India Male Grooming Products Market - By Product (Male Toiletries, Electric Products, After Shave Lotions, Others); By Price Range (Mass Products, Premium Products); By Distribution Channel (Supermarkets & Hypermarkets, Pharmacy Stores, Online Stores, Oth

India Male Grooming Products Market - By Product (Male Toiletries, Electric Products, After Shave Lotions, Others); By Price Range (Mass Products, Premium Products); By Distribution Channel (Supermarkets & Hypermarkets, Pharmacy Stores, Online Stores, Others); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2029

India Male Grooming Products Market Size More Than Doubles to Cross USD 1.8 Billion by 2029

India male grooming products market is flourishing due to growing interest in improving self-appearance, an increasing number of men's salons, and rapid adoption of electric shavers and razors.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India male grooming products market size at USD 888.51 million in 2022. During the forecast period between 2023 and 2029, the India male grooming products market size is projected to grow at an impressive CAGR of 11.06% reaching a value of USD 1,844.65 million by 2029. One of the main factors propelling the growth of the male grooming products market in India is the rise in male consumers' awareness of their health and appearance, as well as the rising influence of societal trends, rapid urbanization, and the power of influencers and superstars. The demand for male grooming products in India is also being fueled by the increasing number of men's salons. By combining new performance features based on cutting-edge technology, certain market participants are developing innovative electric shavers and razors.

India Male Grooming Products Market - Overview

Personal grooming is the act of maintaining physical appearance and cleaning certain body parts. In addition to focusing on hygiene, grooming also aims to appear beautiful and leave a favorable impression. Both teenagers and adults place a lot of importance on personal grooming when it comes to guys. However, depending on the applications, the product choice could change. Men's grooming products go under numerous categories, including skin care, shaving care, and hair care. This area includes items like shampoos, moisturizers, deodorants, hair care, skin care, shaving creams, colognes, concealers, serums, and shave care. Because the body needs maintenance regularly at reasonably frequent intervals, the market for men's grooming products has a lot of potentials.

India Male Grooming Products Market – By Distribution Channel

India male grooming products market is segmented by distribution channel into Supermarkets and Hypermarkets, Pharmaceutical Shops, Internet Retailers, and others. Due to its vast selection of goods from numerous brands, the Supermarkets and Hypermarkets segment has a sizeable market share. In the coming years, e-commerce is expected to grow at a robust rate as internet vendors now provide more convenience, competitive pricing, and a wide range of selections.

Impact of COVID-19 on India Male Grooming Products Market

COVID-19 pandemic had a favorable effect on the market for men's grooming goods, as men were better equipped to take care of themselves because they had taken a break from their regular routines. These trends contributed to a spike in sales of grooming products such as beard oils, hair gels, face washes, deodorants, scents, and electronic trimmers and clippers during the lockdown. Another important development in the market for men's grooming goods is the advent of do-it-yourself (DIY) grooming. Many beauty salons were shut, and even in those that had not, clients skipped appointments out of fear of close physical contact. Men are experimenting with their looks, as a result it has resulted in a modest uptick in the sales of men's grooming goods during the lockdown.

Competitive Landscape

India male grooming products market is fiercely competitive. Prominent players in the market include Beiersdorf AG, Procter & Gamble Co., L'Oréal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, and Estee Lauder Companies, Inc. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the India male grooming products market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Male Grooming Products Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Male Grooming Products Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. India Male Grooming Products Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Increase in Consciousness Among Male Consumers about Personal Wellness and Appearance
3.2.1.2. Increasing Influence of Social Media
3.2.2. Restraints
3.2.2.1. Various Side effects Related to Cosmetic Products
3.2.3. Opportunities
3.2.3.1. Increasing Preference for Electric Products
3.2.4. Challenges
3.2.5. Stringent Regulations Regarding the Manufacturing of Products
3.3. Technology Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. India Male Grooming Products Market Overview
4.1. Market Size & Forecast, 2019–2029
4.1.1. By Value (USD Million)
4.2. Market Share & Forecast
4.2.1. By Product
4.2.1.1. Male Toiletries
4.2.1.2. Electric Products
4.2.1.3. After Shave Lotions
4.2.1.4. Others
4.2.2. By Price Range
4.2.2.1. Mass Products
4.2.2.2. Premium Products
4.2.3. By Distribution Channel
4.2.3.1. Supermarkets and Hypermarkets
4.2.3.2. Pharmacy Stores
4.2.3.3. Online Stores
4.2.3.4. Others
4.2.4. By Region
4.2.4.1. North India
4.2.4.2. South India
4.2.4.3. East India
4.2.4.4. West India
5. North India Male Grooming Products Market
5.1. Market Size & Forecast, 2019–2029
5.1.1. By Value (USD Million)
5.2. Market Share & Forecast
5.2.1. By Product
5.2.2. By Price Range
5.2.3. By Distribution Channel
6. South India Male Grooming Products Market
6.1. Market Size & Forecast, 2019–2029
6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
6.2.1. By Product
6.2.2. By Price Range
6.2.3. By Distribution Channel
7. East India Male Grooming Products Market
7.1. Market Size & Forecast, 2019–2029
7.1.1. By Value (USD Million)
7.2. Market Share & Forecast
7.2.1. By Product
7.2.2. By Price Range
7.2.3. By Distribution Channel
8. West India Male Grooming Products Market
8.1. Market Size & Forecast, 2019–2029
8.1.1. By Value (USD Million)
8.2. Market Share & Forecast
8.2.1. By Product
8.2.2. By Price Range
8.2.3. By Distribution Channel
9. Competitive Landscape
9.1. List of Key Players and Their Offerings
9.2. India Male Grooming Products Market Company Market Share Analysis, 2022
9.3. Competitive Benchmarking, By Operating Parameters
9.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
10. Impact of Covid-19 on India Male Grooming Products Market
11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
11.1. Beiersdorf AG
11.2. Procter & Gamble Co.
11.3. L'Oréal SA
11.4. Shiseido Co., Ltd.
11.5. Vi-john Group
11.6. Colgate-Palmolive Company
11.7. Kao Corporation
11.8. Estee Lauder Companies, Inc.
11.9. Other Prominent Players
12. Key Strategic Recommendations
13. Research Methodology
13.1. Qualitative Research
13.1.1. Primary & Secondary Research
13.2. Quantitative Research
13.3. Market Breakdown & Data Triangulation
13.3.1. Secondary Research
13.3.2. Primary Research
13.4. Breakdown of Primary Research Respondents, By Region
13.5. Assumptions & Limitations
*Financial information in case of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 India Male Grooming Products Market Segmentation
Figure 2 India Male Grooming Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 5 India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 6 India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 7 India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 8 India Male Grooming Products Market Share, By Region, By Value, 2019–2029
Figure 9 North India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 10 North India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 11 North India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 12 North India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 13 South India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 14 South India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 15 South India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 16 South India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 17 East India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 18 East India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 19 East India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 20 East India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 21 West India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Figure 22 West India Male Grooming Products Market Share, By Product, By Value, 2019–2029
Figure 23 West India Male Grooming Products Market Share, By Price Range, By Value, 2019–2029
Figure 24 West India Male Grooming Products Market Share, By Distribution Channel, By Value, 2019–2029
Figure 25 West India Male Grooming Products Market Share, By Country, By Value, 2019–2029
List of Tables
Table 1 India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 2 India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 3 India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 4 India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 5 India Male Grooming Products Market Size, By Region, By Value, 2019–2029
Table 6 North India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 7 North India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 8 North India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 9 North India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 10 South India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 11 South India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 12 South India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 13 South India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 14 East India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 15 East India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 16 East India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 17 East India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 18 West India Male Grooming Products Market Size, By Value (USD Million), 2019–2029
Table 19 West India Male Grooming Products Market Size, By Product, By Value, 2019–2029
Table 20 West India Male Grooming Products Market Size, By Price Range, By Value, 2019–2029
Table 21 West India Male Grooming Products Market Size, By Distribution Channel, By Value, 2019–2029
Table 22 West India Male Grooming Products Market Size, By Country, By Value, 2019–2029
Table 23 Beiersdorf AG Company Overview
Table 24 Beiersdorf AG Financial Overview
Table 25 Procter & Gamble Co. Company Overview
Table 26 Procter & Gamble Co. Financial Overview
Table 27 L'Oréal SA Company Overview
Table 28 L'Oréal SA Financial Overview
Table 29 Shiseido Co., Ltd. Company Overview
Table 30 Shiseido Co., Ltd. Financial Overview
Table 31 Vi-john Group Company Overview
Table 32 Vi-john Group Financial Overview
Table 33 Colgate-Palmolive Company - Company Overview
Table 34 Colgate-Palmolive Company Financial Overview
Table 35 Kao Corporation Company Overview
Table 36 Kao Corporation Financial Overview
Table 37 Estee Lauder Companies, Inc. Company Overview
Table 38 Estee Lauder Companies, Inc. Financial Overview

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