Argentina Eyewear Market Overview, 2028

Argentina Eyewear Market Overview, 2028

In Argentina, the rising prevalence of eye disorders such as myopia, hyperopia, and astigmatism is driving demand for corrective eyewear products. As more people require vision correction, the demand for eyeglasses and contact lenses is likely to continue growing. Furthermore, as Argentina's economy continues to recover from recent recessions, more consumers are gaining purchasing power and are willing to spend on higher-quality eyewear products. This is driving demand for premium-priced and designer eyewear products. Moreover, Argentinians are becoming more aware of the importance of maintaining good vision health, which is driving demand for regular eye exams and prescription eyewear. This trend is particularly evident among older demographics, which are more likely to require vision correction. In addition, as more Argentinians use digital devices such as smartphones, tablets, and computers for extended periods of time, they are experiencing symptoms of digital eye strain. This is driving demand for specialized eyewear products such as blue light-blocking lenses. In addition, Argentina is a popular tourist destination, and the growing tourism industry is driving demand for eyewear products such as sunglasses. This trend is particularly evident among international tourists who visit Argentina for its sunny climate and scenic attractions.

According to the research report ""Argentina Eyewear Market Overview, 2028,"" published by Bonafide Research, the Argentina Eyewear market was valued at more than USD 1 Billion in 2022. When it comes to distribution channels in the Argentina eyewear market, optical stores have the largest market share. Optical stores are staffed by licensed optometrists and opticians who are trained to help customers find the right eyewear for their specific needs. This level of expertise is not available in other retail settings, such as department stores or online marketplaces. For instance, some of the popular optical store chains in Argentina include Optitech, Grimoldi Opticas, Solaris, Opcion Uno, Casa Galvez, Look Vision, Odeon, La Parada de las Gafas, Multiopticas, Croma, and others. Furthermore, the online distribution channel is experiencing the highest CAGR during the forecast period. Many online retailers offer virtual try-on tools that allow customers to see how different frames will look on their faces. This personalized experience can be especially valuable for customers who may not have access to physical stores that carry a wide range of styles. For instance, some popular online platforms for eyewear in Argentina include MercadoLibre, Vision Direct, Lentesplus, ptica Buenos Aires, LookStore, ptica Universitaria, ptica Oliver, VisionClick, OpticaGMO, VisionMarket, and more.

Spectacles have the highest market share in the Argentine eyewear market based on product type. Spectacles are relatively affordable compared to other types of eyewear, making them accessible to consumers across different income brackets. Consumers can choose from a range of price points, from budget-friendly to high-end designer brands. Furthermore, spectacles are widely available in Argentina, sold by opticians, department stores, and online retailers, making them an easily accessible option for consumers. While contact lenses have a significant market share, they are not as popular in Argentina as they are in Brazil. However, the growth rate for contact lenses is expected to be high during the forecast period, driven by factors such as convenience, aesthetics, and advancements in technology, increasing awareness, and high prescription rates. Sunglasses are also popular in Argentina, driven by the country's sunny climate and high levels of ultraviolet radiation. The growth rate for sunglasses is expected to be moderate during the forecast period, as the market for sunglasses is also well-established.

Unisex eyewear products can be worn by anyone, regardless of gender. This means they have a wider customer base and can appeal to both men and women. Moreover, there has been a growing trend towards gender-neutral fashion in recent years, with many consumers seeking products that are not restricted by traditional gender norms. However, the Argentina eyewear market has seen a significant increase in demand for eyewear products for kids in recent years. However, in the Argentina eyewear market, eyewear products are typically categorised into three price ranges: low, medium, and premium. Among these, the medium-priced eyewear products have the largest market share. Medium-priced eyewear products have a wide customer base that includes both budget-conscious consumers and those who are willing to pay more for higher-quality products. In addition, premium-priced eyewear products are expected to have the highest CAGR during the forecast period. The trend towards fashion and personal style is also driving demand for premium eyewear products that are not only functional but also stylish and trendy. Premium eyewear brands are often associated with luxury, exclusivity, and high-end fashion, making them more appealing to fashion-conscious consumers.

Argentina has a rich history when it comes to eyewear, and there are several museums across the country that showcases the evolution of eyewear designs and styles over the years. For instance, some of the most prominent eyewear museums in Argentina include Museo del Anteojito Located in Buenos Aires, it is a popular attraction for eyewear enthusiasts. The museum is named after a famous Argentinian cartoon character, and it features a collection of over 6,000 vintage eyewear pieces dating back to the 18th century. Visitors can see a wide range of eyewear styles from different periods, including glasses, sunglasses, and even monocles. Furthermore, the Museo de la Gafa is a modern museum that showcases contemporary eyewear designs from around the world. The museum has a collection of over 7,000 eyewear pieces, including sunglasses, reading glasses, and prescription glasses. Visitors can see the evolution of eyewear styles from the 1950s to the present and learn about the materials and techniques used in modern eyewear production. Moreover, the Museo Optico de la Vision is a small museum that features a collection of antique and vintage eyewear pieces. Visitors can see a range of eyewear styles from different periods, including glasses, monocles, and opera glasses.

Argentina has been facing a challenging economic environment for several years, marked by high inflation, currency devaluation, and political uncertainty. This has led to a decline in consumer purchasing power and impacted the demand for non-essential products such as eyewear. Furthermore, despite a growing demand for eyewear in Argentina, there is still a lack of awareness among consumers regarding the importance of eye health and the need for regular eye check-ups. This hampers the growth of the eyewear market as consumers do not priorities eyewear as a necessary product. Moreover, Argentina has high import taxes and tariffs on foreign products, including eyewear. This makes it difficult for international eyewear brands to enter the market and compete with local brands. It also leads to higher prices for consumers, which can negatively impact demand for eyewear.

Considered in this report
• Geography: Argentina
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Argentina Eyewear market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Spectacles
• Sunglasses
• Contact Lenses
• Other Product Type (Eye Care)

By Distribution Channel:
• Hypermarket and Supermarket
• Speciality Stores ( Optical Stores )
• Franchises/ Company outlets
• Online stores
• Others (Hospitals & Clinics)

By Gender:
• Men
• Women
• Unisex
• Kids

By Price Range:
• Premium
• Medium
• Low

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.