In Situ Hybridization Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019–2029, Segmented By Technology (Fluorescent In Situ Hybridization (FISH), Chromogenic In Situ Hybridization (CISH)); By Probe (DNA, RNA); By Product (I

In Situ Hybridization Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019–2029, Segmented By Technology (Fluorescent In Situ Hybridization (FISH), Chromogenic In Situ Hybridization (CISH)); By Probe (DNA, RNA); By Product (Instruments, Kits & Probes, Software, Services); By Application (Cancer, Cytogenetics, Developmental Biology, Infectious Diseases); By End Use (Research & Diagnostic Laboratories, CROs, Academic Institutes); By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)


Global In Situ Hybridization (ISH) Market Size Set to Touch USD 3.26 billion by 2029

Global in situ hybridization (ISH) market is flourishing because of rising awareness of the use of ISH, increasing levels of healthcare expenditures, growing cancer prevalence, and high adoption of ISH in research activities and laboratories to diagnose cancer, chromosomal abnormalities, and infectious diseases.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated global in situ hybridization (ISH) market size at USD 1.42 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects global in situ hybridization market size to grow at a significant CAGR of 12.73% reaching a value of USD 3.26 billion by 2029. Major growth drivers for the global in situ hybridization market include the rising need for molecular diagnostic tools. The expanding use of ISH is a result of both the rising incidence of chronic diseases and the growing demand for quick diagnostic methods. Technology developments in the IVD (in vitro diagnostics) sector are the other drivers of the ISH market. The development of high value in situ hybridization technologies and the expansion of in situ hybridization use in developing countries like India will provide new market opportunities. However, the in situ hybridization market is anticipated to be hampered by the high cost of probes, FISH's poor ability to detect significant patient abnormalities, and the lengthy detection processes. Also, the development of the global In Situ Hybridization (ISH) market is constrained by the availability of superior technologies, including high-throughput whole genome sequencing, microarray, and others.

Global In situ Hybridization Market – Overview


In situ hybridization (ISH) is a laboratory technique used to detect specific DNA or RNA sequences in cells or tissues. The technique involves the use of a labelled nucleic acid probe that is complementary to the target DNA or RNA sequence. The probe is designed to bind specifically to the target sequence, allowing for its detection and localization within the cells or tissues under study. In situ hybridization can be used to study a wide range of biological phenomena, including gene expression, genetic mutations, chromosomal abnormalities, and viral infections. The technique is widely used in various fields of research, including cancer research, developmental biology, and neuroscience, among others.

Impact of COVID-19 on Global In situ Hybridization Market


COVID-19 pandemic had a dual impact on the market for in situ hybridization. On the one hand, the manufacturing and delivery of in situ hybridization assays and reagents were delayed due to the pandemic's impact on supply chains and manufacturing processes. This had an influence on the accessibility and availability of these products, especially in areas where the pandemic has had a significant impact. On the other hand, the pandemic enhanced the need for in situ hybridization methods in COVID-19 research. The SARS-CoV-2 virus may be found in tissues and cells using in situ hybridization, which can also be used to examine the pathophysiology and transmission of the virus. Consequently, there was an increasing interest in using in situ hybridization as a COVID-19 research and diagnostic tool.

Global In situ Hybridization Market – By Product

Based on product, the global in situ hybridization market is segmented into Instruments, Kits & Probes, Software, and Services segments. In 2022, the instruments segment dominated the in situ Hybridization (ISH) market, and its growth is expected to continue during the forecast period due to the increasing demand from diagnostic and research laboratories. The need for better microscopes and imaging systems to enable higher quality imaging of FISH, CISH, and ISH samples is predicted to be a major driver of demand. Researchers and pathologists favor these instruments due to their potential benefits, such as greater cost-effectiveness, ease of use, and portability. Meanwhile, the kits and probes segment is expected to witness significant growth during the forecast period. The increasing incidence of target disorders like cancer is anticipated to drive demand for these products. The rise in genetic diseases such as leukemia, solid tumors, lymphoma, and autism is expected to boost the adoption of FISH and CISH probes. The market's future growth is projected to be driven by a rise in healthcare expenditure, an increase in R&D for the development of novel probes, and the demand for sensitive, rapid, and accurate diagnostic techniques.

Competitive Landscape

Major players operating in the global in situ hybridization market include Thermo Fisher Scientific Inc., Abbott (Abbott Molecular), PerkinElmer Inc., BioView, Agilent Technologies, Inc., Merck KGaA, Bio-Rad Laboratories, Inc., Oxford Gene Technology IP Limited, Leica Biosystems Nussloch GmbH, F. Hoffman-La Roche Limited, NeoGenomics Laboratories, Inc., and Advanced Cell Diagnostics, Inc. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The report's in-depth analysis provides information about growth potential, upcoming trends, and the Global In Situ Hybridization Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Global In Situ Hybridization Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. India Bath and Shower Products Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Increasing Awareness About Personal Hygiene
3.2.1.2. Rising Disposable Income
3.2.2. Restraints
3.2.2.1. Availability of Low-Cost Alternatives
3.2.3. Opportunities
3.2.3.1. Growing Demand for Natural and Organic Products
3.2.4. Challenges
3.2.4.1. Environmental Concerns
3.3. Technology Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. India Bath and Shower Products Market Overview
4.1. Market Size & Forecast, 2019–2029
4.1.1. By Value (USD Million)
4.1.2. By Volume (Thousand Units)
4.2. Market Share & Forecast
4.2.1. By Product Type
4.2.1.1. Bath Soaps
4.2.1.2. Bath Wash/Shower Gel
4.2.1.3. Bath Additives
4.2.1.4. Others
4.2.2. By Form
4.2.2.1. Solid
4.2.2.2. Gels
4.2.2.3. Liquid
4.2.2.4. Others
4.2.3. By Price Point
4.2.3.1. Premium
4.2.3.2. Medium
4.2.3.3. Economy
4.2.4. By End User
4.2.4.1. Household
4.2.4.2. Commercial
4.2.4.3. Others
4.2.5. By Distribution Channel
4.2.5.1. B2B
4.2.5.2. B2C
4.2.5.3. Online
4.2.6. By Region
4.2.6.1. North India
4.2.6.2. South India
4.2.6.3. East India
4.2.6.4. West India
5. North India Bath and Shower Products Market
5.1. Market Size & Forecast, 2019–2029
5.1.1. By Value (USD Million)
5.1.2. By Volume (Thousand Units)
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.2. By Form
5.2.3. By Price Point
5.2.4. By Mode
5.2.5. By Distribution Channel
6. South India Bath and Shower Products Market
6.1. Market Size & Forecast, 2019–2029
6.1.1. By Value (USD Million)
6.1.2. By Volume (Thousand Units)
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Form
6.2.3. By Price Point
6.2.4. By Mode
6.2.5. By Distribution Channel
7. East India Bath and Shower Products Market
7.1. Market Size & Forecast, 2019–2029
7.1.1. By Value (USD Million)
7.1.2. By Volume (Thousand Units)
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Form
7.2.3. By Price Point
7.2.4. By Mode
7.2.5. By Distribution Channel
8. West India Bath and Shower Products Market
8.1. Market Size & Forecast, 2019–2029
8.1.1. By Value (USD Million)
8.1.2. By Volume (Thousand Units)
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Form
8.2.3. By Price Point
8.2.4. By Mode
8.2.5. By Distribution Channel
9. Competitive Landscape
9.1. List of Key Players and Their Offerings
9.2. India Bath and Shower Products Market Company Market Share Analysis, 2022
9.3. Competitive Benchmarking, By Operating Parameters
9.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Bath and Shower Products Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
11.1. Jahwa
11.2. REVLON, INC.
11.3. CHANEL
11.4. LUSH LTD
11.5. AVON PRODUCTS
11.6. Estée Lauder
11.7. Natura
11.8. Beiersdorf AG
11.9. L'OCCITANE INTERNATIONAL SA.
11.10. Lion Corporation
11.11. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
13.1. Qualitative Research
13.1.1. Primary & Secondary Research
13.2. Quantitative Research
13.3. Market Breakdown & Data Triangulation
13.3.1. Secondary Research
13.3.2. Primary Research
13.4. Breakdown of Primary Research Respondents, By Region
13.5. Assumptions & Limitations
*Financial information of case of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 India Bath and Shower Products Segmentation
Figure 2 India Bath and Shower Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Figure 5 India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029
Figure 6 India Bath and Shower Products Market Share, By Form, By Value, 2019–2029
Figure 7 India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029
Figure 8 India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029
Figure 9 India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 10 India Bath and Shower Products Market Share, By Region, By Value, 2019–2029
Figure 11 North India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Figure 12 North India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029
Figure 13 North India Bath and Shower Products Market Share, By Form, By Value, 2019–2029
Figure 14 North India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029
Figure 15 North India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029
Figure 16 North India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 17 South India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Figure 18 South India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029
Figure 19 South India Bath and Shower Products Market Share, By Form, By Value, 2019–2029
Figure 20 South India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029
Figure 21 South India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029
Figure 22 South India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 23 East India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Figure 24 East India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029
Figure 25 East India Bath and Shower Products Market Share, By Form, By Value, 2019–2029
Figure 26 East India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029
Figure 27 East India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029
Figure 28 East India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 29 West India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Figure 30 West India Bath and Shower Products Market Share, By Product Type, By Value, 2019–2029
Figure 31 West India Bath and Shower Products Market Share, By Form, By Value, 2019–2029
Figure 32 West India Bath and Shower Products Market Share, By Price Point, By Value, 2019–2029
Figure 33 West India Bath and Shower Products Market Share, By Mode, By Value, 2019–2029
Figure 34 West India Bath and Shower Products Market Share, By Distribution Channel, By Value, 2019–2029
List of Tables
Table 1 India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Table 2 India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029
Table 3 India Bath and Shower Products Market Size, By Form, By Value, 2019–2029
Table 4 India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029
Table 5 India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029
Table 6 India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 7 India Bath and Shower Products Market Size, By Region, By Value, 2019–2029
Table 8 North India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Table 9 North India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029
Table 10 North India Bath and Shower Products Market Size, By Form, By Value, 2019–2029
Table 11 North India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029
Table 12 North India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029
Table 13 North India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 14 South India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Table 15 South India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029
Table 16 South India Bath and Shower Products Market Size, By Form, By Value, 2019–2029
Table 17 South India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029
Table 18 South India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029
Table 19 South India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 20 East India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Table 21 East India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029
Table 22 East India Bath and Shower Products Market Size, By Form, By Value, 2019–2029
Table 23 East India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029
Table 24 East India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029
Table 25 East India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 26 West India Bath and Shower Products Market Size, By Value (USD Million), 2019–2029
Table 27 West India Bath and Shower Products Market Size, By Product Type, By Value, 2019–2029
Table 28 West India Bath and Shower Products Market Size, By Form, By Value, 2019–2029
Table 29 West India Bath and Shower Products Market Size, By Price Point, By Value, 2019–2029
Table 30 West India Bath and Shower Products Market Size, By Mode, By Value, 2019–2029
Table 31 West India Bath and Shower Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 32 Jahwa Company Overview
Table 33 Jahwa Financial Overview
Table 34 REVLON, INC. Company Overview
Table 35 REVLON, INC. Financial Overview
Table 36 CHANEL Company Overview
Table 37 CHANEL Financial Overview
Table 38 LUSH LTD Company Overview
Table 39 LUSH LTD Financial Overview
Table 40 AVON PRODUCTS Company Overview
Table 41 AVON PRODUCTS Financial Overview
Table 42 Estée Lauder Company Overview
Table 43 Estée Lauder Financial Overview
Table 44 Natura. Company Overview
Table 45 Natura. Financial Overview
Table 46 Beiersdorf AG Company Overview
Table 47 Beiersdorf AG Financial Overview
Table 48 L'OCCITANE INTERNATIONAL SA. Company Overview
Table 49 L'OCCITANE INTERNATIONAL SA. Financial Overview
Table 50 Lion Corporation. Company Overview
Table 51 Lion Corporation. Financial Overview

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