Argentina Tequila Market Overview, 2028

Argentina Tequila Market Overview, 2028

Tequila has gained some popularity in Argentina over the years, especially among cocktail enthusiasts and individuals who enjoy exploring different spirits. The consumption of tequila in Argentina is often associated with cocktails, particularly Margaritas. Tequila is also enjoyed neat or on the rocks by enthusiasts who appreciate its flavors and quality. In Argentina, Tequila is commonly consumed in cocktails like Margaritas, as well as enjoyed neat or on the rocks. There is a particular trend towards premiumization in the tequila market, with consumers showing interest in higher-quality tequilas. While tequila is traditionally associated with Mexico, there is an opportunity for Argentine producers to experiment with their own expressions of agave-based spirits. This could involve creating innovative blends or exploring alternative aging techniques that showcase Argentine terroir and differentiate them from Mexican tequilas. There is an opportunity for tequila producers and distributors to educate consumers about the different types of tequila, production processes, and the unique characteristics of various brands. By increasing awareness and knowledge, they can further stimulate interest and appreciation for tequila. Argentina is a popular tourist destination, and there is an opportunity to leverage this by incorporating tequila tastings, distillery tours, and agave-related experiences as part of the overall tourism offering. This can attract both domestic and international visitors interested in exploring the local tequila culture. There has been a growing interest in tequila among consumers in Argentina, particularly among younger demographics and urban populations. This trend is driven by the increasing popularity of cocktails and the desire to explore different spirits.

According to the research report Argentina Tequila Market Overview, 2028, published by Bonafide Research, The Argentina Tequila market is expected to add more than 22.52 Million by 2028. The Argentine government has regulations in place to ensure the quality and safety of alcoholic beverages. These regulations cover aspects such as production processes, labeling requirements, and taxation. The National Institute of Viticulture (INV) is the regulatory authority responsible for overseeing the wine industry and enforcing the relevant regulations. In Argentina, Trade associations and chambers play a significant role in promoting and representing the interests of the alcoholic beverage industry in Argentina. These organizations work closely with the government and industry stakeholders to address common challenges, advocate for favorable policies, and organize events and initiatives to support the industry's growth. Argentine tequilas may offer a range of types similar to those found in Mexico. Blanco tequila, also known as silver or white tequila, is unaged or minimally aged. It is typically clear and showcases the pure flavor of the blue agave. Reposado tequila is aged in oak barrels for a period of time, usually between two months to one year. This aging process gives the tequila a smoother and more complex flavor profile. Añejo tequila is aged for a longer period, generally between one to three years, in oak barrels. The extended aging imparts deeper flavors and amber hues to the tequila. Apart from these traditional types, there may also be variations or specialty tequilas in the Argentine market, such as flavored tequilas or tequilas aged in different types of barrels. Argentina's tequila market is relatively small compared to other countries, and there is a limited selection of tequila brands available. Tequila is not produced in Argentina but imported primarily from Mexico. In terms of the types of tequila available, Blanco (also known as Silver or Plata) and Reposado tequilas are typically more common than Añejo tequilas. Well-known tequila brands, such as Jose Cuervo, Patrón, Don Julio, and Herradura, are commonly found in the Argentine market. These brands have established a reputation for producing high-quality tequila.

In Argentine, tequilas are categorized based on their quality and price range. Some general breakdown of tequila grades that you might find in the Argentine market. Value tequilas are generally more affordable and accessible to a wide range of consumers. They are often produced using a combination of agave sugars and other additives to achieve a more cost-effective product. Premium tequilas are a step up from value tequilas and are made with higher-quality ingredients and production methods. They may use a higher percentage of agave sugars in the fermentation process, resulting in a more authentic and refined flavor profile. High-end premium tequilas are produced with even greater attention to detail and craftsmanship. They often come from select agave plants and may undergo longer fermentation and aging processes. These tequilas offer more complexity, character, and a smoother finish. Super premium tequilas represent the highest quality and most exclusive offerings in the market. They are typically made from 100% blue agave and undergo extended aging in oak barrels. These tequilas are known for their exceptional flavors, smoothness, and distinctive characteristics. They often come with higher price points due to their limited availability and premium positioning. In Argentina, the distribution of tequila typically follows two main channels, off-trade and on-trade. These channels refer to the different ways in which tequila is sold and distributed to consumers. The off-trade channel refers to the sale of tequila through retail outlets where customers purchase the product for consumption off-premises. This includes various types of stores such as supermarkets, liquor stores, specialty beverage shops, and online platforms. Off-trade distribution allows consumers to buy tequila for home consumption or as gifts. It is the most common distribution channel for tequila and offers a wide range of brands and varieties. The on-trade channel, also known as the hospitality or foodservice channel, involves the sale of tequila in establishments where it is consumed on-premises. This includes restaurants, bars, nightclubs, hotels, and other venues where alcoholic beverages are served. In the on-trade channel, tequila is typically offered by the glass or as part of cocktails and mixed drinks. This channel provides opportunities for consumers to try different tequila brands and experience the drink in a social setting.

Considered in this report
• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Argentina Tequila market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Blanco
• Reposado
• Anejo
• Others

By Grade

• Value
• Premium
• High - End Premium
• Super Premium

By Distribution Channel

• Off-Trade
• On-Trade

By off-trade Distribution Channel

• Supermarkets and Hypermarkets
• Discount Stores
• Online Stores
• Others

By On-trade Distribution Channel

• Restaurants and Bars
• Liquor Stores
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Tequila industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.