Saudi Arabia Home Appliances Market, By Type (Major Appliances, Small Appliances); By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, Others (including Convenience Stores)), Trend Analysis, Competitive Landscape & Forecast, 20

Saudi Arabia Home Appliances Market, By Type (Major Appliances, Small Appliances); By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, Others (including Convenience Stores)), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


Saudi Arabia Home Appliances Market Size Grows at Steady CAGR of 4.63% to Touch USD 5 Billion by 2030
Saudi Arabia Home Appliances Market is flourishing because of the rapid urbanization and increasing disposable income and growing launches of smart home appliances integrated with sensors, IoT, and other advanced features.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Saudi Arabia Home Appliances Market size at USD 2.84 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Saudi Arabia Home Appliances Market size to expand at a CAGR of 4.63% reaching a value of USD 4.88 billion by 2030. High consumer spending power and disposable income, together with the launch of home appliances that are connected with cutting-edge technologies like AI and IoT, are key growth drivers for the Saudi Arabia home appliances market.
By volume, BlueWeave estimated the Saudi Arabia Home Appliances Market size at 1.78 million units in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Saudi Arabia Home Appliances Market size to expand at a CAGR of 4.67% reaching the volume of 2.45 million units by 2030. The rise in the housing industry has led to customers spending more money on energy-efficient and environmentally friendly appliances that make household tasks more convenient. This trend is expected to fuel the growth of Saudi Arabia Home Appliances Market over the period in analysis.
Opportunity: Rising popularity of e-commerce platforms
With increasingly a greater number of online platforms for consumer goods, such as Amazon.com, Noon.com, Salla.sa, aliexpress.com, and others, Saudi Arabia is seeing significant expansion in the e-commerce industry. Due to the ease that internet shopping provides, it is becoming increasingly popular among customers in the Kingdom. Under their client retention programs, these platforms provide discounts, rewards, and cashback while enabling users to evaluate a wide selection of items and their pricing. In addition, a rising proportion of women in the workforce and high per capita income are expected to propel e-commerce, hence propelling the growth of the home appliances market in Saudi Arabia.
Saudi Arabia Home Appliances Market
Segmental Coverage
Saudi Arabia Home Appliances Market – By Type
Based on type, the Saudi Arabia Home Appliances Market is divided into major appliances and small appliances segments. The major appliances segment holds a larger share of the market by type. The major appliances segment is further divided into refrigeration equipment, cooking appliances, washing & drying equipment, heating & cooling appliances, and others. The small appliances segment is further segmented into coffee, food processors, humidifiers, microwaves, ovens, and others. Many major appliances, such as refrigerators, washing machines, and televisions, are considered basic amenities. The increasing disposable income and launches of connected appliances are driving the growth of the major appliances segment in the Saudi Arabia Home Appliances Market.
Competitive Landscape
Major players operating in the Saudi Arabia Home Appliances Market include Bosch, Electrolux AB, Midea, Godrej Group, Gorenje Group, Haier, LG Electronics, Panasonic Corporation, Whirlpool, Philips, Hitachi, and Alessa Group. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and the Saudi Arabia Home Appliances Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Saudi Arabia Home Appliances Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Home Appliances Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Urbanization and Disposable Income
3.2.1.2. Government Initiatives
3.2.1.3. Focus on Convenience and Energy Efficiency
3.2.1.4. Growing E-Commerce Market
3.2.2. Restraints
3.2.2.1. Limited Domestic Manufacturing
3.2.2.2. Competition from International Brands
3.2.2.3. Fluctuations in Oil Prices
3.2.3. Opportunities
3.2.3.1. Investments in Domestic Manufacturing
3.2.3.2. Developing Innovative Products
3.2.3.3. Increasing Demand for Premium Home Appliances
3.2.4. Challenges
3.2.4.1. Logistics Challenges
3.2.4.2. Competition from the Used Appliance
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Saudi Arabia Home Appliances Market: Marketing Strategies
5. Saudi Arabia Home Appliances Market Overview
5.1. Market Size & Forecast, 2019–2030
5.1.1. By Value (USD Billion)
5.1.2. By Volume (Million Units)
5.2. Market Share & Forecast
5.2.1. By Type
5.2.1.1. Major Appliances
5.2.1.1.1. Refrigeration Equipment
5.2.1.1.2. Cooking Appliances
5.2.1.1.3. Washing and Drying Equipment
5.2.1.1.4. Heating and Cooling Appliances
5.2.1.1.5. Others
5.2.1.2. Small Appliances
5.2.1.2.1. Coffee Makers
5.2.1.2.2. Food Processors
5.2.1.2.3. Humidifiers
5.2.1.2.4. Microwave and Ovens
5.2.1.2.5. Others
5.2.2. By Distribution Channel
5.2.2.1. Supermarkets & Hypermarkets
5.2.2.2. Specialty Stores
5.2.2.3. Online
5.2.2.4. Others (Including Convenience Stores)
6. Competitive Landscape
6.1. List of Key Players and Their Offerings
6.2. Saudi Arabia Home Appliances Company Market Share Analysis, 2023
6.3. Competitive Benchmarking, By Operating Parameters
6.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
7. Impact of Escalating Geopolitical Tensions in Saudi Arabia Home Appliances Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
8.1. Bosch
8.2. Electrolux AB
8.3. Midea
8.4. Godrej Group
8.5. Gorenje Group
8.6. Haier
8.7. LG Electronics
8.8. Panasonic Corporation
8.9. Whirlpool
8.10. Philips
8.11. Hitachi
8.12. Alessa Group
8.13. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
10.1. Qualitative Research
10.1.1. Primary & Secondary Research
10.2. Quantitative Research
10.3. Market Breakdown & Data Triangulation
10.3.1. Secondary Research
10.3.2. Primary Research
10.4. Breakdown of Primary Research Respondents, By Region
10.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 Saudi Arabia Home Appliances Segmentation
Figure 2 Saudi Arabia Home Appliances Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 Saudi Arabia Home Appliances Market, By Value (USD Billion), 2019–2030
Figure 5 Saudi Arabia Home Appliances Market, By Volume (Million Units), 2019–2030
Figure 6 Saudi Arabia Home Appliances Market Share, By Type, By Value (USD Billion), 2019–2030
Figure 7 Saudi Arabia Home Appliances Market Share, By Type, By Volume (Million Units), 2019–2030
Figure 8 Saudi Arabia Home Appliances Market Share, By Distribution Channel, By Value (USD Billion) 2019–2030
Figure 9 Saudi Arabia Home Appliances Market Share, By Distribution Channel, By Volume (Million Units), 2019–2030
List of Tables
Table 1 Saudi Arabia Home Appliances Market, By Value (USD Billion), 2019–2030
Table 2 Saudi Arabia Home Appliances Market, By Volume (Million Units), 2019–2030
Table 3 Saudi Arabia Home Appliances Market Share, By Type, By Value (USD Billion) 2019–2030
Table 4 Saudi Arabia Home Appliances Market Share, By Type, By Volume (Million Units), 2019–2030
Table 5 Saudi Arabia Home Appliances Market Share, By Distribution Channel, By Value (USD Billion) 2019–2030
Table 6 Saudi Arabia Home Appliances Market Share, By Distribution Channel, By Volume (Million Units), 2019–2030
Table 6 Bosch Company Overview
Table 7 Bosch Financial Overview
Table 8 Electrolux AB Company Overview
Table 9 Electrolux AB Financial Overview
Table 10 Midea Company Overview
Table 11 Midea Financial Overview
Table 12 Godrej Group Company Overview
Table 13 Godrej Group Financial Overview
Table 14 Gorenje Group Company Overview
Table 15 Gorenje Group Financial Overview
Table 16 Haier Company Overview
Table 17 Haier Financial Overview
Table 18 LG Electronics Company Overview
Table 19 LG Electronics Financial Overview
Table 20 Panasonic Corporation Company Overview
Table 21 Panasonic Corporation Financial Overview
Table 22 Whirlpool Company Overview
Table 23 Whirlpool Financial Overview
Table 24 Philips Company Overview
Table 25 Philips Financial Overview
Table 26 Hitachi Company Overview
Table 27 Hitachi Financial Overview
Table 28 Alessa Group Company Overview
Table 29 Alessa Group Financial Overview

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