India Room Heater Market - By Type (Fan Room Heater, Quartz Room Heater, Halogen Room Heater, Carbon Room Heater, Oil Filled Room Heater); By Distribution Channel (Multi-Branded Stores, Supermarkets/Hypermarkets, Online, Others); By Price (Low, Medium, Hi

India Room Heater Market - By Type (Fan Room Heater, Quartz Room Heater, Halogen Room Heater, Carbon Room Heater, Oil Filled Room Heater); By Distribution Channel (Multi-Branded Stores, Supermarkets/Hypermarkets, Online, Others); By Price (Low, Medium, High); Trend Analysis, Competitive Landscape & Forecast, 2019–2029

India Room Heater Market Size Booming to Cross USD 90.6 Million by 2029

India room heater market is gaining traction because of the rising disposable income and the proliferation of new, reasonably priced brands and products along with growing popularity of online sales channels.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India room heater market size at USD 90.6 million in 2022. During the forecast period between 2023 and 2029, the India room heater market size is projected to grow at a significant CAGR of 8.1% reaching a value of USD 151.8 million by 2029. In India, demand for room heaters is growing quickly due to a rising disposable income and the proliferation of new, reasonably priced brands and products. Major online retailers, such as Flipkart and Amazon, make it simple to buy smart room heaters, which is expected to be a key driver of the market's expansion. However, negative use of overuse of room heaters on health and environment may act as a significant restraining factor for the growth of India room heater market.

India Room Heater Market – Overview

A space heater is a tool used to warm a single, small to medium-sized space. When you simply need to heat a single room or a small area, a room heater works best. One may use it alone or in conjunction with other heating sources. Room heaters come in a variety of price ranges and operate according to a variety of principles and technologies. There are many different room heaters on the market, and they differ in size, design, price, and several other qualities.

India Room Heater Market – By Price

Based on price, India room heater market is segmented into low, medium, and high. The medium–priced room heater segment accounts for the highest market share. These usually range from INR 5,000 to INR 15,000 (approximately USD 60 to USD 180). The medium–priced room heaters appeal to the middle–income group of consumers in India and offer a fair deal to the price and life of the product. The high–priced room heater also covers a substantial share of the market owing to the high demand from commercial spaces, such as healthcare facilities.

Impact of COVID-19 on India Room Heater Market

The India room heater market was affected by the unprecedented COVID–19 pandemic outbreak. As the purchasing power of consumers in India decreased, the demand for room heaters also registered a significant drop in 2020. Furthermore, the manufacturing and supply chain were also halted during the lockdown period, which restricted the accessibility of room heaters for consumers, and led to huge losses to the room heater brands. However, room heater companies are increasingly shifting towards e–commerce platforms for the sale of their products. With increasing internet and smartphone penetration in the Indian market, the India room heater market is projected to flourish in the post COVID–19 period.

Competitive Landscape

Major players operating in India Room Heater market include Usha International Limited, Orpat Group, Bajaj Electricals Ltd., Orient Electric Limited, Havells India Limited, Honeywell India Private Limited, Powerpye Electronics, Eveready Industries India Limited, and Borosil Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and the India Room Heater Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the India Room Heater Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. India Room Heater Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Advancement in the Room Heater Technology
3.2.1.2. Increase in the Per Capita Income of Consumers
3.2.1.3. Growth in Penetration of Solar Energy in Rural Areas
3.2.2. Restraints
3.2.2.1. High-Cost Product
3.2.3. Opportunities
3.2.3.1. Increase In Technological Advancements
3.2.4. Challenges
3.2.4.1. Fire Accidents
3.2.4.2. Changes in Market Regulations
3.3. Technological Advancement/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. India Room Heater Market Overview
4.1. Market Size & Forecast, 2019–2029
4.1.1. By Value (USD Million)
4.2. Market Share & Forecast
4.2.1. By Type
4.2.1.1. Fan Room Heater
4.2.1.2. Quartz Room Heater
4.2.1.3. Halogen Room Heater
4.2.1.4. Carbon Room Heater
4.2.1.5. Oil Filled Room Heater
4.2.2. By Distribution Channel
4.2.2.1. Multi Branded Stores
4.2.2.2. Supermarkets/Hypermarkets
4.2.2.3. Online
4.2.2.4. Others
4.2.3. By Price
4.2.3.1. Low
4.2.3.2. Medium
4.2.3.3. High
5. Competitive Landscape
5.1. List of Key Players and Their Offerings
5.2. India Room Heater Company Market Share Analysis, 2022
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Covid-19 on India Room Heater Market
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
7.1. Usha International Limited
7.2. Orpat Group
7.3. Bajaj Electricals Ltd.
7.4. Orient Electric Limited
7.5. Havells India Limited
7.6. Honeywell India Private Limited
7.7. Powerpye Electronics
7.8. Eveready Industries India Limited
7.9. Borosil Limited
7.10. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents, By Region
9.5. Assumptions & Limitations
*Financial information of case of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List Of Figures
Figure 1 India Room Heater Segmentation
Figure 2 India Room Heater Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 India Room Heater Market Size, By Value (USD Million), 2019-2029
Figure 5 India Room Heater Market Share, By Type, By Value, 2019-2029
Figure 6 India Room Heater Market Share, By Distribution Channel, By Value, 2019-2029
Figure 7 India Room Heater Market Share, By Price, By Value, 2019-2029
List Of Tables
Table 1 India Room Heater Market Size, By Value (USD Million), 2019-2029
Table 2 India Room Heater Market Share, By Type, By Value, 2019-2029
Table 3 India Room Heater Market Share, By Distribution Channel, By Value, 2019-2029
Table 4 India Room Heater Market Share, By Price, By Value, 2019-2029
Table 5 Usha International Limited Company Overview
Table 6 Usha International Limited Financial Overview
Table 7 Orpat Group Company Overview
Table 8 Orpat Group Financial Overview
Table 9 Bajaj Electricals Ltd. Company Overview
Table 10 Bajaj Electricals Ltd. Financial Overview
Table 11 Orient Electric Limited Company Overview
Table 12 Orient Electric Limited Financial Overview
Table 13 Havells India Limited Company Overview
Table 14 Havells India Limited Financial Overview
Table 15 Honeywell India Private Limited Company Overview
Table 16 Honeywell India Private Limited Financial Overview
Table 17 Powerpye Electronics Company Overview
Table 18 Powerpye Electronics Financial Overview
Table 19 Eveready Industries India Limited Company Overview
Table 20 Eveready Industries India Limited Financial Overview
Table 21 Borosil Limited Company Overview
Table 22 Borosil Limited Financial Overview

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