India Eyeliner Market, By Product Type (Pencil Eyeliners, Liquid Eyeliners, Gel Eyeliners, Pen Eyeliners, Others); By Formulation (Waterproof, Non-Waterproof, Natural/Organic); By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Beauty Stor

India Eyeliner Market, By Product Type (Pencil Eyeliners, Liquid Eyeliners, Gel Eyeliners, Pen Eyeliners, Others); By Formulation (Waterproof, Non-Waterproof, Natural/Organic); By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Beauty Stores, Pharmacies/Drugstores, Department Stores); By End User (Women, Men); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


India Eyeliner Market Size Expands at Steady CAGR of 2.7% to Surpass USD 407.7 Million by 2030

India Eyeliner Market is flourishing because of the growing urbanization and westernization of the society and increasing awareness about personal care and beauty.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated India Eyeliner Market size at USD 345.40 million in 2023. During the forecast period between 2024 and 2030, BlueWeave expects India Eyeliner Market size to expand at a CAGR of 2.70% reaching a value of USD 407.73 million by 2030. The increasing adoption of cosmetics by males and the strong emphasis on eye makeup as a daily grooming practice, especially among female customers, are significant growth factors of India eyeliner market. The growing availability of various goods through online sales platforms and the introduction of new products, such waterproof and smudge-proof eyeliners, are also expected to propel the growth of the eyeliner market in India.

Opportunity – Growing Popularity of Beauty Stores and Parlors

Beauty stores hold the largest share of India Eyeliner Market by distribution channel. These stores offer a wide range of products from different brands under one roof, as well as personal assistance in choosing the product according to the requirement and budget. However, the online retail segment is estimated to register a high CAGR during the forecast period. The growth of the segment is mainly attributed to the growing popularity of online platforms, such as Nykaa, Amazon.in, and Flipkart.

Impact of Escalating Geopolitical Tensions on India Eyeliner Market

Escalating geopolitical tensions impacts India Eyeliner Market in several ways. These disputes and tensions immediately cause supply chain disruptions, which impact raw material availability and raise product prices or cause shortages in the market. Furthermore, because of the uncertain economy, geopolitical conflicts also affect consumers' purchasing ability. Customers may decide to spend less on discretionary items like eyeliners as a result of this. Geopolitical concerns may also influence the sales of foreign companies by encouraging people to favor domestic brands.

Waterproof Formulation Segment to Grow at Fastest CAGR

The waterproof formulation accounts for the highest market share of India Eyeline Market by formulation, owing to the hot and humid climate of India which leads to sweating in makeup users. Waterproof eyeliner prevents smudging and fading in both summer and monsoon seasons and is long-lasting, which attracts users and drives its market growth. However, the natural/organic is projected to witness a high growth rate during the forecast period. These formulations are made of organic ingredients and are free from iron oxides and mica.

South India Leads India Eyeliner Market

South India dominates India eyeliner market owing to its diverse consumer base and high purchasing power of consumers. However, North India is projected to grow at a high CAGR during the forecast period. The increasing population and rapid urbanization directly contribute to the growing demand for cosmetics, including eyeliner, in the region. Furthermore, the growing influence of social media platforms, such as Instagram and YouTube, is also promoting the use of cosmetic products.

Competitive Landscape

India Eyeliner Market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include Amway India, L'Oréal Group, Avon Products, Lakme, Revlon Inc., Unilever PLC, Lotus Herbal, Swiss Beauty, A.G. Industries, and Kwality Color Cosmetics.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and India Eyeliner Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Eyeliner Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. India Eyeliner Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Disposable Income
3.2.1.2. Growing Urbanization and Westernization of Indian Society
3.2.1.3. Growing Awareness of Personal Care
3.2.2. Restraints
3.2.2.1. Traditional Beauty Practices
3.2.2.2. Availability of Counterfeit Eyeliner Products in the Market
3.2.3. Opportunities
3.2.3.1. Growth of E-Commerce Platforms
3.2.3.2. Growing Demand for High-Quality and Luxury Products.
3.2.3.3. Offering Customized Eyeliner Products
3.2.4. Challenges
3.2.4.1. Adhering to Regulatory Standards and Ensuring Product Safety
3.2.4.2. Increasing Concern Regarding Use of Certain Chemicals in Eyeliner Production
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. India Eyeliner Market: Marketing Strategies
5. India Eyeliner Market: Pricing Analysis
6. India Eyeliner Market Overview
6.1. Market Size & Forecast, 2019–2030
6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.1.1. Pencil Eyeliners
6.2.1.2. Liquid Eyeliners
6.2.1.3. Gel Eyeliners
6.2.1.4. Pen Eyeliners
6.2.1.5. Others
6.2.2. By Formulation
6.2.2.1. Waterproof
6.2.2.2. Non-Waterproof
6.2.2.3. Natural/Organic
6.2.3. By Distribution Channel
6.2.3.1. Online Retail
6.2.3.2. Supermarkets/Hypermarkets
6.2.3.3. Beauty Stores
6.2.3.4. Pharmacies/Drugstores
6.2.3.5. Department Stores
6.2.4. By End User
6.2.4.1. Women
6.2.4.2. Men
6.2.5. By Region
6.2.5.1. North India
6.2.5.2. South India
6.2.5.3. East India
6.2.5.4. West India
7. North India Eyeliner Market
7.1. Market Size & Forecast, 2019–2030
7.1.1. By Value (USD Million)
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Formulation
7.2.3. By Distribution Channel
7.2.4. By End User
8. South India Eyeliner Market
8.1. Market Size & Forecast, 2019–2030
8.1.1. By Value (USD Million)
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Formulation
8.2.3. By Distribution Channel
8.2.4. By End User
9. East India Eyeliner Market
9.1. Market Size & Forecast, 2019–2030
9.1.1. By Value (USD Million)
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Formulation
9.2.3. By Distribution Channel
9.2.4. By End User
10. West India Eyeliner Market
10.1. Market Size & Forecast, 2019–2030
10.1.1. By Value (USD Million)
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Formulation
10.2.3. By Distribution Channel
10.2.4. By End User
11. Competitive Landscape
11.1. List of Key Players and Their Offerings
11.2. India Eyeliner Company Market Share Analysis, 2023
11.3. Competitive Benchmarking, By Operation Channel Parameters
11.4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
12. Impact of Escalating Geopolitical Tensions on India Eyeliner Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
13.1. Amway India
13.2. L'Oréal Group
13.3. Avon Products
13.4. Lakme
13.5. Revlon Inc.
13.6. Unilever PLC
13.7. Lotus Herbal
13.8. Swiss Beauty
13.9. A.G Industries
13.10. Kwality Color Cosmetics
13.11. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
15.1. Qualitative Research
15.1.1. Primary & Secondary Research
15.2. Quantitative Research
15.3. Market Breakdown & Data Triangulation
15.3.1. Secondary Research
15.3.2. Primary Research
15.4. Breakdown of Primary Research Respondents, By Region
15.5. Assumption & Limitation
*Financial information of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List of Figures
Figure 1 India Eyeliner Market Segmentation
Figure 2 India Eyeliner Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 India Eyeliner Market Size, By Value (USD Million), 2019–2030
Figure 5 India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Figure 6 India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Figure 7 India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 8 India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Figure 9 India Eyeliner Market Share, By Region, By Value (USD Million) 2019–2030
Figure 10 North India Eyeliner Market Size, By Value (USD Million), 2019–2030
Figure 11 North India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Figure 12 North India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Figure 13 North India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 14 North India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Figure 15 South India Eyeliner Market Size, By Value (USD Million), 2019–2030
Figure 16 South India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Figure 17 South India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Figure 18 South India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 19 South India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Figure 20 East India Eyeliner Market Size, By Value (USD Million), 2019–2030
Figure 21 East India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Figure 22 East India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Figure 23 East India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 24 East India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Figure 25 West India Eyeliner Market Size, By Value (USD Million), 2019–2030
Figure 26 West India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Figure 27 West India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Figure 28 West India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Figure 29 West India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
List of Tables
Table 1 India Eyeliner Market Size, By Value (USD Million), 2019–2030
Table 2 India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Table 3 India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Table 4 India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 5 India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Table 6 India Eyeliner Market Share, By Region, By Value (USD Million) 2019–2030
Table 7 North India Eyeliner Market Size, By Value (USD Million), 2019–2030
Table 8 North India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Table 9 North India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Table 10 North India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 11 North India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Table 12 South India Eyeliner Market Size, By Value (USD Million), 2019–2030
Table 13 South India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Table 14 South India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Table 15 South India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 16 South India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Table 17 East India Eyeliner Market Size, By Value (USD Million), 2019–2030
Table 18 East India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Table 19 East India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Table 20 East India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 21 East India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Table 22 West India Eyeliner Market Size, By Value (USD Million), 2019–2030
Table 23 West India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019–2030
Table 24 West India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019–2030
Table 25 West India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019–2030
Table 26 West India Eyeliner Market Share, By End User, By Value (USD Million) 2019–2030
Table 27 Amway India Company Overview
Table 28 Amway India Financial Overview
Table 29 L'Oréal Group Company Overview
Table 30 L'Oréal Group Financial Overview
Table 31 Avon Products Company Overview
Table 32 Avon Products Financial Overview
Table 33 Lakme Company Overview
Table 34 Lakme Financial Overview
Table 35 Revlon Inc. Company Overview
Table 36 Revlon Inc. Financial Overview
Table 37 Unilever PLC Company Overview
Table 38 Unilever PLC Financial Overview
Table 39 Lotus Herbal Company Overview
Table 40 Lotus Herbal Financial Overview
Table 41 Swiss Beauty Company Overview
Table 42 Swiss Beauty Financial Overview
Table 43 A.G Industries Company Overview
Table 44 A.G Industries Financial Overview
Table 45 Kwality Color Cosmetics Company Overview
Table 46 Kwality Color Cosmetics Financial Overview

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