Asia-Pacific Washing Machine Market Outlook, 2028

Asia-Pacific Washing Machine Market Outlook, 2028

In the Asia-Pacific region, rapid urbanisation in many countries has led to a rise in the number of households, particularly in urban areas. As more people move to cities and live in apartments or smaller living spaces, the demand for washing machines increases. Washing machines offer convenience, time savings, and efficient laundry solutions, making them essential appliances for urban dwellers. Furthermore, the Asia-Pacific region has experienced significant economic growth in recent years, leading to an increase in disposable income for many households. As people's purchasing power improves, they are more inclined to invest in home appliances such as washing machines. Rising disposable income allows consumers to upgrade their existing washing machines or purchase more advanced models with additional features and technologies. Moreover, changing lifestyles, busier schedules, and the growing number of working individuals have resulted in time constraints for many households in the Asia-Pacific region. Washing machines provide a convenient solution to manage laundry efficiently, saving time and effort. The need for time-saving appliances has contributed to the increased demand for washing machines in the region. In addition, as access to electricity and basic infrastructure improves across the Asia-Pacific region, the penetration of household appliances, including washing machines, is expanding. In rural areas and emerging markets, where washing machines were previously less prevalent, increasing access to electricity and rising living standards are driving the adoption of washing machines, leading to market growth.

According to the research report, “Asia-Pacific Washing Machine Market Outlook, 2028” published by Bonafide Research, the market is expected to grow with 6.05% CAGR by 2023-28. The demand for smart and connected appliances is on the rise in the Asia-Pacific washing machine market. Consumers are seeking washing machines that offer advanced features such as Wi-Fi connectivity, smartphone integration, and smart home compatibility. These features allow users to control and monitor their washing machines remotely, receive notifications, and access additional functionalities through smartphone apps. Furthermore, water scarcity is a significant concern in many parts of the Asia-Pacific region. As a result, there is a rising demand for washing machines with water-saving features. Manufacturers are developing technologies to optimise water usage during the washing process. This includes the use of sensors, load detection mechanisms, and water level adjustments to determine the precise amount of water required for each load. Some models also offer features like half-load washing, where the machine adjusts water usage based on the load size, resulting in reduced water consumption. In addition, washing machines now offer a range of customised wash cycles to cater to different fabric types and laundry requirements. This trend is driven by the growing demand for specialised care for delicate fabrics, sportswear, baby clothes, and other specific garment categories. Consumers appreciate the flexibility and convenience of choosing the appropriate wash cycle for their laundry.



Front-loading washing machines are gaining popularity in the Asia-Pacific region. These machines offer benefits such as higher capacity, better energy and water efficiency, and gentler washing cycles compared to top-loading models. Front-loading washing machines are often preferred by consumers who prioritize efficiency, space optimization, and better fabric care. Manufacturers are expanding their product portfolios to include a wide range of front-loading models to cater to this growing demand. Furthermore, there is a rising interest in hybrid and multi-function washing machines in the Asia-Pacific market. These machines combine washing and drying functions in a single unit, eliminating the need for a separate dryer. This appeals to consumers who have limited space or prefer the convenience of a single appliance for both washing and drying. Manufacturers are introducing hybrid machines that offer efficient drying capabilities, quick-drying cycles, and sensor technologies to prevent over-drying or damage to clothes. In addition, the Asia-Pacific market offers a wide range of brands and models within the 6.1 to 8 kg washing machine segment. Consumers have various options to choose from, with different features, designs, and price points. Popular brands in the region include Samsung, LG, Panasonic, Haier, and Toshiba, among others.

Multi-branded stores refer to retail outlets that carry products from various brands. These stores offer a wide selection of washing machines from different manufacturers. Customers can compare and choose from a range of options based on brand, features, price, and specifications. For instance, multi-branded stores in the Asia Pacific region include Best Denki, Courts, Harvey Norman, Reliance Digital, and Senheng. In addition, supermarkets and hypermarkets are large retail stores that offer a wide range of products, including washing machines. These stores provide convenience to customers, who can purchase their groceries and household appliances in one place. They often stock popular washing machine brands and models. Some well-known supermarkets and hypermarkets in the Asia-Pacific region include AEON, Big C, Carrefour, Lotte Mart, and Tesco.

Trade shows and exhibitions are significant events in the washing machine industry, providing platforms for manufacturers, suppliers, and industry professionals to showcase their products, innovations, and technologies. For instance, the Appliance & Electronics World Expo (AWE) is one of the largest exhibitions in the appliance and electronics industry in China. It showcases a wide range of products, including washing machines, and attracts manufacturers, retailers, distributors, and consumers. The event provides opportunities to explore the latest trends, innovations, and market developments. Furthermore, the China Household Electrical Appliances Association (CHEAA) Expo Organised by CHEAA, this expo focuses on household electrical appliances, including washing machines. It brings together industry professionals, manufacturers, and suppliers to showcase their products, exchange industry insights, and discuss market trends. In addition, the Taipei International Electronics Show (TAITRONICS) is an international trade fair held in Taiwan that showcases a wide range of electronic products, including household appliances like washing machines. The event serves as a platform for manufacturers and buyers to connect, collaborate, and explore business opportunities.

China is the largest market for washing machines in Asia and the Pacific. The country's large population, urbanisation, and rising disposable incomes have contributed to the significant demand for washing machines. Furthermore, washing machines have become a common household appliance in China. The adoption rate of washing machines in urban areas is relatively high, with the majority of households owning one or more units. Moreover, China has been at the forefront of smart home technology, and this has extended to washing machines. Many Chinese manufacturers offer smart washing machines that can be controlled remotely through smartphone apps, feature AI-powered algorithms for optimised washing, and connect to other smart home devices. In addition, China is home to several leading domestic brands in the washing machine industry. Brands like Haier, Midea, Hisense, and TCL are well-known both domestically and internationally for their washing machine offerings. Furthermore, e-commerce has witnessed significant growth in India, including the sale of washing machines. Online platforms like Amazon, Flipkart, and others offer a wide range of washing machine options, providing consumers with convenience, competitive pricing, and a vast product selection. Moreover, several international and domestic brands compete in the Indian washing machine market. Some of the top brands in India include LG, Samsung, Whirlpool, IFB, Bosch, and Godrej. These brands offer a wide range of models to cater to different budgets and preferences.
Major Companies present in the market:

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

Aspects covered in this report

• Asia pacific Washing Machine market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Front load Automatic
• Top Load Automatic
• Semi-Automatic
• Dryer

BY Capacity

• Below 6 Kg
• 6.1 K to 8 Kg
• Above 8 Kg

By Technology Type

• Smart Connected
• Conventional

By Distribution Channel

• Multi Branded Store
• Brand Exclusive stores
• Supermarket and Hypermarkets
• online
• other ( institutional sales)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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