Japan Herbal Tea Market, By Raw Material (Black Tea, Green Tea, Yellow Tea), By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends), By Product Type (Syrups, Premixes, Powdered Ready to Drink, Liquid Ready to Drink), By Packaging Type (Loose T

Japan Herbal Tea Market, By Raw Material (Black Tea, Green Tea, Yellow Tea), By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends), By Product Type (Syrups, Premixes, Powdered Ready to Drink, Liquid Ready to Drink), By Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, Can Packaging), By Function (Cognitive Health, Gut & Digestive Health, Multifunctional), By Distributional Channel (Store Based, Non-Store Based), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


Japan Herbal Tea Market Size Set Expands at Significant CAGR of 22.15% During 2024–2030 to Reach USD 2.98 Billion by 2030
Japan Herbal Tea Market is flourishing owing to increasing demand for natural and functional beverages. Increasing value for traditional remedies and a shift towards cleaner, plant-based lifestyles are further contributing to the dynamic expansion of the Indian drone market.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Japan Herbal Tea Market size at USD 1.24 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Japan Herbal Tea Market size to expand at a CAGR of 22.15% reaching a value of USD 2.98 billion by 2030. The Japan Herbal Tea market is experiencing significant growth, owing to increasing demand for natural and functional beverages. Consumers are increasingly inclined towards healthier beverage options, and herbal tea, with its integral health benefits, has emerged as a popular choice. The market is witnessing a notable surge due to the growing recognition and appreciation for traditional remedies, as herbal teas are often associated with various health-promoting properties. Additionally, there is a noticeable shift in consumer preferences towards cleaner and plant-based lifestyles, with herbal tea aligning perfectly with this trend. As awareness regarding the importance of holistic well-being continues to rise, the Japan herbal tea market is poised for sustained growth, catering to the evolving preferences of health-conscious consumers who seek both taste and wellness in their beverage choices.
Opportunity: Expanding online sales
Expanding online sales will likely create ample opportunities for the growth of the Japan herbal tea market. According to the International Trade Administration, the annual eCommerce Market Survey released by Japan's Ministry of Economy, Trade, and Industry (METI) in 2022 unveiled encouraging statistics. The report highlighted a significant 8.6% increase in Business-to-Consumer (B2C) e-commerce sales of goods in 2021 compared to the previous year, reaching an estimated total market value of USD 188.1 billion. Remarkably, when compared to the pre-COVID year 2019, B2C sales of goods demonstrated an impressive growth rate of 32.2%. This surge in online commerce signals a thriving market environment and presents ample opportunities for the herbal tea sector to capitalize on the growing consumer base. As more consumers embrace the convenience and accessibility of online shopping, businesses in the herbal tea industry can strategically position themselves to tap into this expanding market in Japan.
Impact of Geopolitical Tensions on Japan Herbal Tea Market

Geopolitical tension can have a multifaceted impact on the herbal tea market in Japan, influencing various aspects of production, distribution, and consumer behavior. Firstly, disruptions in the global supply chain due to geopolitical uncertainties may lead to challenges in sourcing key herbal tea ingredients, affecting the overall availability and pricing of herbal teas in the Japanese market. Trade restrictions and tariff increases may further complicate import processes, potentially limiting the variety of herbal teas accessible to Japanese consumers. Additionally, geopolitical tension can impact consumer confidence and purchasing behavior, with individuals potentially opting for more familiar and locally-produced alternatives in times of uncertainty. The economic consequences of geopolitical instability may also influence disposable incomes, leading consumers to reconsider their spending on non-essential products such as specialty herbal teas. Moreover, marketing and promotional strategies within the herbal tea industry may need to be adapted to address changing consumer sentiments influenced by geopolitical events. Overall, the herbal tea market in Japan may experience fluctuations in supply chains, consumer preferences, and economic dynamics as a result of geopolitical tension, necessitating adaptability and strategic planning within the industry to navigate these challenges.



Japan Herbal Tea Market
Segmental Information
Japan Herbal Tea Market - By Packaging Type
Based on packaging type, Japan herbal tea market is segregated into loose tea, paper pouches, tea bags, carton packs, and can packaging segments. The tea bags segment is expected to hold a significant share of the Japan herbal tea market owing to its convenience and popularity among consumers. With an increasing preference for hassle-free brewing and on-the-go consumption, tea bags offer a convenient solution for individuals seeking the health benefits and diverse flavors of herbal teas. The ease of preparation, along with the ability to experiment with various herbal blends in a convenient format, makes tea bags the favored choice among Japanese consumers. This trend is further supported by the rising awareness of the wellness benefits associated with herbal infusions, driving the demand for tea bags within the Japanese herbal tea market.
Japan Herbal Tea Market – By Function
Based on function, Japan herbal tea market is segmented into cognitive health, gut & digestive health, and multifunctional categories. The cognitive health segment of herbal tea is expected to see growth in Japan in the coming years due to growing consumer emphasis on well-being. Increasing awareness of the potential cognitive benefits associated with herbal ingredients is driving this trend, with ingredients like ginkgo biloba, matcha, and adaptogens gaining popularity. As Japanese consumers prioritize mental wellness alongside physical health, the demand for herbal teas positioned for cognitive health is expected to surge, making it a key driver in shaping the market landscape. Manufacturers and marketers are likely to focus on innovative formulations and marketing strategies that highlight the cognitive-enhancing properties of herbal teas to capitalize on this emerging trend.
Japan Herbal Tea Market – By Distribution Channel
Based on distribution channel, Japan herbal tea market is bifurcated into store-based and non-store-based segments. The store-based segment of the herbal tea market is expected to grow in Japan in the coming years owing to the cultural significance of traditional tea consumption and the established presence of tea specialty stores in Japan. The widespread presence of specialty tea shops, supermarkets, and convenience stores across the country offers consumers easy access to a diverse range of herbal tea products. Japanese consumers often value the tactile and sensory experience of physically browsing through stores, sampling different blends, and seeking personalized recommendations from knowledgeable staff. Additionally, the store-based segment fosters a sense of trust, contributing to its dominance in the Japanese herbal tea market.

Competitive Landscape

The Japan Herbal Tea Market is fragmented, with numerous players serving the market. The key players dominating the Japan Herbal Tea Market include Senbird Tea LLC, Sazen Tea Company, The Tea Company, Ekaterra, Celestial Seasonings, Kyoto Obubu Tea Farms, Nodoka, HOJICHA TRADING CO. LTD., Japanese Green tea Hibiki-an, Jade Leaf Matcha, Takezawa Seich, Japanese Green Tea Co. LLC, and d: matcha Kyoto and Other Prominent Players. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and the Japan Herbal Tea Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Japan Herbal Tea Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the market's growth drivers, challenges, and competitive dynamics.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Japan Herbal Tea Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Growing health consciousness
3.2.1.2. Growing aging population
3.2.1.3. Innovation and product variety
3.2.2. Restraints
3.2.2.1. Regulations and safety concerns
3.2.2.2. Fluctuations in raw material prices
3.2.2.3. Counterfeit products
3.2.3. Opportunities
3.2.3.1. Expanding online sales
3.2.3.2. Product diversification
3.2.3.3. Increasing partnerships and collaborations
3.2.4. Challenges
3.2.4.1. Competition from other beverages
3.2.4.2. Limited distribution channels
3.3. Import and Export of Japan Herbal Tea
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Japan Herbal Tea Market: Marketing Strategies
5. Japan Herbal Tea Market Overview
5.1. Market Size & Forecast, 2019-2030
5.1.1. By Value (USD Million)
5.1.2. By Value (Metric tons)
5.2. Market Share & Forecast
5.2.1. By Raw Material
5.2.1.1. Black Tea
5.2.1.2. Green Tea
5.2.1.3. Yellow Tea
5.2.2. By Type
5.2.2.1. Cinnamon
5.2.2.2. Dandelion
5.2.2.3. Chamomile
5.2.2.4. Ginger
5.2.2.5. Turmeric
5.2.2.6. Blends
5.2.3. By Product Type
5.2.3.1. Syrups
5.2.3.2. Premixes
5.2.3.3. Powdered Ready to Drink
5.2.3.4. Liquid Ready to Drink
5.2.4. By Packaging Type
5.2.4.1. Loose Tea
5.2.4.2. Paper Pouches
5.2.4.3. Tea Bags
5.2.4.4. Carton Packs
5.2.4.5. Can Packaging
5.2.5. By Function
5.2.5.1. Cognitive Health
5.2.5.2. Gut & Digestive Health
5.2.5.3. Multifunctional
5.2.6. By Distributional Channel
5.2.6.1. Store Based
5.2.6.2. Non-Store Based
6. Competitive Landscape
6.1. List of Key Players and Their Range
6.2. Japan Herbal Tea Company Market Share Analysis, 2023
6.3. Competitive Benchmarking, By Operating Parameters
6.4. Key Strategic Development (Merger, Acquisition, Partnership)
7. Impact of Geopolitical Tension in Japan Herbal Tea Market
8. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
8.1. Senbird Tea LLC
8.2. Sazen Tea Company
8.3. The Tea Company
8.4. Ekaterra
8.5. Celestial Seasonings
8.6. Kyoto Obubu Tea Farms
8.7. Nodoka
8.8. Japanese Green tea Hibiki-an
8.9. Jade Leaf Matcha
8.10. Takezawa Seich
8.11. Japanese Green Tea Co. LLC
8.12. D matcha Kyoto
8.13. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
10.1. Qualitative Research
10.1.1. Primary & Secondary Research
10.2. Quantitative Research
10.3. Market Breakdown & Data Triangulation
10.3.1. Secondary Research
10.3.2. Primary Research
10.4. Breakdown of Primary Research Respondents
10.5. Assumption & Limitation
*Financial information of case of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 Japan Herbal Tea Segmentation
Figure 2 Japan Herbal Tea Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 Japan Herbal Tea Market Size, By Value (USD Million), 2019-2030
Figure 5 Japan Herbal Tea Market Size, By Volume (Metric Tons), 2019-2030
Figure 6 Japan Herbal Tea Market Share, By Raw Material, By Value (USD Million), 2019-2030
Figure 7 Japan Herbal Tea Market Share, By Raw Material, By Volume (Metric Tons), 2019-2030
Figure 8 Japan Herbal Tea Market Share, By Type, By Value (USD Million), 2019-2030
Figure 9 Japan Herbal Tea Market Share, By Type, By Volume (Metric Tons), 2019-2030
Figure 10 Japan Herbal Tea Market Share, By Product Type, By Value (USD Million), 2019-2030
Figure 11 Japan Herbal Tea Market Share, By Product Type, By Volume (Metric Tons), 2019-2030
Figure 12 Japan Herbal Tea Market Share, By Packaging Type, By Value (USD Million), 2019-2030
Figure 13 Japan Herbal Tea Market Share, By Packaging Type, By Volume (Metric Tons), 2019-2030
Figure 14 Japan Herbal Tea Market Share, By Function, By Value (USD Million), 2019-2030
Figure 15 Japan Herbal Tea Market Share, By Function, By Volume (Metric Tons), 2019-2030
Figure 16 Japan Herbal Tea Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Figure 17 Japan Herbal Tea Market Share, By Distribution Channel, By Volume (Metric Tons), 2019-2030
List of Tables
Table 1 Japan Herbal Tea Market Size, By Value (USD Million), 2019-2030
Table 2 Japan Herbal Tea Market Size, By Volume (Metric Tons), 2019-2030
Table 3 Japan Herbal Tea Market Share, By Raw Material, By Value (USD Million), 2019-2030
Table 4 Japan Herbal Tea Market Share, By Raw Material, By Volume (Metric Tons), 2019-2030
Table 5 Japan Herbal Tea Market Share, By Type, By Value (USD Million), 2019-2030
Table 6 Japan Herbal Tea Market Share, By Type, By Volume (Metric Tons), 2019-2030
Table 7 Japan Herbal Tea Market Share, By Product Type, By Value (USD Million), 2019-2030
Table 8 Japan Herbal Tea Market Share, By Product Type, By Volume (Metric Tons), 2019-2030
Table 9 Japan Herbal Tea Market Share, By Packaging Type, By Value (USD Million), 2019-2030
Table 10 Japan Herbal Tea Market Share, By Packaging Type, By Volume (Metric Tons), 2019-2030
Table 11 Japan Herbal Tea Market Share, By Function, By Value (USD Million), 2019-2030
Table 12 Japan Herbal Tea Market Share, By Function, By Volume (Metric Tons), 2019-2030
Table 13 Japan Herbal Tea Market Share, By Distribution Channel, By Value (USD Million), 2019-2030
Table 14 Japan Herbal Tea Market Share, By Distribution Channel, By Volume (Metric Tons), 2019-2030
Table 15 Senbird Tea LLC Company Overview
Table 16 Senbird Tea LLC Financial Overview
Table 17 Sazen Tea Company Company Overview
Table 18 Sazen Tea Company Financial Overview
Table 19 The Tea Company Company Overview
Table 20 The Tea Company Financial Overview
Table 21 Ekaterra Company Overview
Table 22 Ekaterra Financial Overview
Table 23 Celestial Seasonings Company Overview
Table 24 Celestial Seasonings Financial Overview
Table 25 Kyoto Obubu Tea Farms Company Overview
Table 26 Kyoto Obubu Tea Farms Financial Overview
Table 27 Nodoka Company Overview
Table 28 Nodoka Financial Overview
Table 29 Japanese Green tea Hibiki-an Company Overview
Table 30 Japanese Green tea Hibiki-an Financial Overview
Table 31 Jade Leaf Matcha Company Overview
Table 32 Jade Leaf Matcha Financial Overview
Table 33 Takezawa Seich Company Overview
Table 34 Takezawa Seich Financial Overview
Table 35 Japanese Green Tea Co. LLC Company Overview
Table 36 Japanese Green Tea Co. LLC Financial Overview
Table 37 D matcha Kyoto Company Overview
Table 38 D matcha Kyoto Financial Overview

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings