are Grassman, TigerTurf, Synlawn, and Australian Lawn Wholesalers. Online channel also growing the market, some of the major players are Bunnings Warehouse, Masters Home Improvement, Easy Turf, Synthetic Grass Warehouse, Grassman and many more.

Considered in this report
• Geography: Australia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Australia Artificial Turf market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Material Fiber Based
• Polyethylene
• Polypropylene
• Nylon

By Infill
• Petroleum based
• Sand
• Plant

By End user
• Sports
• Residential
• Commercial

By Distribution channel
• Direct sales / B2B
• Online Stores
• Specialty Stores
• others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Artificial Turf Market Industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.