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South Africa AR and VR Market Size More Than Doubles to Reach USD 483.15 Million by 2029
South Africa AR and VR market is flourishing due to increasing adoption in gaming and entertainment, spurring demand for immersive training and education solutions, growth in healthcare applications, and expanding use in architecture and design industries.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated South Africa AR and VR market size at USD 183.82 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the South Africa AR and VR market size to grow at a robust CAGR of 17.48% reaching a value of USD 483.15 million by 2029. South Africa AR and VR market is driven by increasing adoption in industries like gaming, healthcare, and education fuels market growth. Rising demand for immersive and interactive experiences enhances AR and VR technology's relevance. Also, advancements in hardware and software, coupled writh decreasing costs, make these technologies more accessible. The South Africa government’s supportive initiatives for and investments in AR/VR projects contribute to market expansion. The COVID-19 pandemic accelerated the adoption of virtual solutions for remote work and training, boosting the South Africa AR and VR market's development.
Augmented Reality and Virtual Reality – Overview
Augmented reality (AR) and virtual Reality (VR) are immersive technologies revolutionizing the way we interact with digital content. AR enhances the real world by overlaying digital information, such as graphics or data, onto physical surroundings through devices like smartphones or AR glasses. VR, on the other hand, transports users to entirely virtual environments using headsets, providing a fully immersive experience. These technologies find applications in various industries, including gaming, education, healthcare, and business, offering new opportunities for simulation, training, entertainment, and communication. As AR and VR continue to evolve, they promise to reshape how we perceive and engage with the digital and physical worlds.
Impact of COVID-19 on South Africa AR and VR Market
South Africa augmented reality (AR) and virtual reality (VR) market, despite facing initial setbacks due to the COVID-19 pandemic, showcased resilience and adaptability. The pandemic accelerated the need for remote communication and training solutions, driving increased adoption of AR and VR technologies across industries like healthcare, education, and entertainment. Businesses adapted by offering virtual experiences and remote collaboration tools, while educational institutions embraced virtual classrooms. This shift led to steady market growth, with AR and VR finding a lasting place in South Africa's post-pandemic digital landscape, shaping the future of how people work, learn, and interact.
South Africa AR and VR Market - By Organization Size
By organization size, South Africa AR and VR market is divided into Small Enterprises, Medium-sized Enterprises, and Large Enterprises segments. The large enterprises segment is the largest contributor to the growth of South Africa AR and VR market. The segment comprises the largest and most established companies in the region, typically with significant resources and budgets for investing in augmented and virtual reality technologies. Large enterprises can implement complex AR and VR solutions for various applications, including training, marketing, and product development. They often lead the way in adopting these technologies to gain a competitive edge, making them a dominant force in the South African AR and VR market.
Competitive Landscape
South Africa AR and VR market is fiercely competitive. Major companies in the market include Cubix, TechGropse Pvt Ltd, Midwam, Scope Technologies Co, CodesOrbit Pvt Ltd, Golden Logic Company, EON Reality, and iSpectra. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in South Africa AR and VR market.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of South Africa AR and VR Market. It also highlights the factors driving forecasts of total Market size. The report promises to provide recent technology trends in South Africa AR and VR market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
- 1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
- 2. Executive Summary
- 3. South Africa AR and VR Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Increasing demand for AR and VR devices and applications in healthcare sector
- 3.2.1.2. Increasing demand for VR in architecture
- 3.2.2. Restraints
- 3.2.2.1. Security and privacy issues associated with AR and VR
- 3.2.3. Opportunities
- 3.2.3.1. High growth in travel and tourism industry
- 3.2.4. Challenges
- 3.2.4.1. Display latency and limited field of view
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter’s Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
- 4. South Africa AR and VR Market Overview
- 4.1. Market Size & Forecast, 2019–2029
- 4.1.1. By Value (USD Million)
- 4.2. Market Share & Forecast
- 4.2.1. By Product
- 4.2.1.1. Head Mounted Display
- 4.2.1.2. Handheld Applications
- 4.2.1.3. Smart Glass
- 4.2.1.4. Head-up Display
- 4.2.1.5. AR Software
- 4.2.2. By Organization Size
- 4.2.2.1. Small Enterprises
- 4.2.2.2. Medium-sized Enterprises
- 4.2.2.3. Large Enterprises
- 4.2.3. By Offering
- 4.2.3.1. Hardware
- 4.2.3.2. Software
- 4.2.3.3. Services
- 4.2.4. By Application
- 4.2.4.1. Enterprise
- 4.2.4.2. Consumer
- 4.2.5. By End User
- 4.2.5.1. Retail
- 4.2.5.2. Healthcare
- 4.2.5.3. Hospitality
- 4.2.5.4. Aerospace & Defense
- 4.2.5.5. Automotive
- 4.2.5.6. Architecture
- 4.2.5.7. Others
- 5. Competitive Landscape
- 5.1. List of Key Players and Their Offerings
- 5.2. South Africa AR and VR Company Market Share Analysis, 2022
- 5.3. Competitive Benchmarking, By Operating Parameters
- 5.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- 6. Impact of COVID-19 on South Africa AR and VR Market
- 7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
- 7.1. Cubix
- 7.2. TechGropse Pvt Ltd
- 7.3. Midwam
- 7.4. Scope Technologies Co
- 7.5. CodesOrbit Pvt Ltd
- 7.6. Golden Logic Company
- 7.7. EON Reality
- 7.8. iSpectra
- 7.9. Other Prominent Players
- 8. Key Strategic Recommendations
- 9. Research Methodology
- 9.1. Qualitative Research
- 9.1.1. Primary & Secondary Research
- 9.2. Quantitative Research
- 9.3. Market Breakdown & Data Triangulation
- 9.3.1. Secondary Research
- 9.3.2. Primary Research
- 9.4. Breakdown of Primary Research Respondents, By Country
- 9.5. Assumptions & Limitations
- *Financial information of non-listed companies can be provided as per availability.
- **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
- List of Figures
- Figure 1 South Africa AR and VR Segmentation
- Figure 2 South Africa AR and VR Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2022
- Figure 4 South Africa AR and VR Market Size, By Value (USD Million), 2019–2029
- Figure 5 South Africa AR and VR Market Share, By Product, By Value, 2019–2029
- Figure 6 South Africa AR and VR Market Share, By Organization Sizes, By Value, 2019–2029
- Figure 7 South Africa AR and VR Market Share, By Offering, By Value, 2019–2029
- Figure 8 South Africa AR and VR Market Share, By Application, By Value, 2019–2029
- Figure 9 South Africa AR and VR Market Share, By End User, By Value, 2019–2029
- List of Tables
- Table 1 South Africa AR and VR Market Size, By Value (USD Million), 2019–2029
- Table 2 South Africa AR and VR Market Size, By Product, By Value, 2019–2029
- Table 3 South Africa AR and VR Market Size, By Organization Sizes, By Value, 2019–2029
- Table 4 South Africa AR and VR Market Size, By Offering, By Value, 2019–2029
- Table 5 South Africa AR and VR Market Size, By Application, By Value, 2019–2029
- Table 6 South Africa AR and VR Market Size, By End User, By Value, 2019–2029
- Table 7 Cubix Company Overview
- Table 8 Cubix Financial Overview
- Table 9 TechGropse Pvt Ltd Company Overview
- Table 10 TechGropse Pvt Ltd Financial Overview
- Table 11 Midwam Company Overview
- Table 12 Midwam Financial Overview
- Table 13 Scope Technologies Co Company Overview
- Table 14 Scope Technologies Co Financial Overview
- Table 15 CodesOrbit Pvt Ltd Company Overview
- Table 16 CodesOrbit Pvt Ltd Financial Overview
- Table 17 Golden Logic Company: Company Overview
- Table 18 Golden Logic Company Financial Overview
- Table 19 EON Reality Company Overview
- Table 20 EON Reality Financial Overview
- Table 21 iSpectra Company Overview
- Table 22 iSpectra Financial Overview
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