United States Swimsuits Market, By Product Type (One-piece Swimsuits, Two-piece Swimsuits (Bikinis), Swim Trunks, Swim Shorts, Swim Jammers, Rash Guards, Wetsuits, Others (Tankinis, Monokinis,)); By Material Type (Polyester, Nylon, Spandex/Lycra, Neoprene

United States Swimsuits Market, By Product Type (One-piece Swimsuits, Two-piece Swimsuits (Bikinis), Swim Trunks, Swim Shorts, Swim Jammers, Rash Guards, Wetsuits, Others (Tankinis, Monokinis,)); By Material Type (Polyester, Nylon, Spandex/Lycra, Neoprene, Cotton, PBT (Polybutylene Terephthalate), Others); By Usage (Recreational Swimwear, Professional Swimwear (Competitive Swimming), Water Sports & Activities, Beachwear); By Distribution Channel (Online Retail, Specialty Swimwear Stores, Department Stores, Supermarkets/Hypermarkets, Sports Stores); By End User (Men, Women, Children), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


United States Swimsuits Market Expands at 3.9% CAGR to Touch USD 5.53 Billion by 2030
United States Swimsuits Market is thriving due to people’s increasing participation in water sports, rising fitness trends, advancements in fabric technology, and a spurring demand for stylish, durable, and eco-friendly swimwear.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States Swimsuits Market size by value at USD 4.24 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects United States Swimsuits Market size to expand at a CAGR of 3.90% reaching a value of USD 5.53 billion in 2030. United States Swimsuits Market is driven by factors such as the rising popularity of water sports and fitness activities, increased consumer demand for stylish, comfortable, and performance-enhancing swimwear, and the influence of fashion trends. Technological advancements in fabric materials, like quick-drying and UV-resistant textiles, are also boosting market growth. Polyester, nylon, and spandex/lycra are particularly favored due to their durability and flexibility. Additionally, increased awareness of sustainable swimwear options has fueled demand for eco-friendly materials like recycled polyester.
Opportunity – Increasing Demand for Sustainable and Ethical Swimwear
United States Swimwear Market is recording growth, due to the rising consumer preference for sustainable and ethical products. Eco-conscious buyers are increasingly seeking swimwear made from recycled materials, biodegradable fabrics, and fair-trade practices. Brands focusing on environmentally friendly production methods and social responsibility are capturing attention, especially as consumers become more aware of their environmental impact. This trend is pushing swimwear manufacturers to innovate, contributing to the overall growth of the market.

Impact of Escalating Geopolitical Tensions on United States Swimsuits Market
Increasing geopolitical tensions could disrupt the supply chain and increase volatility in raw material costs in United States Swimsuits Market. Conflict-induced disruptions in global supply chain could lead to delays in raw materials and increased production costs. Trade restrictions and tariffs may affect imports of swimwear and related accessories. Further, economic instability due to geopolitical turmoil can reduce consumer spending on non-essential items such as swimwear. Travel restrictions and reduced tourism may further reduce the demand for swimwear, as fewer people participate in beach holidays and water sports. Overall, increased geopolitical conflicts create an uncertain market environment, which affects the dynamics of supply and demand.
Beachwear Usage Is Largest Segment in US Swimsuits Market
The beachwear segment holds the largest share of United States Swimsuits Market by usage, due to a high demand for casual and trendy swimwear for vacations, beach outings, and leisure activities. The growing interest in coastal tourism, along with the influence of fashion trends and social media, further boosts the popularity of beachwear. Additionally, the availability of diverse styles, fabrics, and designs has helped this segment dominate the market over recreational swimwear, professional swimwear, and water sports segments.
Competitive Landscape
United States Swimsuits Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include Arcus Apparel Group, Bali Swim, BOLD Swim, Bellakini Swimwear Factory, Catalina Swimwear, Frankies Bikinis, Lefty Production Co., and SWIM USA. These companies use various strategies, including increasing investments in their R&D activities, mergers and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in United States Swimsuits Market.


The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of United States Swimsuits Market. It also highlights the factors driving forecasts of total Market size. The report promises to provide recent technology trends in United States Swimsuits Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the Market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. United States Swimming Suits Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Growing popularity of swimming
3.2.1.2. Innovations in fabric technology and design
3.2.1.3. Rising disposable income
3.2.1.4. Growing emphasis on health and fitness
3.2.2. Restraints
3.2.2.1. Seasonal demand mainly during the summer months
3.2.2.2. Growing concerns about the environmental impact of textile production and waste
3.2.3. Opportunities
3.2.3.1. Rising e-commerce platforms
3.2.3.2. Increasing demand for sustainable and ethical swimwear
3.2.3.3. Growing focus on customization and personalization
3.2.4. Challenges
3.2.4.1. Competition from Fast Fashion Brands
3.2.4.2. Rapidly changing consumer preferences and trends
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. United States Swimming Suits Market: Pricing Analysis
5. United States Swimming Suits Market: Marketing Strategies
6. United States Swimming Suits Market Overview
6.1. Market Size & Forecast, 2019–2030
6.1.1. By Value (USD Million)
6.2. Market Share and Forecast
6.2.1. By Product Type
6.2.1.1. One-piece Swimsuits
6.2.1.2. Two-piece Swimsuits (Bikinis)
6.2.1.3. Swim Trunks
6.2.1.4. Swim Shorts
6.2.1.5. Swim Jammers
6.2.1.6. Rash Guards
6.2.1.7. Wetsuits
6.2.1.8. Others (Tankinis, Monokinis)
6.2.2. By Material Type
6.2.2.1. Polyester
6.2.2.2. Nylon
6.2.2.3. Spandex/Lycra
6.2.2.4. Neoprene
6.2.2.5. Cotton
6.2.2.6. PBT (Polybutylene Terephthalate)
6.2.2.7. Others
6.2.3. By Usage
6.2.3.1. Recreational Swimwear
6.2.3.2. Professional Swimwear (Competitive Swimming)
6.2.3.3. Water Sports & Activities
6.2.3.4. Beachwear
6.2.4. By Distribution Channel
6.2.4.1. Online Retail
6.2.4.2. Specialty Swimwear Stores
6.2.4.3. Department Stores
6.2.4.4. Supermarkets/Hypermarkets
6.2.4.5. Sports Stores
6.2.5. By End User
6.2.5.1. Men
6.2.5.2. Women
6.2.5.3. Children
7. Competitive Landscape
7.1. List of Key Players and Their Offerings
7.2. United States Swimming Suits Market Share Analysis, 2023
7.3. Competitive Benchmarking, By Operating Parameters
7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tensions on United States Swimming Suits Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
9.1. Arcus Apparel Group
9.2. Bali Swim
9.3. BOLD Swim
9.4. Bellakini Swimwear Factory
9.5. Catalina swimwear
9.6. Frankies Bikinis
9.7. Lefty Production Co.
9.8. SWIM USA
9.9. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
11.1. Qualitative Research
11.1.1. Primary & Secondary Research
11.2. Quantitative Research
11.3. Market Breakdown & Data Triangulation
11.3.1. Secondary Research
11.3.2. Primary Research
11.4. Breakdown of Primary Research Respondents
11.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 United States Swimming Suits Segmentation
Figure 2 United States Swimming Suits Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 United States Swimming Suits Market Size, By Value (USD Million), 2019–2030
Figure 5 United States Swimming Suits Market Share, By Product Type, By Value (USD Million), 2019–2030
Figure 6 United States Swimming Suits Market Share, By Material Type, By Value (USD Million), 2019–2030
Figure 7 United States Swimming Suits Market Share, By Usage, By Value (USD Million), 2019–2030
Figure 8 United States Swimming Suits Market Share, By Distribution Channel, By Value (USD Million), 2019–2030
Figure 9 United States Swimming Suits Market Share, By End User, By Value (USD Million), 2019–2030
List of Tables
Table 1 United States Swimming Suits Market Size, By Value (USD Million), 2019–2030
Table 2 United States Swimming Suits Market Share, By Product Type, By Value (USD Million), 2019–2030
Table 3 United States Swimming Suits Market Share, By Material Type, By Value (USD Million), 2019–2030
Table 4 United States Swimming Suits Market Share, By Usage, By Value (USD Million), 2019–2030
Table 5 United States Swimming Suits Market Share, By Distribution Channel, By Value (USD Million), 2019–2030
Table 6 United States Swimming Suits Market Share, By End User, By Value (USD Million), 2019–2030
Table 4 Reckitt Benckiser Group plc Company Overview
Table 5 Reckitt Benckiser Group plc Financial Overview
Table 6 Church & Dwight Co., Inc. Company Overview
Table 7 Church & Dwight Co., Inc. Financial Overview
Table 8 Lovehoney Group Ltd. Company Overview
Table 9 Lovehoney Group Ltd. Financial Overview
Table 10 LifeStyles Healthcare Pte Ltd. Company Overview
Table 11 LifeStyles Healthcare Pte Ltd. Financial Overview
Table 12 LELO Company Overview
Table 13 LELO Financial Overview
Table 14 Doc Johnson Enterprises Company Overview
Table 15 Doc Johnson Enterprises Financial Overview
Table 16 Unbound Company Overview
Table 17 Unbound Financial Overview
Table 18 Tenga Co., Ltd Company Overview
Table 19 Tenga Co., Ltd Financial Overview
Table 20 Fun Factory Company Overview
Table 21 Fun Factory Financial Overview
Table 22 BMS Factory Company Overview
Table 23 BMS Factory Financial Overview
Table 24 California Exotic Novelties Company Overview
Table 25 California Exotic Novelties Financial Overview

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings