Singapore Ready-to-Eat Food Market

Singapore Ready-to-Eat Food Market - By Product Type (Instant Breakfast/Cereals, Instant Soups & Snacks, Ready Meals, Baked Goods, Meat Products); By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Food Specialty Stores, Departmental Stores, Online Retailers, Other Distribution Channels), Trend Analysis, Competitive Landscape & Forecast, 2019–2029


Singapore Ready-to-Eat Food Market Size Set to Grow at Steady CAGR of 3.05% During 2023–2029

Singapore ready-to-eat food market is growing due to an increasing demand for convenient and time-saving food options among busy urban consumers. Ready-to-eat meals, snacks, and beverages catering to the need for quick and hassle-free consumption, contributing to the market's expansion.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects Singapore ready-to-eat food market size to grow at a CAGR of 3.05% during the forecast period between 2023 and 2029. Growing demand for healthy and convenient food options, as well as an increase in the availability of ready-to-eat meals that are low in calories and cater to specific dietary preferences such as vegan, gluten-free, and organic, are major factors driving the growth of Singapore ready-to-eat food market. Also, international cuisines have grown in popularity, with a particular emphasis on Asian flavors and street food-inspired meals. Further, there has been an increase in the usage of novel packaging solutions, such as sustainable and eco-friendly materials, in the market. There has been a significant shift towards online platforms and food delivery services, giving consumers better accessibility and convenience when purchasing ready-to-eat meals.

Singapore Ready-to-Eat Food Market – Overview


Singapore Ready-to-eat food market is a thriving segment in the food industry. It refers to a range of pre-packaged, fully cooked, and conveniently consumable food products that cater to the fast-paced lifestyle of Singaporeans. This market offers a diverse selection of Ready-to-Eat options, including meals, snacks, and desserts, available through various channels such as supermarkets, convenience stores, and online platforms. The market is driven by factors like busy lifestyles, increasing urbanization, and the demand for quick and convenient meal solutions. With a focus on quality, taste, and innovation, the Singapore ready-to-eat food market continues to experience steady growth and presents opportunities for both local and international food brands.

Impact of COVID-19 on Singapore Ready-to-Eat Food Market

The COVID-19 pandemic significantly impacted the Singapore ready-to-eat food market. With the implementation of social distancing measures and work-from-home policies, there has been a shift in consumer behavior and dining preferences. As people are spending more time at home, there has been an increased demand for convenient and Ready-to-Eat meals. This has led to a surge in online food delivery services and the adoption of contactless delivery options. However, the closure of dine-in establishments and reduced foot traffic in commercial areas have negatively affected the sales of Ready-to-eat food vendors. To adapt to the changing landscape, businesses have been innovating by introducing new product offerings and enhancing their online presence to cater to evolving consumer needs.

Singapore Ready-to-Eat Food Market – By Distribution Channel

On the basis of distribution channel, Singapore ready-to-eat food market is divided into Hypermarkets/Supermarkets, Convenience Stores, Food Specialty Stores, Departmental Stores, Online Retailers, and Other Distribution Channels segments. Among the various segments in the Singapore ready-to-eat food market, the largest segment is the Hypermarkets/Supermarkets category. Hypermarkets and supermarkets are major retail outlets that cater to a wide range of consumer needs, including ready-to-eat food items. These establishments offer a diverse selection of food products and enjoy high customer footfall due to their convenience and accessibility. With their extensive product offerings, attractive pricing, and established distribution networks, hypermarkets and supermarkets have emerged as the dominant distribution channel for ready-to-eat food in Singapore. The availability of a wide range of options and the convenience of one-stop shopping contributes to the popularity and success of this segment in the market.

Competitive Landscape

Singapore ready-to-eat food market is fiercely competitive. Major companies in the market include PepsiCo Inc., Nestle, Kellogg Co., General Mills Inc., Prima Taste, Pondok Abang, Food Box, Health Food Matters, Select Group Pte Ltd, and McCain Foods. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Singapore Ready-to-eat food market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Singapore Ready-to-Eat Food Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Singapore Ready-to-Eat Food Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Singapore Ready to Eat Food Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Demand Surge for Convenient and Healthy Food
3.2.1.2. Increasing Number of Working Professionals
3.2.1.3. Growing Tourism Industry
3.2.2. Restraints
3.2.2.1. Competition from Traditional Food Outlets
3.2.2.2. Perceptions of Freshness and Quality
3.2.3. Opportunities
3.2.3.1. Rising Demand for Ethnic and International Cuisines
3.2.3.2. Product Innovation and Differentiation
3.2.3.3. Healthier and Organic Ready-to-Eat Options
3.2.4. Challenges
3.2.4.1. Food Safety and Hygiene Regulations
3.2.4.2. Short Shelf Life and Preservation Techniques
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
3.6. Price Point Analysis: Global Automotive Memory, 2019–2022
4. Singapore Ready to Eat Food Market Overview
4.1. Market Size & Forecast by Value, 2019–2029
4.1.1. By Value (USD Billion)
4.2. Market Share & Forecast
4.2.1. By Product Type
4.2.1.1. Instant Breakfast/Cereals
4.2.1.2. Instant Soups and Snacks
4.2.1.3. Ready Meals
4.2.1.4. Baked Goods
4.2.1.5. Meat Products
4.2.1.6. Other Product Types
4.2.2. By Distribution Channel
4.2.2.1. Hypermarkets/Supermarkets
4.2.2.2. Convenience Stores
4.2.2.3. Food Specialty Stores
4.2.2.4. Departmental Stores
4.2.2.5. Online Retailers
4.2.2.6. Other Distribution Channels
5. Competitive Landscape
5.1. List of Key Players and Their Offerings
5.2. Singapore Ready to Eat Food Company Market Share Analysis, 2022
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Covid-19 on Singapore Ready to Eat Food Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook and SWOT Analysis)
7.1. PepsiCo Inc.
7.2. Nestle
7.3. Kellogg Co.
7.4. General Mills Inc.
7.5. Prima Taste
7.6. Pondok Abang
7.7. Food Box
7.8. Health Food Matters
7.9. Select Group Pte Ltd
7.10. McCain Foods
7.11. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents, By Region
9.5. Assumption & Limitation
*Financial information of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List of Figure
Figure 1 Singapore Ready to Eat Food Market Segmentation
Figure 2 Singapore Ready to Eat Food Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 Singapore Ready to Eat Food Market Size, By Value (USD Billion), 2019–2029
Figure 5 Singapore Ready to Eat Food Market Share, By Product Type, By Value, 2019–2029
Figure 6 Singapore Ready to Eat Food Market Share, By Distribution Channel, By Value, 2019–2029
List of Tables
Table 1 Singapore Ready to Eat Food Market Size, By Product Type, By Value, 2019–2029
Table 2 Singapore Ready to Eat Food Market Size, By Distribution Channel, By Value, 2019–2029
Table 3 PepsiCo Inc. Company Overview
Table 4 PepsiCo Inc. Financial Overview
Table 5 Nestle Company Overview
Table 6 Nestle Financial Overview
Table 7 Kellogg Co. Company Overview
Table 8 Kellogg Co. Financial Overview
Table 9 General Mills Inc. Company Overview
Table 10 General Mills Inc. Financial Overview
Table 11 Prima Taste Company Overview
Table 12 Prima Taste Financial Overview
Table 13 Pondok Abang Company Overview
Table 14 Pondok Abang Financial Overview
Table 15 Food Box Company Overview
Table 16 Food Box Financial Overview
Table 17 Health Food Matters Company Overview
Table 18 Health Food Matters Financial Overview
Table 19 Select Group Pte Ltd Company Overview
Table 20 Select Group Pte Ltd Financial Overview
Table 21 McCain Foods Company Overview
Table 22 McCain Foods Financial Overview

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