South Africa Beer Market, By Product Type (Standard Beer, Premium Beer, Specialty Beer); By Production (Macro-Brewery, Micro-Brewery); By Type (High Alcohol, Low Alcohol, Alcohol-free); By Flavor (Flavored, Non-flavored); By Packaging Type (Glass, PET Bot

South Africa Beer Market, By Product Type (Standard Beer, Premium Beer, Specialty Beer); By Production (Macro-Brewery, Micro-Brewery); By Type (High Alcohol, Low Alcohol, Alcohol-free); By Flavor (Flavored, Non-flavored); By Packaging Type (Glass, PET Bottle, Metal); By Distribution Channel (Supermarkets & Hypermarkets, On-Trades, Specialty Stores, Convenience Stores), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


South Africa Beer Market Size Expanding at Significant CAGR of 6.7% to Touch Stellar Value of USD 6 Billion by 2030
South Africa Beer Market is flourishing at a significant growth rate due to changing consumer preferences towards craft and premium beers, urbanization, rising disposable incomes, and the growing popularity of beer as a social beverage.
BlueWeave Consulting, a leading strategic consulting, and Market research firm, in its recent study, estimated South Africa Beer Market size by value at USD 3.5 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects South Africa Beer Market size to expand at a CAGR of 6.70% reaching a value of USD 6.0 billion in 2030. South Africa's expanding middle class, coupled with urbanization trends, drives increased consumer spending on discretionary items like beer. Urban areas provide a concentrated market with higher disposable incomes, supporting the growth of premium and craft beer across the region.
By volume, BlueWeave estimated the South Africa Beer Market size at 3.1 billion liters in 2023. During the forecast period between 2024 and 2030, BlueWeave expects South Africa Beer Market size to expand at a CAGR of 6.90% reaching a volume of 5.0 billion liters by 2030. There is a notable shift towards premium and craft beer varieties, driven by changing consumer tastes and preferences. This trend is influenced by a growing interest in unique flavors, quality ingredients, and the cultural appeal of craft beer. Brewers are responding with innovative products to cater to diverse consumer demands, further boosting market expansion.
Opportunity – Innovations in craft beer with unique flavors
Innovation in craft beer with unique flavors is a significant growth driver in South Africa Beer Market. Consumers increasingly seek new taste experiences, driving breweries to experiment with diverse ingredients and brewing techniques. This trend appeals to a growing segment of adventurous drinkers who value authenticity and variety in their beer choices. Craft breweries, leveraging local ingredients and cultural influences, are particularly well-positioned to capitalize on this trend, fostering a vibrant ecosystem of small-scale, artisanal beer production across South Africa.
On-Trades Distribution Channel Held Largest Market Share
South Africa Beer Market is comprised of major distribution channels including Supermarkets & Hypermarkets, On-Trades, Specialty Stores, and Convenience Stores segments. The on-trades distribution channel segment holds a major share in South Africa Beer Market. The segment encompasses bars, pubs, and restaurants where consumers enjoy beer on-site. The segment thrives on social gatherings and leisure activities, offering a significant portion of the market's total beer sales through its direct consumer interaction and diverse product offerings catering to varied tastes and preferences.
Impact of Escalating Geopolitical Tensions on South Africa Beer Market
Escalating geopolitical tensions could impact South Africa Beer Market by disrupting supply chains, increasing costs due to currency fluctuations, and affecting consumer confidence and spending patterns. These tensions may lead to volatility in raw material prices, logistics challenges, and potentially reduced consumer disposable income, thereby influencing overall market demand and profitability for breweries operating in South Africa.
Competitive Landscape
South Africa Beer Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include South African Breweries (SAB), Heineken South Africa, Distell Group Limited, United National Breweries (UNB), AB InBev Africa, Devil's Peak Brewing Company, Woodstock Brewery, Darling Brew, and Mitchell's Brewery. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in South Africa Beer Market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of South Africa Beer Market. It also highlights the factors driving forecasts of total Market size. The report promises to provide recent technology trends in South Africa Beer Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the Market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. South Africa Beer Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Urbanization and growing middle class
3.2.1.2. Strong brewing heritage and diverse consumer base
3.2.1.3. Shifting consumer trends towards low- and no-alcohol beers
3.2.2. Restraints
3.2.2.1. High excise taxes on alcohol
3.2.2.2. Economic inequality and poverty limiting consumption
3.2.2.3. Power outages and water scarcity affecting production
3.2.3. Opportunities
3.2.3.1. Innovation in craft beer with unique flavours
3.2.3.2. E-commerce and online delivery platforms
3.2.3.3. Focus on responsible consumption and non-alcoholic options
3.2.4. Challenges
3.2.4.1. Addressing alcohol abuse and related social issues
3.2.4.2. Impact of climate change on barley production
3.2.4.3. Maintaining profitability amidst rising costs and taxes
3.3. Technological Advancements/Recent Developments
3.4. Consumer Insights
3.5. Regulatory Framework
3.6. Porter’s Five Forces Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Intensity of Rivalry
4. South Africa Beer Market Overview
4.1. Market Size & Forecast, 2019–2030
4.1.1. By Value (USD Million)
4.2. Market Share & Forecast
4.2.1. By Product Type
4.2.1.1. Standard Beer
4.2.1.2. Premium Beer
4.2.1.3. Specialty Beer
4.2.1.4. Others
4.2.2. By Production
4.2.2.1. Macro-Brewery
4.2.2.2. Micro-Brewery
4.2.2.3. Others
4.2.3. By Type
4.2.3.1. High Alcohol
4.2.3.2. Low Alcohol
4.2.3.3. Alcohol-free
4.2.4. By Flavor
4.2.4.1. Flavored
4.2.4.2. Non-flavored
4.2.5. By Packaging Type
4.2.5.1. Glass
4.2.5.2. PET Bottle
4.2.5.3. Metal
4.2.5.4. Others
4.2.6. By Distribution Channel
4.2.6.1. Supermarkets & Hypermarkets
4.2.6.2. On-Trades
4.2.6.3. Specialty Stores
4.2.6.4. Convenience Stores
4.2.6.5. Others
5. Competitive Landscape
5.1. List of Key Players and Their Offerings
5.2. South Africa Beer Company Market Share Analysis, 2023
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Escalating Geopolitical Tensions on South Africa Beer Market
7. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
7.1. South African Breweries (SAB)
7.2. Heineken South Africa
7.3. Distell Group Limited
7.4. United National Breweries (UNB)
7.5. AB InBev Africa
7.6. Devil's Peak Brewing Company
7.7. Woodstock Brewery
7.8. Darling Brew
7.9. Mitchell's Brewery
7.10. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents, By Region
9.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 South Africa Beer Segmentation
Figure 2 South Africa Beer Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 South Africa Beer Market Size, By Value (USD Million), 2019–2030
Figure 5 South Africa Beer Market Share, By Product Type, By Value, 2019–2030
Figure 6 South Africa Beer Market Share, By Production, By Value, 2019–2030
Figure 7 South Africa Beer Market Share, By Type, By Value, 2019–2030
Figure 8 South Africa Beer Market Share, By Flavor, By Value, 2019–2030
Figure 9 South Africa Beer Market Share, By Packaging Type, By Value, 2019–2030
Figure 10 South Africa Beer Market Share, By Distribution Channel, By Value, 2019–2030
List of Tables
Table 1 South Africa Beer Market Size, By Value (USD Million), 2019–2030
Table 2 South Africa Beer Market Share, By Product Type, By Value, 2019–2030
Table 3 South Africa Beer Market Share, By Production, By Value, 2019–2030
Table 4 South Africa Beer Market Share, By Type, By Value, 2019–2030
Table 5 South Africa Beer Market Share, By Flavor, By Value, 2019–2030
Table 6 South Africa Beer Market Share, By Packaging Type, By Value, 2019–2030
Table 7 South Africa Beer Market Share, By Distribution Channel, By Value, 2019–2030
Table 8 South African Breweries (SAB) Company Overview
Table 9 South African Breweries (SAB) Financial Overview
Table 10 Heineken South Africa Company Overview
Table 11 Heineken South Africa Financial Overview
Table 12 Distell Group Limited Company Overview
Table 13 Distell Group Limited Financial Overview
Table 14 United National Breweries (UNB) Company Overview
Table 15 United National Breweries (UNB) Financial Overview
Table 16 AB InBev Africa Company Overview
Table 17 AB InBev Africa Financial Overview
Table 18 Devil's Peak Brewing Company: Company Overview
Table 19 Devil's Peak Brewing Company Financial Overview
Table 20 Woodstock Brewery Company Overview
Table 21 Woodstock Brewery Financial Overview
Table 22 Darling Brew Company Overview
Table 23 Darling Brew Financial Overview
Table 108 Mitchell's Brewery Company Overview
Table 109 Mitchell's Brewery Financial Overview
Table 110 Other Prominent Players Company Overview

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings