Italy Tire Market, By Type (Radial, Bias); By Size (10”–12”, 13”–15”, 16”–18”, 19”–21”, >21 inches); By Distribution Channel (Online, Offline); By End Use (OEM, Replacement); By Vehicle Type (Passenger Cars, Light Commercial Vehicles (LCVs), Medium & Heav

Italy Tire Market, By Type (Radial, Bias); By Size (10”–12”, 13”–15”, 16”–18”, 19”–21”, >21 inches); By Distribution Channel (Online, Offline); By End Use (OEM, Replacement); By Vehicle Type (Passenger Cars, Light Commercial Vehicles (LCVs), Medium & Heavy Commercial Vehicles (M&HCVs), Two Wheelers, Off-The-Road (OTR) Vehicles), Competitive Landscape & Forecast, 2019–2029


Italy Tire Market Size Grows at Steady CAGR of 3% to Touch USD 8 Billion by 2029

Italy tire market is flourishing due to automobile sales growth trends, road infrastructure developments, seasonal variations in demand, and regulations governing tire safety and efficiency.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Italy tire market size at USD 6.74 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Italy tire market size to grow at a CAGR of 2.87% reaching a value of USD 7.99 billion by 2029. The Italy tire market is influenced by several key factors. First, the country's robust automotive industry, including renowned manufacturers like Fiat and Ferrari, drives consistent tire demand. Also, Italy's extensive road network and high vehicle ownership rates stimulate replacement tire sales. Environmental concerns also play a role, with increasing emphasis on eco-friendly and energy-efficient tires. Regulatory standards and safety awareness contribute to the market's growth as well, with a push towards advanced tire technologies. Further, tourism and leisure travel in Italy boost demand for specialized tires, such as those for recreational vehicles and motorcycles, fueling the tire market's expansion.

Italy Tire Market – Overview

A tire is a vital component of a vehicle, serving as the contact point between the vehicle and the road. Typically made of rubber and reinforced with various materials, it provides traction, stability, and a smooth ride. Tires come in various types, including summer, winter, and all-season, each designed for specific weather conditions. Their construction consists of tread patterns that offer grip, sidewalls for support, and inner layers for strength. Proper tire maintenance, such as inflation, rotation, and alignment, is essential for safety and longevity. Tires are a crucial factor in a vehicle's performance, fuel efficiency, and overall safety.

Impact of COVID-19 on Italy Tire Market

The Italy tire market was adversely affected by the COVID-19 pandemic, facing a myriad of challenges. Lockdown measures and reduced mobility led to a sharp decline in demand for both automotive and industrial tires, resulting in disrupted supply chains and financial strain on manufacturers and retailers. Also, stringent safety protocols in production facilities slowed down operations, impacting overall productivity. Despite these hurdles, the industry has displayed resilience, with a gradual recovery in line with economic reopening efforts. Companies also accelerated their shift toward digital sales channels, reflecting a transformed landscape in the post-pandemic era.

Italy Tire Market – By Distribution Channel

By distribution channel, Italy tire market is split into Online and Offline segments. Online sales have witnessed significant growth in recent years, with a surge in e-commerce platforms and digitalization. Consumers increasingly prefer the convenience of browsing and purchasing tires online, benefiting from a wider selection and competitive prices. Offline sales, encompassing brick-and-mortar stores, continue to play a crucial role, particularly for those seeking personalized advice and immediate installation services. While the online segment is expanding rapidly, the offline segment still maintains a substantial presence in the Italian tire market, reflecting the diverse preferences of consumers.

Competitive Landscape

Italy tire market is fiercely competitive. Major companies in the market include Apollo Tyres Ltd., Michelin, Bridgestone Corporation, Continental Aktiengesellschaft, Sumitomo Rubber Industries, Ltd, Pirelli Tyre S.p.A., Yokohama Tire Corporation, MRF Ltd., and JK Tyre & Industries. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Italy tire market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Italy Tire Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Italy Tire Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Italy Tire Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising demand from the automotive sector
3.2.1.2. Growing investment toward automobile production activities
3.2.2. Restraints
3.2.2.1. High price of tires
3.2.3. Opportunities
3.2.3.1. New product developments
3.2.4. Challenges
3.2.4.1. Impact on supply chain due to covid
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Italy Tire Market Overview
4.1. Market Size & Forecast, 2019–2029
4.1.1. By Value (USD Billion)
4.2. Market Share & Forecast
4.2.1. By Type
4.2.1.1. Radial
4.2.1.2. Bias
4.2.2. By Size
4.2.2.1. 10”–12”
4.2.2.2. 13”–15”
4.2.2.3. 16”–18”
4.2.2.4. 19”–21”
4.2.2.5. >21 inches
4.2.3. By Distribution Channel
4.2.3.1. Online
4.2.3.2. Offline
4.2.4. By End Use
4.2.4.1. OEM
4.2.4.2. Replacement
4.2.5. By Vehicle Type
4.2.5.1. Passenger Cars
4.2.5.2. Light Commercial Vehicles (LCVs)
4.2.5.3. Medium & Heavy Commercial Vehicles (M&HCVs)
4.2.5.4. Two Wheelers
4.2.5.5. Off-The-Road (OTR) Vehicles
5. Competitive Landscape
5.1. List of Key Players and Their Offerings
5.2. Italy Tire Company Market Share Analysis, 2022
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of COVID-19 on Italy Tire Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
7.1. Apollo Tyres Ltd
7.2. Michelin
7.3. Bridgestone Corporation
7.4. Continental Aktiengesellschaft
7.5. Sumitomo Rubber Industries, Ltd
7.6. Pirelli Tyre S.p.A.
7.7. Yokohama Tire Corporation
7.8. MRF Ltd
7.9. JK Tyre & Industries
7.10. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents, By Country
9.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 Italy Tire Segmentation
Figure 2 Italy Tire Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 Italy Tire Market Size, By Value (USD Billion), 2019–2029
Figure 5 Italy Tire Market Share, By Type, By Value, 2019–2029
Figure 6 Italy Tire Market Share, By Sizes, By Value, 2019–2029
Figure 7 Italy Tire Market Share, By Distribution Channel, By Value, 2019–2029
Figure 8 Italy Tire Market Share, By End Use, By Value, 2019–2029
Figure 9 Italy Tire Market Share, By Vehicle Type, By Value, 2019–2029
List of Tables
Table 1 Italy Tire Market Size, By Value (USD Billion), 2019–2029
Table 2 Italy Tire Market Size, By Type, By Value, 2019–2029
Table 3 Italy Tire Market Size, By Sizes, By Value, 2019–2029
Table 4 Italy Tire Market Size, By Distribution Channel, By Value, 2019–2029
Table 5 Italy Tire Market Size, By End Use, By Value, 2019–2029
Table 6 Italy Tire Market Size, By Vehicle Type, By Value, 2019–2029
Table 7 Apollo Tyres Ltd Company Overview
Table 8 Apollo Tyres Ltd Financial Overview
Table 9 Michelin Company Overview
Table 10 Michelin Financial Overview
Table 11 Bridgestone Corporation Company Overview
Table 12 Bridgestone Corporation Financial Overview
Table 13 Continental Aktiengesellschaft Company Overview
Table 14 Continental Aktiengesellschaft Financial Overview
Table 15 Sumitomo Rubber Industries, Ltd Company Overview
Table 16 Sumitomo Rubber Industries, Ltd Financial Overview
Table 17 Pirelli Tyre S.p.A. Company Overview
Table 18 Pirelli Tyre S.p.A. Financial Overview
Table 19 Yokohama Tire Corporation Company Overview
Table 20 Yokohama Tire Corporation Financial Overview
Table 21 MRF Ltd Company Overview
Table 22 MRF Ltd Financial Overview
Table 23 JK Tyre & Industries Company Overview
Table 24 JK Tyre & Industries Financial Overview

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