Saudi Arabia Baby Care Products Market, By Product Type (Baby Skincare Products, Baby Haircare Products, Baby Bath Products, Baby Toiletries, Baby Food & Beverages); By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Channels, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
Saudi Arabia Baby Care Products Market Size Set to Touch USD 4.82 Billion by 2029
Saudi Arabia baby care products market is gaining traction because of the growing population and birth rates in the kingdom, the increasing adoption of Western trends, and a preference for branded baby care products.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Saudi Arabia baby care products market size at USD 3.46 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Saudi Arabia baby care products market size to grow at a CAGR of 5.68% reaching a value of USD 4.82 billion by 2029. Growing public awareness about infant hygiene and rising consumer spending power are the two key growth factors for the Saudi Arabia baby care products market. The baby care products market is also significantly influenced by the availability and launch of a wide range of products, including those based on different sizes and ages.
Saudi Arabia Baby Care Products Market – Overview
The word "baby product" is used as an umbrella term to refer to anything used to care for babies. Baby care products are designed to be relaxing and non-irritating or employ components that offer these qualities. Oils, creams, lotions, powders, shampoos, soap, and other items for babies are among the baby care products. The primary goals of these items are to keep the newborn clean and comfortable. Parents and caregivers of newborns between the ages of 0 and 4 years are the target market for the baby care sector.
Saudi Arabia Baby Care Products Market
Segmental Information
Saudi Arabia Baby Care Products Market – By Distribution Channel
Based on distribution channels, the Saudi Arabia baby care products market is segmented into specialty stores, supermarkets/hypermarkets, online channels, and others. Supermarkets/hypermarkets dominate the Saudi Arabia baby care products market. Consumers have access to a wide range of high-quality products from different brands at lower prices. However, online channels are projected to register the highest growth rate during the forecast period. The growth of this segment is mainly attributed to the COVID-19 pandemic, which boosted internet penetration and the popularity of online stores including Amazon SA, Noon, and B FOR BABY KSA.
Impact of COVID-19 on Saudi Arabia Baby Care Products Market
The unprecedented COVID-19 pandemic initially halted the growth of Saudi Arabia baby care products market. Although the demand for baby care products spiked during the lockdown period due to panic buying among consumers, the disruptions in the supply chain hampered the market growth and caused huge losses to the industry players. However, the market witnessed a notable shift towards online channels for the purchase of baby care products. The brands were also able to track market demand and supply the products accordingly, which significantly proliferated market growth.
Competitive Landscape
Major players operating in the Saudi Arabia baby care products market include Johnson & Johnson, Procter & Gamble, Nestlé S.A., Kimberly-Clark Corporation, Unilever, Beiersdorf AG, Chicco, Babyshop, Danone S.A., and Nuby. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and the Saudi Arabia Baby Care Products Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Saudi Arabia Baby Care Products Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
- 1. Research Framework
- 1. Research Objective
- 2. Product Overview
- 3. Market Segmentation
- 2. Executive Summary
- 3. Saudi Arabia Baby Care Products Market Insights
- 1. Industry Value Chain Analysis
- 2. DROC Analysis
- 1. Drivers
- 1. Rising Population and Increasing Birth Rates in Saudi Arabia.
- 2. Adoption of Western Trends and a Preference for Branded Baby Care Products
- 2. Restraints
- 1. Economic Fluctuations and Uncertainty Affecting Consumer Spending
- 2. High Prices of Premium Baby Care Products Impacting Affordability
- 3. Opportunities
- 1. Introduction of Innovative and Eco-Friendly Baby Care Products.
- 2. Rising Demand for Organic and Natural Baby Care Products.
- 4. Challenges
- 1. Strict Regulations and Standards For Baby Care Product Imports And Sales.
- 2. Counterfeit and Low-Quality Products Impacting Consumer Trust.
- 3. Technology Advancements/Recent Developments
- 4. Regulatory Framework
- 5. Porter’s Five Forces Analysis
- 1. Bargaining Power of Suppliers
- 2. Bargaining Power of Buyers
- 3. Threat of New Entrants
- 4. Threat of Substitutes
- 5. Intensity of Rivalry
- 4. Saudi Arabia Baby Care Products Market Overview
- 1. Market Size & Forecast, 2019–2029
- 1. By Value (USD Billion)
- 2. Market Share & Forecast
- 1. By Product Type
- 1. Baby Skincare products
- 2. Baby Haircare products
- 3. Baby Bath Products
- 4. Baby Toiletries
- 5. Baby Food & Beverages
- 2. By Distribution Channel
- 1. Specialty Stores
- 2. Supermarkets/Hypermarkets
- 3. Online Channels
- 4. Others
- 5. Competitive Landscape
- 1. List of Key Players and Their Offerings
- 2. South Africa Insurance Company Market Share Analysis, 2022
- 3. Competitive Benchmarking, By Operating Parameters
- 4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
- 6. Impact of Covid-19 on Saudi Arabia Baby Care Products Market
- 7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
- 1. Johnson & Johnson
- 2. Procter & Gamble
- 3. Nestlé S.A.
- 4. Kimberly-Clark Corporation
- 5. Unilever
- 6. Beiersdorf AG
- 7. Chicco
- 8. Babyshop
- 9. Danone S.A.
- 10. Nuby
- 11. Other Prominent Players
- 8. Key Strategic Recommendations
- 9. Research Methodology
- 1. Qualitative Research
- 1. Primary & Secondary Research
- 2. Quantitative Research
- 3. Market Breakdown & Data Triangulation
- 1. Secondary Research
- 2. Primary Research
- 4. Breakdown of Primary Research Respondents, By Region
- 5. Assumptions & Limitations
- *Financial information of case of non-listed companies can be provided as per availability.
- **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
- List of Figures
- Figure 1 Saudi Arabia Baby Care Products Segmentation
- Figure 2 Saudi Arabia Baby Care Products Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2022
- Figure 4 Saudi Arabia Baby Care Products Market Size, By Value (USD Billion), 2019–2029
- Figure 5 Saudi Arabia Baby Care Products Market Share, By Product Type, By Value, 2019–2029
- Figure 6 Saudi Arabia Baby Care Products Market Share, By Distribution Channel, By Value, 2019–2029
- List of Tables
- Table 1 Saudi Arabia Baby Care Products Market Size, By Value (USD Billion), 2019–2029
- Table 2 Saudi Arabia Baby Care Products Market Share, By Product Type, By Value, 2019–2029
- Table 3 Saudi Arabia Baby Care Products Market Share, By Distribution Channel, By Value, 2019–2029
- Table 4 Johnson & Johnson Company Overview
- Table 5 Johnson & Johnson Financial Overview
- Table 6 Procter & Gamble Company Overview
- Table 7 Procter & Gamble Financial Overview
- Table 8 Nestlé S.A. Company Overview
- Table 9 Nestlé S.A. Financial Overview
- Table 10 Kimberly-Clark Corporation Company Overview
- Table 11 Kimberly-Clark Corporation Financial Overview
- Table 12 Unilever Company Overview
- Table 13 Unilever Financial Overview
- Table 14 Beiersdorf AG Company Overview
- Table 15 Beiersdorf AG Financial Overview
- Table 16 Chicco Company Overview
- Table 17 Chicco Financial Overview
- Table 18 Babyshop Company Overview
- Table 19 Babyshop Financial Overview
- Table 20 Danone S.A. Company Overview
- Table 21 Danone S.A. Financial Overview
- Table 22 Nuby Company Overview
- Table 23 Nuby Financial Overview
- Table 24 Other Prominent Players Company Overview
- Table 25 Other Prominent Players Financial Overview
Research Assistance
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