United States Oral Care Market, By Product (Toothbrush, Toothpaste, Mouthwash, Denture Products, Dental Accessories); By Distribution Channel (Hypermarkets/Supermarkets, Pharmacies & Drug Stores, Convenience Stores, Online Retail Stores, Others), Trend An

United States Oral Care Market, By Product (Toothbrush, Toothpaste, Mouthwash, Denture Products, Dental Accessories); By Distribution Channel (Hypermarkets/Supermarkets, Pharmacies & Drug Stores, Convenience Stores, Online Retail Stores, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


United States Oral Care Market Grows at Steady CAGR to Touch Staggering Value of USD 10.5 Billion by 2030

United States Oral Care Market is flourishing due to growing awareness about oral hygiene and a rising demand for natural products among growing elderly population, rapid adoption of technological advancements, and the strong influence of dental health campaigns.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States Oral Care Market size by value at USD 9.10 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects United States Oral Care Market size to expand at a CAGR of 2.40% reaching a value of USD 10.49 billion by 2030. United States Oral Care Market is driven by rising awareness of dental hygiene, increased spending on personal care products, and growing demand for advanced oral care solutions like electric toothbrushes and whitening products. Government initiatives promoting oral health, an aging population with higher dental care needs, and a surge in dental clinics also contribute to market growth. Additionally, technological innovations in oral care products and the influence of social media on aesthetic dental care further boost the growth of United States Oral Care Market during the period in analysis.

Opportunity – Cosmetic Dentistry Trends

The growing focus on aesthetic dental procedures is expected to be a significant driver for United States Oral Care Market in the coming years. An increasing demand for teeth whitening, veneers, and dental implants, fueled by social media and the desire for a perfect smile, is boosting market expansion. Advances in dental technologies, such as digital smile design and 3D printing, are making cosmetic treatments more accessible and appealing. The trend is leading to a higher consumer spending on premium oral care products and services.

Impact of Escalating Geopolitical Tensions on United States Oral Care Market

Escalating geopolitical tensions could impact the growth of United States Oral Care Market through supply chain disruptions, particularly in sourcing raw materials and finished products from international markets. Tariffs, trade restrictions, and political instability may lead to higher production costs, impacting pricing strategies and profitability. Additionally, fluctuations in foreign exchange rates could influence import-export dynamics, affecting market competition. While domestic manufacturing might see a boost, global expansion efforts of United States oral care brands could face challenges in uncertain geopolitical environments.

Hypermarkets/Supermarkets Lead United States Oral Care Market

The hypermarkets/supermarkets segment holds the largest share of United States Oral Care Market by distribution channel. Hypermarkets/supermarkets dominate the market due to their widespread accessibility, competitive pricing, and the broad range of oral care products offered under one roof, including toothpaste, toothbrushes, and mouthwash. Consumers prefer these outlets for their convenience and frequent promotional deals. Hypermarkets/supermarkets benefit from high foot traffic and the ability to stock both premium and budget brands, making them the top choice for oral care product purchases in United States Oral Care Market.

Competitive Landscape

United States Oral Care Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include Colgate-Palmolive, Procter & Gamble, Johnson & Johnson, Unilever, GlaxoSmithKline, Church & Dwight, 3M, Philips, and Crest. These companies use various strategies, including increasing investments in their R&D activities, mergers and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in United States Oral Care Market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of United States Oral Care Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in United States Oral Care Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. United States Oral Care Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Awareness of Oral Health
3.2.1.2. Aging Population
3.2.1.3. Prevalence of Oral Diseases
3.2.2. Restraints
3.2.2.1. Lack of Access to Dental Care
3.2.2.2. Counterfeit Products
3.2.3. Opportunities
3.2.3.1. Cosmetic Dentistry Trends
3.2.3.2. Rising Disposable Income
3.2.4. Challenges
3.2.4.1. Price Sensitivity
3.2.4.2. Environmental Concerns
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. United States Oral Care Market: Marketing Strategies
5. United States Oral Care Market Overview
5.1. Market Size & Forecast, 2019–2030
5.1.1. By Value (USD Billion)
5.2. Market Share & Forecast
5.2.1. By Product
5.2.1.1. Toothbrush
5.2.1.2. Toothpaste
5.2.1.3. Mouthwash
5.2.1.4. Denture Products
5.2.1.5. Dental Accessories
5.2.2. By Distribution Channel
5.2.2.1. Hypermarkets/Supermarkets
5.2.2.2. Pharmacies & Drug Stores
5.2.2.3. Convenience Stores
5.2.2.4. Online Retail Stores
5.2.2.5. Other
6. Competitive Landscape
6.1. List of Key Players and Their Offerings
6.2. United States Oral Care Company Market Share Analysis, 2023
6.3. Competitive Benchmarking, By Operating Parameters
6.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
7. Impact of Escalating Geopolitical Tensions on United States Oral Care Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
8.1. Colgate-Palmolive
8.2. Procter & Gamble
8.3. Johnson & Johnson
8.4. Unilever
8.5. GlaxoSmithKline
8.6. Church & Dwight
8.7. 3M
8.8. Philips
8.9. Crest
8.10. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
10.1. Qualitative Research
10.1.1. Primary & Secondary Research
10.2. Quantitative Research
10.3. Market Breakdown & Data Triangulation
10.3.1. Secondary Research
10.3.2. Primary Research
10.4. Breakdown of Primary Research Respondents, By Country
10.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 United States Oral Care Segmentation
Figure 2 United States Oral Care Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 United States Oral Care Market Size, By Value (USD Billion), 2019–2029
Figure 5 United States Oral Care Market Share, By Product, By Value, 2019–2029
Figure 6 United States Oral Care Market Share, By Distribution Channel, By Value, 2019–2029
List of Tables
Table 1 United States Oral Care Market Size, By Value (USD Billion), 2019–2029
Table 2 United States Oral Care Market Size, By Product, By Value, 2019–2029
Table 3 United States Oral Care Market Size, By Distribution Channel, By Value, 2019–2029
Table 4 Colgate-Palmolive Company Overview
Table 5 Colgate-Palmolive Financial Overview
Table 6 Procter & Gamble Company Overview
Table 7 Procter & Gamble Financial Overview
Table 8 Johnson & Johnson Company Overview
Table 9 Johnson & Johnson Financial Overview
Table 10 Unilever Company Overview
Table 11 Unilever Financial Overview
Table 12 GlaxoSmithKline Company Overview
Table 13 GlaxoSmithKline Financial Overview
Table 14 Church & Dwight Company Overview
Table 15 Church & Dwight Financial Overview
Table 16 3M Company Overview
Table 17 3M Financial Overview
Table 18 Philips Company Overview
Table 19 Philips Financial Overview
Table 20 Crest Company Overview
Table 21 Crest Financial Overview

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