Sanitary Ware and Bathroom Accessories Market

Sanitary Ware and Bathroom Accessories Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019–2029, Segmented By Product Type (Toilet Sink/Water Closet, Wash Basin, Pedestal & Cistern); By Bathroom Accessories Type (Towel Rack/Ring, Hook, Paper Holder, Grab Bars, Others); By Material (Ceramic, Pressed Metal, Acrylic Plastics & Perspex, Others); By Application (Kitchen, Bathroom); By End User (Residential, Commercial); By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)


Global Sanitary Ware and Bathroom Accessories Market Size Booming at CAGR of 11.21% During 2023–2029

Global sanitary ware and bathroom accessories market is gaining traction because of rapid urbanization, rapid construction industry, rising disposable incomes, and improving living standards.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects the global sanitary ware and bathroom accessories market size to grow at a steady CAGR of 11.21% during the forecast period between 2023 and 2029. A spurring demand for luxurious bath fittings that offer superior quality and aesthetics, driven by an increase in consumer disposable income and changing consumer tastes for premium bathrooms, are major driving factors for the global sanitary ware and bathroom accessories market. The market is also expected to develop throughout the projected period due to a thriving building sector and the rising construction of residential and commercial spaces.

Global Sanitary Ware and Bathroom Accessories Market – Overview


Sanitaryware products are ceramic objects used in bathrooms. Porcelain, a type of ceramic material, was traditionally used in the production of these goods. But nowadays, sanitary goods are produced from various materials, including metals, glass, plastics, and others. Examples of common bathroom accessories include towel bars, soap dispensers, toilet paper holders, shower caddies, and other items. These accessories enhance the bathroom's overall visual appeal in addition to aiding in its organization. It is simpler to remove or replace these fittings.

Global Sanitary Ware and Bathroom Accessories Market – By Material

Based on material, the global sanitary ware and bathroom accessories market is segmented into ceramic, pressed metal, acrylic plastics, perspex, and others. The ceramics segment accounts for the highest share of the market by material. Ceramic produces a smooth, non-porous surface that can be cleaned with sweeping, mopping, and scrubbing. It does not hang onto dirt, therefore, picking up the dirt and moving is much quicker. The robust surface is impact, chip, and crack resistant. Additionally, it can withstand extremely high and low temperatures, providing confidence that long-term usage of heat-related items and frequent temperature fluctuations will not degrade the product's quality.

Impact of COVID-19 on Global Sanitary Ware and Bathroom Accessories Market

The unprecedented COVID-19 pandemic halted the growth of the global sanitary ware and bathroom accessories market. The delay and postponement of construction activities, as a result of lockdown in several economies, directly impacted market demand for sanitary ware and bathroom accessories. The closure of brick-and-mortar stores also resulted in significant losses for industry players. Furthermore, the renovation activities of residential and commercial spaces were also temporarily halted due to restrictions on the supply chain and a decline in the disposable income of consumers. However, the brands quickly shifted their operations to e-commerce platforms, which are anticipated to present lucrative growth opportunities to the global Sanitary Ware and Bathroom Accessories market during the forecast period.

Competitive Landscape

Major players operating in the global sanitary ware and bathroom accessories market include Kohler, TOTO, LIXIL Group (INAX, Grohe, American Standard), Roca, MASCO (Hansgrohe, Delta), Moen, Hansa, HCG, Villeroy and Boch, Duravit, Oras Oy, Sanitec (Geberit), ARROW, JOMOO, and Huida Sanitary Ware. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and the Global Sanitary Ware And Bathroom Accessories Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Global Sanitary Ware And Bathroom Accessories Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Global Sanitary Ware and Bathroom Accessories Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Increasing Urbanization and The Growing Construction Industry
3.2.1.2. Rising Disposable Incomes and Improving Living Standards
3.2.1.3. Growing Awareness of Hygiene and Personal Well-Being
3.2.2. Restraints
3.2.2.1. High Initial Costs Associated with Premium Sanitary Ware and Bathroom Accessories
3.2.2.2. Limited Availability of Skilled Labour for Installation and Maintenance of Advanced Bathroom Fixtures
3.2.3. Opportunities
3.2.3.1. Rapid Urbanization in Emerging Economies
3.2.3.2. Increasing Consumer Focus on Bathroom Aesthetics and Luxury
3.2.4. Challenges
3.2.4.1. Changing Consumer Preferences and Evolving Design Trends
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Global Sanitary Ware and Bathroom Accessories Market Overview
4.1. Market Size & Forecast by Value, 2019–2029
4.1.1. By Value (USD Billion)
4.2. Market Share & Forecast
4.2.1. By Product Type
4.2.1.1. Toilet Sink/Water Closet
4.2.1.2. Wash Basin
4.2.1.3. Pedestal and Cistern
4.2.2. By Bathroom Accessories Type
4.2.2.1. Towel Rack/Ring
4.2.2.2. Hook
4.2.2.3. Paper Holder
4.2.2.4. Grab Bars
4.2.2.5. Others
4.2.3. By Material
4.2.3.1. Ceramic
4.2.3.2. Pressed Metal
4.2.3.3. Acrylic Plastics and Perspex
4.2.3.4. Others
4.2.4. By Application
4.2.4.1. Kitchen
4.2.4.2. Bathroom
4.2.5. By End Users
4.2.5.1. Residential
4.2.5.2. Commercial
4.2.6. By Region
4.2.6.1. North America
4.2.6.2. Europe
4.2.6.3. Asia Pacific (APAC)
4.2.6.4. Latin America (LATAM)
4.2.6.5. Middle East and Africa (MEA)
5. North America Sanitary Ware and Bathroom Accessories Market
5.1.1. Market Size & Forecast by Value, 2019–2029
5.1.2. By Value (USD Billion)
5.2. Market Share & Forecast
5.2.1. By Product Type
5.2.2. By Bathroom Accessories Type
5.2.3. By Material
5.2.4. By Application
5.2.5. By End Users
5.2.6. By Country
5.2.6.1. United States
5.2.6.1.1. By Product Type
5.2.6.1.2. By Bathroom Accessories Type
5.2.6.1.3. By Material
5.2.6.1.4. By Application
5.2.6.1.5. By End Users
5.2.6.2. Canada
5.2.6.2.1. By Product Type
5.2.6.2.2. By Bathroom Accessories Type
5.2.6.2.3. By Material
5.2.6.2.4. By Application
5.2.6.2.5. By End Users
6. Europe Sanitary Ware and Bathroom Accessories Market
6.1.1. Market Size & Forecast by Value, 2019–2029
6.1.2. By Value (USD Billion)
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Bathroom Accessories Type
6.2.3. By Material
6.2.4. By Application
6.2.5. By End Users
6.2.6. By Country
6.2.6.1. Germany
6.2.6.1.1. By Product Type
6.2.6.1.2. By Bathroom Accessories Type
6.2.6.1.3. By Material
6.2.6.1.4. By Application
6.2.6.1.5. By End Users
6.2.6.2. United Kingdom
6.2.6.2.1. By Product Type
6.2.6.2.2. By Bathroom Accessories Type
6.2.6.2.3. By Material
6.2.6.2.4. By Application
6.2.6.2.5. By End Users
6.2.6.3. Italy
6.2.6.3.1. By Product Type
6.2.6.3.2. By Bathroom Accessories Type
6.2.6.3.3. By Material
6.2.6.3.4. By Application
6.2.6.3.5. By End Users
6.2.6.4. France
6.2.6.4.1. By Product Type
6.2.6.4.2. By Bathroom Accessories Type
6.2.6.4.3. By Material
6.2.6.4.4. By Application
6.2.6.4.5. By End Users
6.2.6.5. Spain
6.2.6.5.1. By Product Type
6.2.6.5.2. By Bathroom Accessories Type
6.2.6.5.3. By Material
6.2.6.5.4. By Application
6.2.6.5.5. By End Users
6.2.6.6. Belgium
6.2.6.6.1. By Product Type
6.2.6.6.2. By Bathroom Accessories Type
6.2.6.6.3. By Material
6.2.6.6.4. By Application
6.2.6.6.5. By End Users
6.2.6.7. Russia
6.2.6.7.1. By Product Type
6.2.6.7.2. By Bathroom Accessories Type
6.2.6.7.3. By Material
6.2.6.7.4. By Application
6.2.6.7.5. By End Users
6.2.6.8. The Netherlands
6.2.6.8.1. By Product Type
6.2.6.8.2. By Bathroom Accessories Type
6.2.6.8.3. By Material
6.2.6.8.4. By Application
6.2.6.8.5. By End Users
6.2.6.9. Rest of Europe
6.2.6.9.1. By Product Type
6.2.6.9.2. By Bathroom Accessories Type
6.2.6.9.3. By Material
6.2.6.9.4. By Application
6.2.6.9.5. By End Users
6.2.6.9.6. By Event Type
7. Asia-Pacific Sanitary Ware and Bathroom Accessories Market
7.1. Market Size & Forecast by Value, 2019–2029
7.1.1. By Value (USD Billion)
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Bathroom Accessories Type
7.2.3. By Material
7.2.4. By Application
7.2.5. By End Users
7.2.6. By Country
7.2.6.1. China
7.2.6.1.1. By Product Type
7.2.6.1.2. By Bathroom Accessories Type
7.2.6.1.3. By Material
7.2.6.1.4. By Application
7.2.6.1.5. By End Users
7.2.6.2. India
7.2.6.2.1. By Product Type
7.2.6.2.2. By Bathroom Accessories Type
7.2.6.2.3. By Material
7.2.6.2.4. By Application
7.2.6.2.5. By End Users
7.2.6.3. Japan
7.2.6.3.1. By Product Type
7.2.6.3.2. By Bathroom Accessories Type
7.2.6.3.3. By Material
7.2.6.3.4. By Application
7.2.6.3.5. By End Users
7.2.6.4. South Korea
7.2.6.4.1. By Product Type
7.2.6.4.2. By Bathroom Accessories Type
7.2.6.4.3. By Material
7.2.6.4.4. By Application
7.2.6.4.5. By End Users
7.2.6.5. Australia & New Zealand
7.2.6.5.1. By Product Type
7.2.6.5.2. By Bathroom Accessories Type
7.2.6.5.3. By Material
7.2.6.5.4. By Application
7.2.6.5.5. By End Users
7.2.6.6. Indonesia
7.2.6.6.1. By Product Type
7.2.6.6.2. By Bathroom Accessories Type
7.2.6.6.3. By Material
7.2.6.6.4. By Application
7.2.6.6.5. By End Users
7.2.6.7. Malaysia
7.2.6.7.1. By Product Type
7.2.6.7.2. By Bathroom Accessories Type
7.2.6.7.3. By Material
7.2.6.7.4. By Application
7.2.6.7.5. By End Users
7.2.6.8. Singapore
7.2.6.8.1. By Product Type
7.2.6.8.2. By Bathroom Accessories Type
7.2.6.8.3. By Material
7.2.6.8.4. By Application
7.2.6.8.5. By End Users
7.2.6.9. Vietnam
7.2.6.9.1. By Product Type
7.2.6.9.2. By Bathroom Accessories Type
7.2.6.9.3. By Material
7.2.6.9.4. By Application
7.2.6.9.5. By End Users
7.2.6.10. Rest of APAC
7.2.6.10.1. By Product Type
7.2.6.10.2. By Bathroom Accessories Type
7.2.6.10.3. By Material
7.2.6.10.4. By Application
7.2.6.10.5. By End Users
8. Latin America Sanitary Ware and Bathroom Accessories Market
8.1. Market Size & Forecast by Value, 2019–2029
8.1.1. By Value (USD Billion)
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Bathroom Accessories Type
8.2.3. By Material
8.2.4. By Application
8.2.5. By End Users
8.2.6. By Country
8.2.6.1. Brazil
8.2.6.1.1. By Product Type
8.2.6.1.2. By Bathroom Accessories Type
8.2.6.1.3. By Material
8.2.6.1.4. By Application
8.2.6.1.5. By End Users
8.2.6.2. Argentina
8.2.6.2.1. By Product Type
8.2.6.2.2. By Bathroom Accessories Type
8.2.6.2.3. By Material
8.2.6.2.4. By Application
8.2.6.2.5. By End Users
8.2.6.3. Peru
8.2.6.3.1. By Product Type
8.2.6.3.2. By Bathroom Accessories Type
8.2.6.3.3. By Material
8.2.6.3.4. By Application
8.2.6.3.5. By End Users
8.2.6.4. Rest of LATAM
8.2.6.4.1. By Product Type
8.2.6.4.2. By Bathroom Accessories Type
8.2.6.4.3. By Material
8.2.6.4.4. By Application
8.2.6.4.5. By End Users
9. Middle East & Africa Sanitary Ware and Bathroom Accessories Market
9.1. Market Size & Forecast by Value, 2019–2029
9.1.1. By Value (USD Billion)
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Bathroom Accessories Type
9.2.3. By Material
9.2.4. By Application
9.2.5. By End Users
9.2.6. By Country
9.2.6.1. Saudi Arabia
9.2.6.1.1. By Product Type
9.2.6.1.2. By Bathroom Accessories Type
9.2.6.1.3. By Material
9.2.6.1.4. By Application
9.2.6.1.5. By End Users
9.2.6.2. UAE
9.2.6.2.1. By Product Type
9.2.6.2.2. By Bathroom Accessories Type
9.2.6.2.3. By Material
9.2.6.2.4. By Application
9.2.6.2.5. By End Users
9.2.6.3. Qatar
9.2.6.3.1. By Product Type
9.2.6.3.2. By Bathroom Accessories Type
9.2.6.3.3. By Material
9.2.6.3.4. By Application
9.2.6.3.5. By End Users
9.2.6.4. Kuwait
9.2.6.4.1. By Product Type
9.2.6.4.2. By Bathroom Accessories Type
9.2.6.4.3. By Material
9.2.6.4.4. By Application
9.2.6.4.5. By End Users
9.2.6.5. South Africa
9.2.6.5.1. By Product Type
9.2.6.5.2. By Bathroom Accessories Type
9.2.6.5.3. By Material
9.2.6.5.4. By Application
9.2.6.5.5. By End Users
9.2.6.6. Nigeria
9.2.6.6.1. By Product Type
9.2.6.6.2. By Bathroom Accessories Type
9.2.6.6.3. By Material
9.2.6.6.4. By Application
9.2.6.6.5. By End Users
9.2.6.7. Algeria
9.2.6.7.1. By Product Type
9.2.6.7.2. By Bathroom Accessories Type
9.2.6.7.3. By Material
9.2.6.7.4. By Application
9.2.6.7.5. By End Users
9.2.6.8. Rest of MEA
9.2.6.8.1. By Product Type
9.2.6.8.2. By Bathroom Accessories Type
9.2.6.8.3. By Material
9.2.6.8.4. By Application
9.2.6.8.5. By End Users
10. Competitive Landscape
10.1. List of Key Players and Their Offerings
10.2. Global Sanitary Ware and Bathroom Accessories Company Market Share Analysis, 2022
10.3. Competitive Benchmarking, By Operating Parameters
10.4. Key Strategic Development (Mergers, Acquisitions, Partnerships, and others)
11. Impact of Covid-19 on Global Sanitary Ware and Bathroom Accessories Market
12. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
12.1. Kohler
12.2. TOTO
12.3. LIXIL Group (INAX, Grohe, American Standard)
12.4. Roca
12.5. MASCO (Hansgrohe, Delta)
12.6. Moen
12.7. Hansa
12.8. HCG
12.9. Villeroy and Boch
12.10. Duravit
12.11. Oras Oy
12.12. Sanitec (Geberit)
12.13. ARROW
12.14. JOMOO
12.15. Huida Sanitary Ware
12.16. Other prominent players.
13. Key Strategic Recommendations
14. Research Methodology
14.1. Qualitative Research
14.1.1. Primary & Secondary Research
14.2. Quantitative Research
14.3. Market Breakdown & Data Triangulation
14.3.1. Secondary Research
14.3.2. Primary Research
14.4. Breakdown of Primary Research Respondents, By Region
14.5. Assumption & Limitation

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