United States Male Grooming Products Market, By Age (18–35 years, 35–55 years, 55 years and above); By Income (Low Income, Medium Income, High Income); By Beard Dye Product Type (Color Spectrum [Black, Brown, Other shades], Temporary Dye, Permanent Sye, N

United States Male Grooming Products Market, By Age (18–35 years, 35–55 years, 55 years and above); By Income (Low Income, Medium Income, High Income); By Beard Dye Product Type (Color Spectrum [Black, Brown, Other shades], Temporary Dye, Permanent Sye, Natural Dye, Organic Sye); By Hair Gel Product Type (Natural & Organic Gel, Styling Beyond Gels, Professional Grade Gels); By Face Cream (Hydration Booster [Hyaluronic Acid, Glycerin, Aloe Vera]; Anti-Aging Warriors [Retinol, Vitamin C, Anti-Oxidant]; Acne Fighters [Salicylic Acid, Niacinamide, Tea Tree Oil, Others]; Sun Defenders [SPF 30, SPF 50, Others]; Specialized Solutions [Cream for Sensitive Skin, Oily Skin, Uneven Skin Tone, Dark Circle]), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


United States Male Grooming Products Market to Touch Value of USD 25.3 Billion by 2030

United States Male Grooming Products Market is flourishing due to high disposable income, shifting societal norms, growing influence of social media, and an increasing focus on personal hygiene.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States Male Grooming Products Market size by value at USD 16.39 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects United States Male Grooming Products Market size to expand at a CAGR of 8.45% reaching a value of USD 25.27 billion by 2030. The Male Grooming Products Market in United States is propelled by growing awareness among men about the advantages of skincare products in addressing issues like dryness, acne, and aging. Additionally, the growing reliance on e-commerce enables men to conveniently purchase these products from home, while rising health and wellness trends further fuel this growth. Personal grooming, which involves maintaining one's appearance across all body parts to foster a positive self-image, reflects a person's intellect, maturity, and professionalism. To meet these needs, companies are increasingly focusing on offering unique personal care products that provide added value to consumers. Men's grooming encompasses a wide range of products, from shaving and skincare to hair care, with rapid innovation in areas like hair spray, fragrances, and beard wax, presenting significant growth opportunities for the market. This sector's growth is largely driven by men's increasing awareness about beauty and personal hygiene.
Anti-Aging Face Cream Leads United States Male Grooming Products Market
The anti-aging segment accounts for the highest share in United States Male Grooming Products Market by face cream. The men's skincare market has witnessed a surge in demand for anti-aging products, driven by a heightened awareness about aging and the efficacy of ingredients such as retinol, vitamin C, and antioxidants. A growing emphasis on preventative skincare has led men to seek products that combat early signs of aging like wrinkles and fine lines. The market's dynamic nature, fueled by consistent product innovation and targeted marketing strategies, has effectively tapped into the expanding male grooming sphere. As men become more discerning consumers of skincare, the anti-aging segment continues to thrive, solidifying its position as a market leader. Major segments in United States Male Grooming Products Market by face cream include Hydration Booster [Hyaluronic Acid, Glycerin, Aloe Vera]; Anti-Aging Warriors [Retinol, vitamin C, anti-oxidant]; Acne Fighters [Salicylic acid, Niacinamide, tea tree oil, others]; Sun Defenders [SPF 30, SPF 50, others]; and Specialized Solutions [Cream for sensitive skin, oily skin, uneven skin tone, dark circle]).

Impact of Escalating Geopolitical Tensions on United States Male Grooming Products Market

United States Male Grooming Products Market may face significant challenges from intensifying geopolitical tensions across the world. Such tensions can disrupt global supply chains, leading to delays in raw material procurement and product manufacturing, resulting in potential shortages and increased costs. Additionally, international trade restrictions and tariffs might cause price fluctuations, making grooming products more expensive for consumers. These challenges could also affect consumer confidence, leading to reduced spending on non-essential items like grooming products. Furthermore, heightened geopolitical risks could divert focus towards more essential goods, thereby limiting the market's growth as consumers prioritize basic necessities over grooming and self-care products.

Competitive Landscape

United States Male Grooming Products Market is fragmented, with numerous players serving the market. The key players dominating United States Male Grooming Products Market include Procter & Gamble, Colgate-Palmolive, Unilever, L'Oreal, Estee Lauder, Beiersdorf, Shiseido, Baxter of California, Coty, Edgewell Personal Care, Johnson & Johnson, and Reckitt Benckiser. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.


The report's in-depth analysis provides information about growth potential, upcoming trends, and United States Male Grooming Products Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in United States Male Grooming Products Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. United States Male Grooming Products Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Drivers
3.2.1.1. Rising disposable income
3.2.1.2. Shifting societal norms
3.2.1.3. Influence of social media
3.2.1.4. Focus on personal hygiene
3.2.2. Restraints
3.2.2.1. Changing consumer preferences
3.2.2.2. Availability of generic alternatives
3.2.2.3. Limited product awareness
3.2.3. Opportunities
3.2.3.1. Expansion of product categories
3.2.3.2. Focus on natural and organic products
3.2.3.3. Customization and personalization
3.2.4. Challenges
3.2.4.1. Intense competition
3.2.4.2. Maintaining brand loyalty
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. United States Male Grooming Products Market Overview
4.1. Market Size & Forecast, 2019–2030
4.1.1. By Value (USD Billion)
4.2. Market Share & Forecast
4.2.1. By Age
4.2.1.1. 18-35
4.2.1.2. 35-55
4.2.1.3. 55 and above
4.2.2. By Income
4.2.2.1. Low income
4.2.2.2. Medium income
4.2.2.3. High income
4.2.3. By Beard Dye Product Type
4.2.3.1. Color spectrum (Black, brown, and other shades)
4.2.3.2. Temporary dye
4.2.3.3. Permanent dye
4.2.3.4. Natural dye
4.2.3.5. Organic dye
4.2.4. By Hair Gel Product Type
4.2.4.1. Natural and Organic gel
4.2.4.2. Styling Beyond gels
4.2.4.3. Professional-grade gels
4.2.4.4. Others
4.2.5. By Face Cream
4.2.5.1. Hydration Booster (Hyaluronic acid, glycerin, and aloe vera)
4.2.5.2. Anti-Aging Warriors (Retinol, vitamin C, antioxidant)
4.2.5.3. Acne Fighters (Salicylic acid, Niacinamide, tea tree oil, others)
4.2.5.4. Sun Defenders (SPF 30, SPF 50, and others)
4.2.5.5. Specialized Solutions (Cream for sensitive skin, oily skin, uneven skin tone, dark circle)
5. Competitive Landscape
5.1. List of Key Players and Their Offerings
5.2. South Africa Insurance Company Market Share Analysis, 2023
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Escalating Geopolitical Tensions on United States Male Grooming Products Market
7. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
7.1. Procter & Gamble
7.2. Colgate-Palmolive
7.3. Unilever
7.4. L'Oreal
7.5. Estee Lauder
7.6. Beiersdorf
7.7. Shiseido
7.8. Baxter of California
7.9. Coty
7.10. Edgewell Personal Care
7.11. Johnson & Johnson
7.12. Reckitt Benckiser
7.13. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents, By Region
9.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 United States Male Grooming Products Segmentation
Figure 2 United States Male Grooming Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 United States Male Grooming Products Market Size, By Value (USD Billion), 2019–2030
Figure 5 United States Male Grooming Products Market Share, By Age, By Value, 2019–2030
Figure 6 United States Male Grooming Products Market Share, By Income, By Value, 2019–2030
Figure 7 United States Male Grooming Products Market Share, By Beard Dye Product Type, By Value, 2019–2030
Figure 8 United States Male Grooming Products Market Share, By Hair Gel Product Type, By Value, 2019–2030
Figure 9 United States Male Grooming Products Market Share, By Face Cream, By Value, 2019–2030
List of Tables
Table 1 United States Male Grooming Products Market Size, By Value (USD Billion), 2019–2030
Table 2 United States Male Grooming Products Market Size, By Value (USD Billion), 2019–2030
Table 3 United States Male Grooming Products Market Share, By Age, By Value, 2019–2030
Table 4 United States Male Grooming Products Market Share, By Income, By Value, 2019–2030
Table 5 United States Male Grooming Products Market Share, By Beard Dye Product Type, By Value, 2019–2030
Table 6 United States Male Grooming Products Market Share, By Hair Gel Product Type, By Value, 2019–2030
Table 7 United States Male Grooming Products Market Share, By Face Cream, By Value, 2019–2030
Table 8 Procter & Gamble Company Overview
Table 9 Procter & Gamble Financial Overview
Table 10 Colgate-Palmolive Company Overview
Table 11 Colgate-Palmolive Financial Overview
Table 12 Unilever Company Overview
Table 13 Unilever Financial Overview
Table 14 L'Oreal Company Overview
Table 15 L'Oreal Financial Overview
Table 16 Estee Lauder Company Overview
Table 17 Estee Lauder Financial Overview
Table 18 Beiersdorf Company Overview
Table 19 Beiersdorf Financial Overview
Table 20 Shiseido Company Overview
Table 21 Shiseido Financial Overview
Table 22 Baxter of California Company Overview
Table 23 Baxter of California Financial Overview
Table 24 Coty Company Overview
Table 25 Coty Financial Overview
Table 26 Edgewell Personal Care Company Overview
Table 27 Edgewell Personal Care Financial Overview
Table 28 Johnson & Johnson Company Overview
Table 29 Johnson & Johnson Financial Overview
Table 30 Reckitt Benckiser Company Overview
Table 31 Reckitt Benckiser Financial Overview

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