Malaysia General Insurance Market

Malaysia General Insurance Market - By Product Type (Property Insurance, Motor Insurance, Liability Insurance, Marine, Aviation, and Transit Insurance, Personal Accident and Health Insurance, Miscellaneous Insurance); By Distribution Channel (Agency distribution, Direct sales, Bancassurance, Brokers, Digital Platforms), Trend Analysis, Competitive Landscape & Forecast, 2019–2029


Malaysia General Insurance Market Size Set to Reach USD 32 Billion by 2029

Malaysia general insurance market is flourishing due to increasing awareness and understanding of the importance of insurance coverage among individuals and businesses. This, coupled with rising disposable income and economic growth, has led to a higher demand for general insurance products and services.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Malaysia general insurance market size at USD 19.4 billion in 2022. During the forecast period between 2023 and 2029, Malaysia general insurance market size is to grow at a CAGR of 9% reaching a value of USD 32 billion by 2029. The focus on getting comprehensive insurance coverage is a key driver fueling the expansion of the Malaysian general insurance industry, notably in segments like auto and property insurance. Also, the surge in digitization has prompted the use of cutting-edge technology like chatbots and mobile applications to improve customer experience and expedite business processes. There has been a move towards customized and usage-based insurance plans that let customers pay premiums based on their unique risk profiles and consumption habits. Regulations have been changed to increase the industry's resilience and guarantee sustainable growth, such as the use of risk-based capital frameworks.

Malaysia General Insurance Market – Overview


General insurance, also known as non-life insurance, encompasses a wide range of insurance products designed to protect individuals, businesses, and assets from various risks. It provides coverage for events such as accidents, property damage, liability claims, theft, and natural disasters, among others. General insurance policies are typically short-term contracts that offer financial compensation or reimbursement for covered losses. Common types of general insurance include motor insurance, home insurance, travel insurance, health insurance, and business insurance. These policies are essential for safeguarding against unexpected events and mitigating financial risks, ensuring peace of mind and financial security for policyholders.

Impact of COVID-19 on Malaysia General Insurance Market

The COVID-19 pandemic significantly impacted Malaysia general insurance market. The outbreak resulted in a sharp decline in economic activity and disrupted various sectors, including insurance. With the implementation of lockdowns and movement restrictions, the demand for insurance products, such as motor and travel insurance, decreased significantly. Also, the pandemic introduced new risks and uncertainties, leading to a surge in claims related to health and business interruptions. Insurers faced challenges in underwriting risks and managing their portfolios amidst the uncertain environment. The market experienced a slowdown in premium growth, reduced profitability, and increased pressure on solvency ratios. Insurers had to adapt their operations and products to cater to changing customer needs and mitigate the impact of the pandemic on their businesses.

Malaysia General Insurance Market – By Distribution Channel

Based on distribution channel, Malaysia general insurance market is divided into Agency Distribution, Direct sales, Bancassurance, Brokers, and Digital Platforms segments. Agency distribution is the largest segment. Agency distribution refers to the traditional method of selling insurance policies through independent agents or agencies. These agents act as intermediaries between insurance companies and customers, providing personalized advice and assistance in selecting insurance coverage. Agency distribution has been a prominent and well-established channel in Malaysia, accounting for a significant portion of insurance sales. However, it is worth noting that with the emergence of digital platforms and the increasing use of technology, the landscape of the insurance market is evolving, and other segments such as Direct sales, Bancassurance, Brokers, and Digital Platforms are also gaining traction.

Competitive Landscape

Malaysia general insurance market is fiercely competitive. Major companies in the market include Allianz General Insurance Company (Malaysia) Berhad, AmGeneral Insurance Berhad, MSIG Insurance (Malaysia) Berhad, Lonpac Insurance Berhad, Etiqa General Insurance Berhad, Axa Affin General Insurance Berhad, Tokio Marine Insurance (Malaysia) Berhad, Zurich General Insurance Malaysia Berhad, Berjaya Sompo Insurance Berhad, and MPI Generali Insurans Berhad. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Malaysia General Insurance Market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Malaysia General Insurance Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Malaysia General Insurance Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Malaysia General Insurance Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Growing awareness and understanding of insurance products among consumers
3.2.1.2. Increasing risk consciousness and the need for protection against unforeseen events
3.2.2. Restraints
3.2.2.1. Price sensitivity and price competition in the insurance market
3.2.2.2. Regulatory constraints and compliance requirements
3.2.3. Opportunity
3.2.3.1. Rising adoption of digital channels and insurance solutions
3.2.4. Challenges
3.2.4.1. Intense competition among insurers in the market
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Malaysia General Insurance Market Overview
4.1. Market Size & Forecast (TAM) by Value, 2019–2029
4.1.1. By Value (USD Million)
4.2. Market Share & Forecast
4.2.1. By Product Type
4.2.1.1. Property Insurance
4.2.1.2. Motor Insurance
4.2.1.3. Liability Insurance
4.2.1.4. Marine, Aviation, and Transit Insurance
4.2.1.5. Personal Accident and Health Insurance
4.2.1.6. Miscellaneous Insurance
4.2.2. By Distribution Channel
4.2.2.1. Agency distribution
4.2.2.2. Direct sales
4.2.2.3. Bancassurance
4.2.2.4. Brokers
4.2.2.5. Digital Platforms
5. Competitive Landscape
5.1. List of Key Players and Their Offerings
5.2. Malaysia General Insurance Company Market Share Analysis, 2022
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Development (Mergers, Acquisitions, Partnerships, and others)
6. Impact of Covid-19 on Malaysia General Insurance Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)
7.1. Allianz General Insurance Company (Malaysia) Berhad
7.2. AmGeneral Insurance Berhad
7.3. MSIG Insurance (Malaysia) Berhad
7.4. Lonpac Insurance Berhad
7.5. Etiqa General Insurance Berhad
7.6. Axa Affin General Insurance Berhad
7.7. Tokio Marine Insurance (Malaysia) Berhad
7.8. Zurich General Insurance Malaysia Berhad
7.9. Berjaya Sompo Insurance Berhad
7.10. MPI Generali Insurans Berhad
7.11. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents, By Region
9.5. Assumptions & Limitations
*Financial information of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List of Figures
Figure 1 Malaysia General Insurance Market Segmentation
Figure 2 Malaysia General Insurance Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 Malaysia General Insurance Market Size, By Value (USD Billion), 2019−2029
Figure 5 Malaysia General Insurance Market Share, By Product Type, By Value, 2019−2029
Figure 6 Malaysia General Insurance Market Share, By Distribution Channel, By Value, 2019−2029
List of Tables
Table 1 Malaysia General Insurance Market Size, By Product Type, By Value, 2019−2029
Table 2 Malaysia General Insurance Market Size, By Distribution Channel, By Value, 2019−2029
Table 3 Allianz General Insurance Company (Malaysia) Berhad
Table 4 Allianz General Insurance Company (Malaysia) Berhad
Table 5 AmGeneral Insurance Berhad Company Overview
Table 6 AmGeneral Insurance Berhad Financial Overview
Table 7 MSIG Insurance (Malaysia) Berhad Company Overview
Table 8 MSIG Insurance (Malaysia) Berhad Financial Overview
Table 9 Lonpac Insurance Berhad Company Overview
Table 10 Lonpac Insurance Berhad Financial Overview
Table 11 Etiqa General Insurance Berhad Company Overview
Table 12 Etiqa General Insurance Berhad Financial Overview
Table 13 Axa Affin General Insurance Berhad Company Overview
Table 14 Axa Affin General Insurance Berhad Financial Overview
Table 15 Tokio Marine Insurance (Malaysia) Berhad Company Overview
Table 16 Tokio Marine Insurance (Malaysia) Berhad Financial Overview
Table 17 Zurich General Insurance Malaysia Berhad Company Overview
Table 18 Zurich General Insurance Malaysia Berhad Financial Overview
Table 19 Berjaya Sompo Insurance Berhad Company Overview
Table 20 Berjaya Sompo Insurance Berhad Financial Overview
Table 21 MPI Generali Insurans Berhad Company Overview
Table 22 MPI Generali Insurans Berhad Financial Overview

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