Asia-Pacific Breakfast Cereals Market Outlook, 2027

Asia-Pacific Breakfast Cereals Market Outlook, 2027

As their name suggests, Breakfast cereals are foods that are chosen for breakfast. The morning cereals are made using a variety of ingredients. They are refined seed grains, which are common in western nations. For maximum results, combine breakfast cereal with milk or curd. They are fat-free and healthy. Cereal ingredients are also a popular breakfast option since they are rich in fibre and nutrients, including vitamins, minerals, carbs, lipids, and proteins. Cereal plants are raised for their edible parts, which give people a lot of energy. In developing nations in the Asia-Pacific region, grains including wheat, corn, and rice are staple foods. Due to their prolific development and abundant manufacture, cereals are also frequently used in kitchens. Due to their prolific development and abundant manufacture, cereals are also frequently utilised in kitchens, which has led to a rapidly expanding market for cereal components in the Asia-Pacific region.

According to the report, Asia-Pacific Breakfast Cereal Market Outlook, 2027, published by Bonafide Research, the market is anticipated to grow with more than 6% CAGR during the forecast period. The increasing trend toward processed food consumption in emerging nations throughout the area, which also denotes the rising use of breakfast cereal ingredients, is a major driver of market expansion. Health concerns around dietary patterns have evolved. People are choosing wholesome foods. As a result, the Asia-Pacific market has seen growth in the consumption of breakfast cereals. The market for morning cereal is expanding as a result of the strong expansion of convenience stores that support brand visibility. The consumer's equal preference for conventional breakfast meals, however, is causing the industry to stagnate and, as a result, limiting market expansion.

Furthermore, the region's rising obesity problem is encouraging the population to switch to healthy breakfast consumption, with cereals leading the way, and rising product innovation by companies has further pushed customers to taste a wide range of products while eating a healthy breakfast. As a result, these above-mentioned factors are estimated to reinforce the substantial growth of the breakfast cereal market in the forthcoming years. Further, looking at the development of Asian countries and the increasing purchasing power of consumers, convenience trends are likely to remain significant. The desire to have more leisure time is what is driving the rising consumption of convenience foods, which indicates that consumers like to make the most of their spare time and available money and spend more time doing the things they value more.

Distribution channels have been used to segment the Asia Pacific Cereals Market into supermarkets and hypermarkets, independent retailers, specialty retailers, convenience stores, and others. The cereal sector was dominated by supermarkets and hypermarkets since customers found it more convenient to buy goods from these establishments. Additionally, more firms are promoting their products through supermarkets as the FMCG industry is flourishing in emerging nations like India. These factors have led to a rise in the share of corn-type cereals in the Asia Pacific Cereals Market.

The market is divided into five key regions, including China, Japan, India, Australia, and South Korea, according to the report. Among them, China is anticipated to dominate the market during the forecast. The largest market share in the Asia-Pacific region is contributed by China, which is followed by Japan and Australia. This is a result of the shift in breakfast cereal eating habits and the preference for healthier goods. The most popular RTE breakfast cereals in the Chinese market continue to be muesli and granola. The rising acceptance of western lifestyles has also been linked to market-driving forces. Additionally, the region's increased emergence of organic and natural ingredients points the market in the direction of faster market expansion in the near future.

Recent Developments:
• In September 2021, Parle, one of India’s leading biscuit, snack, and confectionery manufacturers, announced its entry into the breakfast cereal category. The company has extended its popular brand Hide & Seek in the cereal category, according to a statement from Parle Products.
• In April 2021, Kellogg expanded its product portfolio in India to include more Indianized products that are suited to local palates.
• In March 2019, Thandai Badam, Rose Badam, and Kesar Pista Badam are three culturally themed corn flakes flavours introduced by Kellogg's India.
• In May 2018, Nestle S.A. and General Mills formed a joint venture to market a wide range of products in India. Corn flakes are one of the company's many breakfast cereal items. This partnership is expected to help Nestle increase its sales in India.

Covid-19 Impacts:
COVID-19 impacted various manufacturing and service-providing industries in the years 2020–2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Though the imbalance between demand and supply and its impact on pricing are considered short-term, they are expected to recover as this pandemic comes to an end. Due to the outbreak of COVID-19 throughout the globe, the demand for gluten-free breakfast cereals decreased. Thus, food industries suffered a lot during the COVID-19 outbreak, and the gluten-free breakfast cereal industry will hopefully grow with the removal of restrictions in varied countries.

Major Companies present in the market:
PepsiCo, Inc., Nestlé S.A., General Mills, Inc., Marico Limited, Bagrrys India Limited, The Kellogg Company, Associated British Foods plc, Dr. Oetker, Family Cereal (Custom Food Group), Calbee, Inc., Bob’s Red Mill Natural Foods, Freedom Foods Group, Nature Foods Company

Considered in this report
• Geography: Asia-Pacific
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Asia-Pacific Breakfast Cereal market with its value and forecast along with its segments
• Country-wise Breakfast Cereal market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• China
• Japan
• India
• Australia
• South Korea

By Product Type
• Hot Cereals
• Ready-to-Eat (RTE)

By Ingredient type
• Wheat
• Rice
• Corn
• Barley
• Oats
• Others
By Distribution Channel
• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce/Online
• Others

By Nature Type
• Conventional
• Organic

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to food & beverage industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.