Asia-Pacific Vacuum Cleaner Market Outlook, 2028

Asia-Pacific Vacuum Cleaner Market Outlook, 2028

In the early twentieth century, the vacuum cleaner was brought to Asia, with the first versions coming in Japan and China in the 1920s. These early vacuum cleaners were large and unwieldy, and they were mostly employed in commercial environments like hotels and offices. Vacuum cleaners got increasingly compact and lightweight as technology evolved, making them more accessible to the average customer. By the 1960s and 1970s, vacuum cleaners were becoming increasingly popular in Asia, particularly in Japan, where the vacuum cleaners' tiny size and innovative features were highly valued. Vacuum cleaners became even more ubiquitous household equipment in Asia in the 1980s, with firms like as Panasonic, Sharp, and Toshiba emerging as pioneers in the development of high-quality vacuum cleaners for the Asian market. The popularity of vacuum cleaners in Asia has grown with the introduction of new technology such as cordless and bag less vacuum cleaners, making them important household equipment for millions of people. Maintaining cleanliness and order in the home is regarded as a sign of respect and good manners in many Asian cultures. Vacuum cleaners, which are effective at removing dust, dirt, and other debris from floors and upholstery, have become a popular tool for achieving this degree of cleanliness. Additionally, vacuum cleaners can save time and effort compared to traditional cleaning methods such as sweeping and mopping. Vacuum cleaners are also seen as a symbol of modernity and technology, which is highly valued in many Asian cultures. As a result, they are widely used and regarded as an important appliance in many households in Asia.

According to the research report, “Asia Pacific Vacuum Cleaner Market Outlook, 2028”, the market is anticipated to reach USD 14.40 Billion in 2028 with a CAGR of 10.61% from USD 7.96 Billion in 2022. Factors driving the market include increased urbanisation in developing nations such as India and China, improved infrastructure, and greater awareness of cleanliness and hygiene. People had to rely on themselves to clean their homes during the COVID-19-related lockdowns, which increased demand for vacuum cleaners in various nations, notably India. Vacuum cleaner demand has increased due to cost-effectiveness, safety, efficiency, high accessibility to small spaces, and automation in domestic cleaning. The rise in living standards, increased disposable income, and an increasing working population, together with strong purchasing power and ease of use, are expected to drive demand for household vacuum cleaners even further. However, low awareness levels, high energy usage in traditional vacuum cleaners, and exorbitant robotic vacuum cleaner pricing limit the market growth.

Product penetration in the region may be boosted by the increasing acceptance of robotic vacuum cleaners in nations such as China, Japan, and South Korea. Ongoing R&D, advancements, and integration of modern technologies into equipment may additionally drive Asia-Pacific market demand. In response to the COVID-19 epidemic, new cleaning needs have emerged, as has the need to free up human resources for other operations. Such requirements have prompted the use of self-driving or robotic vacuum cleaners. Residential clients and end users are drawn to features such as automated charging, smart home trends, and voice-activated commands provided by digital voice assistants such as Amazon Alexa and Google Assistant. Advanced features like navigation technology, voice control, and remote control enable these devices to save users time and reduce the need for human support. For example, in February 2022, Midea, a leading producer of home appliances, introduced the Midea S8+, an advanced auto-dust robot vacuum cleaner with an autonomous dust collection station. The device includes an LDS navigation system and a multi-map capability, allowing it to scan the entire house and clean the spaces without repeating any areas. The vacuum cleaner also has improved sensors for smart detection, several cleaning modes, Wi-Fi connectivity, and voice assistance. It can also be linked to Google Assistant or Alexa, as well as the MSmartLife app.

In 2022, the residential sector accounted for more than 75% of vacuum cleaner market revenue. People are now restricted to their houses as a result of the widespread acceptance of the WFH model, necessitating the timely administration of everyday duties. As a result, the demand for household items, particularly cleaning supplies, has risen. The need to keep houses clean, as well as an increase in allergy and asthma problems caused by dust and grime in domestic settings, will drive household vacuum cleaner demand. Furthermore, the growing availability of advanced technology capable of capturing even the tiniest pollutants is propelling market expansion in residential applications. During the projected period, the commercial segment, which includes offices, schools, and hospitals, is expected to increase at a CAGR of 13.34%. Growing demand for cleanliness, a growing construction industry, fast urbanisation, increasing automation, and government support are the reasons driving the rapid expansion of the commercial market in the Asia-Pacific region.

The market segments are Canister, Upright, Robotic, Central, Dry, Wet, and Other, which includes Back & Pneumatic. The market was dominated by canister vacuum cleaners, which accounted for more than 58% of the total. The introduction of HEPA-filtered canister vacuum cleaners, which are less prone to produce pulmonary side effects including allergies and asthma, is predicted to increase the segment's future growth prospects. The robots segment is predicted to grow at a CAGR of more than 22% over the forecast period. Increasing disposable income, a busy lifestyle, technological breakthroughs, growing urbanisation, more environmental awareness, and rising demand for smart homes are just a few of the drivers driving the rapid development of robotic vacuum cleaners in the Asia-Pacific region.

Based on the type of Cord, the market is classified into two categories: corded vacuum cleaners and cordless vacuum cleaners. Due to features such as high suction power and dust capacity, the Corded Vacuum Cleaner dominates the market with a market share of approximately 76%. The cordless vacuum cleaner market is predicted to grow at a 12.70% CAGR through 2028. The ability of cordless vacuum cleaners to perform flexible and quick operations is linked to the growth. Because they can be transformed into handheld cleaners, these vacuum cleaners provide convenience and increased portability. Furthermore, with a battery lifetime of nearly 45 minutes, cordless vacuum cleaners provide long-lasting, optimised, and quieter performance.

The market is divided into two segments based on distribution channel: online and offline. Supermarkets and hypermarkets, specialty stores, and other businesses are included in the offline segment. Because of convenient availability, affordability, and the simplicity of freely checking the goods, the offline category leads the Vacuum Cleaner with a revenue share of more than 67% in 2022. During the forecast period, the internet segment is expected to develop at a 13.89% CAGR. Consumers can now evaluate different items and prices and make informed purchasing selections thanks to the convenience of internet shopping. This has resulted in increasing customer satisfaction and trust in online retailers, fuelling the growth of the vacuum cleaner market's online sales channel. Furthermore, the rising availability of mobile devices and internet connectivity has increased the accessibility of online shopping, allowing consumers to make purchases from anywhere and at any time. This has increased impulse purchases and made it easier for consumers to purchase vacuum cleaners, leading to the growth of the internet sales channel.

Covid-19 Impact:
The Asia Pacific vacuum cleaner market has been significantly impacted by the COVID-19 outbreak. Consumer expenditure on non-essential items, such as vacuum cleaners, has decreased as a result of the lockdowns and travel restrictions enforced to combat the virus's spread. However, since individuals spend more time at home and are worried about the cleanliness and hygiene of their houses, the demand for vacuum cleaners has soared. The growing awareness of the need of keeping a clean and healthy environment has propelled vacuum cleaner sales in the Asia Pacific area.

Major Companies present in the market:
Miele, BSH Home Appliances Ltd, Samsung Electronics Co., Ltd., LG Electronics, Inc., Dyson, KARCHER, AB Electrolux, Nilfisk Group, BISSELL, Koninklijke Philips N.V., JS Global Lifestyle Co., Ltd., Tennant Company, Goodway, Delfin Industrial Vacuums, Snow Joe LLC

Considered in this report
• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Asia Pacific Vacuum Cleaner market with its value and forecast along with its segments
• Country-wise Vacuum Cleaner market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:
• China
• Japan
• India
• South Korea
• Australia

By Application Type:
• Residential
• Commercial
• Industrial

By Product Type:
• Canister
• Robotic
• Central
• Dry
• Wet
• Upright
• Others (Back, Pneumatic & Others)

By Corde Type:
• Cordless Vacuum Cleaner
• Corded Vacuum Cleaner

By Distribution Chanel:
• Online
• Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vacuum Cleaner industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.