Argentina Gift Card Market Overview, 2029

Argentina Gift Card Market Overview, 2029

The gift card market in Argentina is experiencing steady growth, spurred by the rising popularity of digital payments, shifting consumer preferences, and the expanding reach of e-commerce. In recent years, gift cards have gained traction among Argentine consumers as a flexible, convenient gifting option for a range of occasions, from birthdays to corporate incentives. The market encompasses both closed-loop and open-loop cards, with each catering to specific consumer needs. Closed-loop gift cards—often tied to popular Argentine retailers, grocery stores, and entertainment platforms—are favored for their ease of use and are frequently given as gifts during the holiday season or used as promotional tools by businesses. Open-loop cards, backed by networks like Visa and Mastercard, offer greater flexibility and can be redeemed at multiple locations, which appeals to consumers seeking a broader choice of where to use their gift cards. The rise of digital gift cards has further propelled market growth, with increasing numbers of consumers opting for online platforms like MercadoLibre and Falabella, as well as popular delivery apps such as Rappi, to purchase and redeem these cards. The popularity of digital gift cards is attributed to their convenience and instant delivery, making them an appealing option for last-minute gifting and offering a practical alternative to traditional cash gifts in Argentina’s urban centers.

According to the research report ""Argentina Gift Card Market Overview, 2029,"" published by Bonafide Research, the Argentina Gift Card market was valued at more than USD 2.93 Billion in 2023. The COVID-19 pandemic accelerated digital adoption across the country, with many consumers embracing online shopping and digital payments. This shift has naturally extended to the gift card segment, where digital cards have become a convenient option for both consumers and businesses. Notably, Argentina’s economic landscape—characterized by inflation and currency fluctuations—has also influenced the gift card market. In an inflationary economy, gift cards provide an alternative to cash gifts, offering recipients an opportunity to select goods and services that retain their value better than cash alone. Argentine businesses have also embraced gift cards as a cost-effective and motivational tool for employee rewards and customer loyalty programs. Gift cards are widely used by companies as part of sales promotions, holiday bonuses, and incentive programs, as they provide a convenient and appealing alternative to direct cash bonuses. As the digital payments ecosystem expands, particularly through government support and innovations in the financial sector, the market for gift cards is expected to grow, becoming more integrated into the daily spending and gifting habits of Argentine consumers.

In Argentina, the gift card market is evolving, reflecting both traditional gifting customs and the country’s increasing shift towards digital payment methods. Closed-loop gift cards, often issued by major retail chains such as Carrefour, Falabella, and Coto, are widely used in Argentina. These cards are popular during holidays like Christmas and New Year, as well as personal occasions such as birthdays and weddings. Closed-loop cards are particularly appreciated for their convenience, as they allow recipients to shop for groceries, clothing, and household items at specific stores. In Argentina, where inflation can make budgeting a challenge, gift cards provide a useful and thoughtful alternative to cash, allowing recipients to choose their preferred goods while staying within a predetermined budget. With a growing interest in e-commerce, many retailers have introduced digital versions of their closed-loop gift cards, making them easier to purchase and redeem online. Open-loop gift cards, which are backed by networks like Visa and Mastercard, have also gained popularity in Argentina. These cards are often used for corporate gifting or as a flexible alternative for personal gifting, as they can be redeemed across a wide range of stores, restaurants, and online platforms. Open-loop cards are particularly attractive to young professionals and urban consumers who value the flexibility to choose their purchases from a variety of locations, aligning with the growing trend of personalization in gift-giving.

The Argentine gift card market is characterized by a diverse price range, with high, medium, and low-value cards catering to various gifting occasions and consumer preferences. High-value cards, typically valued at ARS 5,000 and above, are often used for major life events, such as weddings, anniversaries, and significant birthdays. These cards are ideal for purchasing luxury items, electronics, or travel services, and are frequently used by corporations as part of employee recognition programs or client rewards. In Argentina, where high inflation can reduce the purchasing power of cash gifts, high-value gift cards are seen as a way to preserve value while still offering recipients the ability to choose their preferred products or services. Medium-value cards, generally ranging from ARS 1,000 to ARS 5,000, are commonly given for more casual occasions, such as birthdays, holidays, or smaller milestones. Retailers like Carrefour, Walmart, and local department stores offer medium-value cards, which are popular among Argentinians looking for flexible gifts that cater to a wide range of needs, from groceries and household goods to clothing and entertainment. These cards offer recipients the ability to make thoughtful purchases without the burden of choosing a specific item, making them versatile and appreciated gifts. Low-value cards, typically valued under ARS 1,000, are frequently used for small gestures of appreciation, such as thank-you gifts, tokens of friendship, or loyalty rewards. These cards are commonly distributed in retail and food chains and are often used as promotional tools to encourage repeat business and customer engagement.

In Argentina, both retailers and corporate institutions use gift cards strategically to enhance customer loyalty, promote sales, and reward employees. Retailers are increasingly offering gift cards as part of their seasonal promotions, especially during key holiday periods when consumer spending peaks. With the rise of e-commerce, digital gift cards are becoming more popular, offering a convenient and secure way for consumers to purchase and redeem them online. For example, gift cards from major platforms like Mercado Libre are widely used across Argentina, allowing customers to shop for a range of goods from electronics to fashion. Corporate institutions in Argentina also utilize gift cards as part of their employee welfare programs, client gifts, and end-of-year bonuses. In a challenging economic environment marked by inflation and currency fluctuations, gift cards offer a reliable alternative to cash gifts, ensuring that the value of the gift remains intact. Open-loop gift cards are especially favored for corporate gifting, as they provide flexibility and allow recipients to choose from a wide variety of goods and services. With an increasing focus on personalization, digital gift cards are becoming more prevalent in the corporate sector, especially as remote work continues to grow. Companies are adopting these digital solutions to send rewards to employees and clients across the country, reinforcing relationships while maintaining convenience and ease of use. The gift card market in Argentina is thus shaped by a combination of traditional gifting practices, modern payment solutions, and a growing preference for flexibility and convenience in both personal and corporate gifting.


Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Global Gift Card Market with its value and forecast along with its segments
• Region & country wise Gift Card market analysis
• Application wise Gift Card distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Card Types
• Closed -Loop Card
• Open-loop Card

By Price Range
• High
• Medium
• Low

By Sale Channel
• Offline
• Online

By End User
• Retail Establishment
• Corporate Institution

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Global Gift Card Market with its value and forecast along with its segments
• Region & country wise Gift Card market analysis
• Application wise Gift Card distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Card Types
• Closed -Loop Card
• Open-loop Card

By Price Range
• High
• Medium
• Low

By Sale Channel
• Offline
• Online

By End User
• Retail Establishment
• Corporate Institution

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.