United States Agricultural Equipment Market, By Equipment Type (Tractors, Harvesting Equipment, Planting & Fertilizing Equipment, Irrigation Equipment, Plowing & Cultivating Equipment, Hay & Forage Equipment, Others (Sprayers, Drones, Precision Agricultur

United States Agricultural Equipment Market, By Equipment Type (Tractors, Harvesting Equipment, Planting & Fertilizing Equipment, Irrigation Equipment, Plowing & Cultivating Equipment, Hay & Forage Equipment, Others (Sprayers, Drones, Precision Agriculture Equipment)); By Application (Land Development & Seed Bed Preparation, Sowing & Planting, Weed Cultivation, Plant Protection, Harvesting & Threshing, Post-harvest & Agro-processing), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


United States Agricultural Equipment Market Size to Surpass USD 54.2 Billion by 2030

United States Agricultural Equipment Market is booming primarily due the convergence of Global Positioning Systems (GPS), Artificial Intelligence (AI), Internet of Things (IoT), and precision agriculture technologies, along with enhanced mechanization and the escalating demand for food.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States Agricultural Equipment Market size by value at USD 38.4 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects United States Agricultural Equipment Market size to expand at a CAGR of 6.3% reaching a value of USD 54.2 billion by 2030. The Agricultural Equipment Market in United States is propelled by the vast expanse of United States agricultural land, persistent labor shortages, and the growing trend toward mechanization. This equipment, encompassing tractors, plows, harvesters, irrigation systems, and seed drills, plays a pivotal role in modern farming by enhancing planting, harvesting, and overall farm management. From small-scale farmers to large agricultural enterprises, the market caters to a diverse range of needs, offering a wide array of machinery, from basic tools to advanced, GPS-enabled tractors. As approximately 40% of United States land is utilized for agriculture, the demand for efficient and automated equipment has surged. Manufacturers such as John Deere are at the forefront of this trend, introducing innovative solutions like autonomous tractors to address labor shortages and improve farm productivity.

Opportunity - Expansion of Precision Agriculture, Drone Technology, and Robotics

Precision agriculture, drone technology, and robotics are driving significant growth in United States Agricultural Equipment Market by enhancing farming efficiency, sustainability, and profitability. Precision agriculture, which utilizes GNSS and GPS technologies, allows farmers to optimize operations like planting, tilling, and harvesting, reducing input costs and environmental impact. This advancement in farming practices is creating a strong demand for specialized machinery. Drone technology further boosts market growth by enabling precise crop monitoring and resource application, conserving water, reducing chemical usage, and improving yields. With drones accounting for nearly 80% of agricultural drones in the United States in 2023, farmers like Russell Hedrick have achieved record-breaking yields and cost savings. Robotics, including autonomous tractors and harvesters, also plays a key role in enhancing operational efficiency and reducing labor costs. As companies like Deere & Company and Trimble lead in developing autonomous farming equipment, the agricultural equipment market continues to expand, supporting the growth of United States agriculture through technological innovation.

Tractors Hold Largest Share of US Agricultural Equipment Market

Tractors remain the backbone of American agriculture, emphasizing power, precision, and efficiency. Sales data from the Association of Equipment Manufacturers highlights this dominance, with 91,987 farm tractors sold compared to 2,205 self-propelled combines from January to May 2024. Government subsidies have empowered small-scale farmers, further stimulating tractor sales. Moreover, the emergence of autonomous tractor technology, exemplified by innovations like CLAAS's upgraded XERION models, solidifies the United States's global leadership in agricultural machinery. Domestic R&D initiatives continue to fuel the growth of tractors segment.

Impact of Escalating Geopolitical Tensions on United States Agricultural Equipment Market

Intensifying geopolitical tensions could have a multifaceted impact on United States Agricultural Equipment Market. Supply chain disruptions, rising input costs, and policy shifts are major challenges. Global supply chain vulnerabilities, increased logistics costs, and elevated commodity prices are impacting the market. Additionally, inflationary pressures erode farmers' purchasing power. Reshoring and localization efforts, while aiming for supply chain resilience, can lead to short-term cost increases. To navigate these challenges, United States manufacturers must diversify their supply chains, invest in R&D, collaborate with stakeholders, and adopt agile business strategies. By proactively addressing these issues and capitalizing on technological advancements, the United States Agricultural Equipment Market can maintain its growth trajectory.

Competitive Landscape

United States Agricultural Equipment Market is highly fragmented, with numerous players serving the market. The key players dominating the market include Deere and Company, CNH Industrial, Mahindra Agriculture North America, AGCO Corporation, KUBOTA Corporation, Farmtrac Tractor Europe, Deutz-Fahr, Claas KGaA mbH, Kuhn Group Inc., and Kverneland Group. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in United States Agricultural Equipment Market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and United States Agricultural Equipment Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in United States Agricultural Equipment Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. United States Agricultural Equipment Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Integration of GPS, AI, IoT, and precision farming technologies
3.2.1.2. Increasing mechanization in farming
3.2.1.3. Rising demand for food production
3.2.2. Restraints
3.2.2.1. High initial costs
3.2.2.2. Environmental concerns
3.2.2.3. Limited access to financing
3.2.3. Opportunities
3.2.3.1. Expansion of precision agriculture, drone technology, and robotics
3.2.3.2. Development of electric and hybrid agricultural equipment
3.2.3.3. Increasing popularity of machinery rental and leasing among small-scale farmers
3.2.4. Challenges
3.2.4.1. Lack of technical knowledge and low affordability
3.2.4.2. Unpredictable weather patterns affect farming cycles
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. United States Agricultural Equipment Market: Marketing Strategies
5. United States Agricultural Equipment Market Overview
5.1. Market Size & Forecast, 2019–2030
5.1.1. By Value (USD Billion)
5.2. Market Share & Forecast
5.2.1. By Equipment Type
5.2.1.1. Tractors
5.2.1.2. Harvesting Equipment
5.2.1.3. Planting & Fertilizing Equipment
5.2.1.4. Irrigation Equipment
5.2.1.5. Plowing & Cultivating Equipment
5.2.1.6. Hay & Forage Equipment
5.2.1.7. Others (Sprayers, Drones, Precision Agriculture Equipment)
5.2.2. By Application
5.2.2.1. Land Development & Seed Bed Preparation
5.2.2.2. Sowing & Planting
5.2.2.3. Weed Cultivation
5.2.2.4. Plant Protection
5.2.2.5. Harvesting & Threshing
5.2.2.6. Post-harvest & Agro-processing
6. Competitive Landscape
6.1. List of Key Players and Their Offerings
6.2. United States Agricultural Equipment Company Market Share Analysis, 2023
6.3. Competitive Benchmarking, By Operating Parameters
6.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
7. Impact of Escalating Geopolitical Tensions on United States Agricultural Equipment Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
8.1. Deere and Company
8.2. CNH Industrial
8.3. Mahindra Agriculture North America
8.4. AGCO Corporation
8.5. KUBOTA Corporation
8.6. Farmtrac Tractor Europe
8.7. Deutz-Fahr
8.8. Claas KGaA mbH
8.9. Kuhn Group Inc.
8.10. Kverneland Group
8.11. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
10.1. Qualitative Research
10.1.1. Primary & Secondary Research
10.2. Quantitative Research
10.3. Market Breakdown & Data Triangulation
10.3.1. Secondary Research
10.3.2. Primary Research
10.4. Breakdown of Primary Research Respondents
10.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 United States Agricultural Equipment Segmentation
Figure 2 United States Agricultural Equipment Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 United States Agricultural Equipment Market Size, By Value (USD Billion), 2019–2030
Figure 5 United States Agricultural Equipment Market Share, By Equipment Type, By Value (USD Billion), 2019–2030
Figure 6 United States Agricultural Equipment Market Share, By Application, By Value (USD Billion), 2019–2030
List of Tables
Table 1 United States Agricultural Equipment Market Size, By Value (USD Billion), 2019–2030
Table 2 United States Agricultural Equipment Market Size, By Equipment Type, By Value (USD Billion), 2019–2030
Table 3 United States Agricultural Equipment Market Size, By Application, By Value (USD Billion), 2019–2030
Table 4 Deere and Company Overview
Table 5 Deere and Company Financial Overview
Table 6 CNH Industrial Company Overview
Table 7 CNH Industrial Financial Overview
Table 8 Mahindra Agriculture North America Company Overview
Table 9 Mahindra Agriculture North America Financial Overview
Table 10 AGCO Corporation Company Overview
Table 11 AGCO Corporation Financial Overview
Table 12 KUBOTA Corporation Company Overview
Table 13 KUBOTA Corporation Financial Overview
Table 14 Farmtrac Tractor Europe Company Overview
Table 15 Farmtrac Tractor Europe Financial Overview
Table 16 Deutz-Fahr Company Overview
Table 17 Deutz-Fahr Financial Overview
Table 18 Claas KGaA mbH Company Overview
Table 19 Claas KGaA mbH Financial Overview
Table 20 Kuhn Group Inc. Company Overview
Table 21 Kuhn Group Inc. Financial Overview
Table 22 Kverneland Group Company Overview
Table 23 Kverneland Group Financial Overview

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