India Whiskey Market, By Product Type (Indian Whiskey, Scotch Whiskey, Irish Whiskey); By Quality (Premium, High-End Premium, Super Premium); By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Restaurants & Bars, Liquor Stores); By Regio

Middle East and Africa Industrial Valves Market, By Type (Ball Valves, Globe Valves, Plug Valves); By Material Type (Cast Iron, Steel, Cryogenic, Alloy-based); By Function (Control, Isolation, Check, Special); By End User (Oil & Gas, Chemicals & Petrochemicals); By Country (Saudi Arabia, UAE, Qatar, Kuwait, South Africa, Nigeria, Algeria, Rest of MEA), Trend Analysis, Competitive Landscape & Forecast, 2019–2029


India Whiskey Market Size Expands at Significant CAGR of 7.6% During 2023–2029, Reaching USD 375.1 Million by 2029

India Whiskey Market is flourishing because of the growing interest in premium and imported whiskeys and effective marketing strategies to expand consumer base across the country.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India Whiskey Market size at USD 241.7 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the India Whiskey Market size to grow at a significant CAGR of 7.6% reaching a value of USD 375.1 million by 2029. Major growth drivers for the India Whiskey Market include rapid urbanization and rising alcohol consumption. Also, the whiskey industry in India is witnessing robust growth due to an increased demand for high-quality, premium alcoholic beverages, fueled by enhanced consumer purchasing power. Another driving factor for the market is the growing preference for whiskey among younger consumers in India is expected to catalyze market growth. However, stringent government regulations, high taxes on alcoholic beverages, and the availability of counterfeit products are anticipated to restrain the overall market growth during the period in analysis.

Opportunity: Favorable trends spurring demand for premium and luxury whiskeys

As deepening globalization and emerging opportunities continue to evolve, the Indian middle class is growing with increasing disposable income. These supportive trends lead individuals to spend more on discretionary items, including various types of premium and luxury whiskeys. As a result, there is increasing production of single-malt and aged-barrel whiskeys. Hence, BlueWeave expects the India Single Malt Scotch Market to boom at a robust CAGR of 15.04% during the forecast period between 2023 and 2029. It, in turn, is expected to positively impact the whiskey consumption trends in India during the period in analysis.

Impact of COVID-19 on India Whiskey Market

COVID-19 pandemic had a mixed impact on the India Whiskey Market. Lockdowns and restrictions on bars and restaurants led to a sharp decline in on-premises consumption. However, off-premises sales, particularly through e-commerce, witnessed growth as consumers shifted to home consumption. The economic uncertainties caused by the pandemic affected consumer spending, impacting the demand for premium whiskey. Brands adapted by promoting at-home mixology, innovative packaging, and cost-effective options. Overall, the market faced challenges but also witnessed opportunities in the changing consumer behavior and the rise of online sales, ultimately reshaping the landscape of the whiskey industry in India.

India Whiskey Market – By Quality

By quality, the India Whiskey Market is divided into Premium, High-End Premium, and Super Premium segments. The premium segment holds the highest share in the India Whiskey Market by quality, due to evolving consumer preferences and a rising middle-class with increased disposable incomes. As lifestyles change and social status becomes more significant, consumers are increasingly opting for premium and high-quality whiskey brands. Additionally, a growing appreciation for the nuanced flavors and craftsmanship associated with premium whiskies contributes to the dominance of the premium whiskey segment. The India Whiskey Market's response to these shifts includes the introduction of diverse premium offerings, further solidifying the premium segment's leading position in India's dynamic Whiskey Market.

India Whiskey Market – By Region

Regionally, the India Whiskey Market is segmented as North India, South India, East India, and West India. South India dominates the India Whiskey Market, due to cultural preferences, historical significance, and a robust local whiskey production landscape. With a rich heritage in whiskey consumption, southern states like Karnataka, Kerala, Telangana, and Tamil Nadu exhibit strong local demand, contributing to the region's overall supremacy in India's whiskey market.

Competitive Landscape

Major players operating in the India Whiskey Market include Diageo India, Pernod Ricard India Ltd, Allied Blenders and Distillers Private Limited, John Distilleries Private Limited, Radico Khaitan Limited, Jagatjit Industries Limited, Tilak Nagar Industries Limited, Amrut Distilleries, and Piccadily Distilleries. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Whiskey Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Whiskey Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. India Whiskey Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Growing interest in premium and imported whiskeys
3.2.1.2. Effective marketing strategies by whiskey brands have expanded their reach and consumer base in India
3.2.2. Restraints
3.2.2.1. Stringent government regulations and high taxes on alcoholic beverages
3.2.2.2. Availability of counterfeit products
3.2.3. Opportunities
3.2.3.1. Growing market for premium and luxury whiskeys
3.2.3.2. E-commerce
3.2.4. Challenges
3.2.4.1. Competition
3.2.4.2. Social and health concerns
3.3. Technological Advancements/Recent Development
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. India Whiskey Market Overview
4.1. Market Size & Forecast, 2019–2029
4.1.1. By Value (USD Million)
4.2. Market Share & Forecast
4.2.1. By Product Type
4.2.1.1. Indian Whiskey
4.2.1.2. Scotch Whiskey
4.2.1.3. Irish Whiskey
4.2.1.4. Others
4.2.2. By Quality
4.2.2.1. Premium
4.2.2.2. High-End Premium
4.2.2.3. Super Premium
4.2.3. By Distribution Channel
4.2.3.1. Supermarkets & Hypermarkets
4.2.3.2. Online Stores
4.2.3.3. Restaurants & Bars
4.2.3.4. Liquor Stores
4.2.3.5. Others
4.2.4. By Region
4.2.4.1. North India
4.2.4.2. South India
4.2.4.3. East India
4.2.4.4. West India
5. Competitive Landscape
5.1. List of Key Players and Their Range
5.2. India Whiskey Company Market Share Analysis, 2022
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
6. Impact of Covid-19 on India Whiskey Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
7.1. Diageo India
7.2. Pernod Ricard India Ltd.
7.3. Allied Blenders and Distillers Private Limited
7.4. John Distilleries Private Limited
7.5. Radico Khaitan Limited
7.6. Jagatjit Industries Limited
7.7. Tilak Nagar Industries Limited
7.8. Amrut Distilleries
7.9. Piccadily Distilleries
7.10. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents
9.5. Assumption & Limitation
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 India Whiskey Market Segmentation
Figure 2 India Whiskey Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 India Whiskey Market Size, By Value (USD Million), 2019–2029
Figure 5 India Whiskey Market Share, By Product Type, By Value, 2019–2029
Figure 6 India Whiskey Market Share, By Quality, By Value, 2019–2029
Figure 7 India Whiskey Market Share, By Distribution Channel, By Value, 2019–2029
Figure 8 India Whiskey Market Share, By Region, By Value, 2019–2029
List of Tables
Table 1 India Whiskey Market Share, By Product Type, By Value, 2019–2029
Table 2 India Whiskey Market Share, By Quality, By Value, 2019–2029
Table 3 India Whiskey Market Share, By Distribution Channel, By Value, 2019–2029
Table 4 India Whiskey Market Share, By Region, By Value, 2019–2029
Table 5 Diageo India Company Overview
Table 6 Diageo India Financial Overview
Table 7 Pernod Ricard India Ltd. Company Overview
Table 8 Pernod Ricard India Ltd. Financial Overview
Table 9 Allied Blenders and Distillers Private Limited Company Overview
Table 10 Allied Blenders and Distillers Private Limited Financial Overview
Table 11 John Distilleries Private Limited Company Overview
Table 12 John Distilleries Private Limited Financial Overview
Table 13 Radico Khaitan Limited Company Overview
Table 14 Radico Khaitan Limited Financial Overview
Table 15 Jagatjit Industries Limited Company Overview
Table 16 Jagatjit Industries Limited Financial Overview
Table 17 Tilak Nagar Industries Limited Company Overview
Table 18 Tilak Nagar Industries Limited Financial Overview
Table 19 Amrut Distilleries Company Overview
Table 20 Amrut Distilleries Financial Overview
Table 21 Piccadily Distilleries Company Overview
Table 22 Piccadily Distilleries Financial Overview

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