Saudi Arabia Toys and Games Market, By Product Type (Games Puzzles, Video Games, Construction Toys, Dolls & Accessories, Infant Preschool Toys, Outdoor Sports Toys, Others (Scooters & Ride-Ons, Baby Toys)); By Age Group (0–3 Years, 3–5 Years, 5–12 Years, 12–15 Years, and Above 15 Years); By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Departmental Stores, Toy Stores, Gift Shops, and Online Channel), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
Saudi Arabia Toys and Games Market Size Booming at Significant CAGR of 11.28% to Surpass USD 1.1 Billion by 2030
Saudi Arabia Toys and Games Market is flourishing because of the growing younger population and thriving e-commerce sector.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Saudi Arabia Toys and Games Market size at USD 629.92 million in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Saudi Arabia Toys and Games Market size to expand at a CAGR of 11.28% reaching a value of USD 1,103.55 million by 2030. Growing awareness about the advantages of classic games for kids' cognitive development is a major driver of growth in the Saudi Arabian Toys and Games Market. The Kingdom's high spending power and the rising popularity of e-commerce marketplaces like Amazon.com are also expected to further boost the growth of Saudi Arabia Toys and Games Market during the period in analysis.
Opportunity: Growing popularity of e-commerce platforms
Saudi Arabia is witnessing substantial growth in in its e-commerce sector, with an increasing number of consumer goods platforms, including Amazon.com, Noon.com, Salla.sa, and aliexpress.com. Online shopping is gaining significant popularity among consumers in the Kingdom owing to the convenience it offers. These platforms allow customers to compare a wide range of products and their prices and offer discounts, rewards, and cash back under their customer retention programs. Furthermore, high per capita income and a growing female workforce are anticipated to drive the e-commerce sector, proliferating the growth of the Saudi Arabia Toys and Games Market.
Saudi Arabia Toys and Games Market
Segmental Coverage
Saudi Arabia Toys and Games Market – By Age Group
Based on age group, the Saudi Arabia Toys and Games Market is segmented into 0–3 years, 3–5 years, 5–12 years, 12–15 years, and above 15 years. The above 15-year segment accounts for the highest market share. However, the 5–12 years age group is anticipated to witness growth at a high CAGR over the forecast period. Children of this age group have better motor skills compared to their younger counterparts; therefore, this age group has a higher demand for toys and games for outdoor activities. Moreover, the rising popularity of recreational activities in the above 15 years age groups is anticipated to drive the demand for toys and games over the forecast period.
Competitive Landscape
Major players operating in the Saudi Arabia Toys and Games Market include Toy Triangle, Toys R Us, Simba Toys, ToysBrand, Toy Town, Clementoni, Melissa & Doug., Lego, Wasit Saudi Corp., and Guangdong Family of Childhood Industrial Co., Ltd. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and the Saudi Arabia Toys and Games Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Saudi Arabia Toys and Games Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
- 1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
- 2. executive summary
- 3. Saudi Arabia Toys and Games Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Young population
- 3.2.1.2. E-commerce growth
- 3.2.2. Restraints
- 3.2.2.1. Competition from digital entertainment
- 3.2.2.2. Cultural and religious sensitivities
- 3.2.3. Opportunities
- 3.2.3.1. Rising disposable income
- 3.2.3.2. Educational and STEM toys
- 3.2.3.3. Innovation in product development
- 3.2.4. Challenges
- 3.2.4.1. Online retail competition
- 3.2.4.2. Competition from international brands
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter’s Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
- 4. Saudi Arabia Toys and Games Market: Marketing Strategies
- 5. Saudi Arabia Toys and Games Market Overview
- 5.1. Market Size & Forecast, 2019–2030
- 5.1.1. By Value (USD Million)
- 5.2. Market Share and Forecast
- 5.2.1. By Product Type
- 5.2.1.1. Games Puzzles
- 5.2.1.2. Video Games
- 5.2.1.3. Construction Toys
- 5.2.1.4. Dolls & Accessories
- 5.2.1.5. Infant Preschool Toys
- 5.2.1.6. Outdoor Sports Toys
- 5.2.1.7. Others (Scooters & Ride-Ons, Baby Toys)
- 5.2.2. By Age Group
- 5.2.2.1. 0–3 Years
- 5.2.2.2. 3–5 Years
- 5.2.2.3. 5–12 Years
- 5.2.2.4. 12–15 Years
- 5.2.2.5. Above 15 Years
- 5.2.3. By Distribution Channel
- 5.2.3.1. Hypermarkets/Supermarkets
- 5.2.3.2. Specialty Stores
- 5.2.3.3. Departmental Stores
- 5.2.3.4. Toy Stores
- 5.2.3.5. Gift Shops
- 5.2.3.6. Online Channel
- 6. Competitive Landscape
- 6.1. List of Key Players and Their Offerings
- 6.2. Saudi Arabia Toys and Games Market Share Analysis, 2023
- 6.3. Competitive Benchmarking, By Operating Parameters
- 6.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- 7. Impact of Geopolitical Tension on Saudi Arabia Toys and Games Market
- 8. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- 8.1. Toy Triangle
- 8.2. Toys R Us
- 8.3. Simba Toys
- 8.4. ToysBrand
- 8.5. Toy Town
- 8.6. Clementoni
- 8.7. Melissa & Doug.
- 8.8. Lego
- 8.9. Wasit Saudi Corp.
- 8.10. Guangdong Family of Childhood Industrial Co., Ltd
- 8.11. Other Prominent Players
- 9. Key Strategic Recommendations
- 10. Research Methodology
- 10.1. Qualitative Research
- 10.1.1. Primary & Secondary Research
- 10.2. Quantitative Research
- 10.3. Market Breakdown & Data Triangulation
- 10.3.1. Secondary Research
- 10.3.2. Primary Research
- 10.4. Breakdown of Primary Research Respondents, By End-user
- 10.5. Assumptions & Limitations
- *Financial information of non-listed companies can be provided as per availability.
- **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
- List of Figures
- Figure 1 Saudi Arabia Toys and Games Segmentation
- Figure 2 Saudi Arabia Toys and Games Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2023
- Figure 4 Saudi Arabia Toys and Games Market Size, By Value (USD Million), 2019–2030
- Figure 5 Saudi Arabia Toys and Games Market Share, By Product Type, By Value, 2019–2030
- Figure 6 Saudi Arabia Toys and Games Market Share, By Age Group, By Value, 2019–2030
- Figure 7 Saudi Arabia Toys and Games Market Share, By Distribution Channel, By Value, 2019–2030
- List of Tables
- Table 1 Saudi Arabia Toys and Games Market Size, By Value (USD Million), 2019–2030
- Table 2 Saudi Arabia Toys and Games Market Share, By Product Type, By Value, 2019–2030
- Table 3 Saudi Arabia Toys and Games Market Share, By Age Group, By Value, 2019–2030
- Table 4 Saudi Arabia Toys and Games Market Share, By Distribution Channel, By Value, 2019–2030
- Table 5 Toy Triangle Company Overview
- Table 6 Toy Triangle Financial Overview
- Table 7 Toys R Us Company Overview
- Table 8 Toys R Us Financial Overview
- Table 9 Simba Toys Company Overview
- Table 10 Simba Toys Financial Overview
- Table 11 ToysBrand Company Overview
- Table 12 ToysBrand Financial Overview
- Table 13 Toy Town Company Overview
- Table 14 Toy Town Financial Overview
- Table 15 Clementoni Company Overview
- Table 16 Clementoni Financial Overview
- Table 17 Melissa & Doug. Company Overview
- Table 18 Melissa & Doug. Financial Overview
- Table 19 Lego Company Overview
- Table 20 Lego Financial Overview
- Table 21 Wasit Saudi Corp. Company Overview
- Table 22 Wasit Saudi Corp. Financial Overview
- Table 23 Guangdong Family of Childhood Industrial Co., Ltd Company Overview
- Table 24 Guangdong Family of Childhood Industrial Co., Ltd Financial Overview
Research Assistance
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