India Air Freshener Market, By Type (Sprays, Electric Air Fresheners, Gels, Candles, Liquid); By Application (Households, Corporate, Automotive); By Distribution Channel (Supermarkets/Hypermarkets, Online Stores, Convenience Stores); By Region (North Indi

India Air Freshener Market, By Type (Sprays, Electric Air Fresheners, Gels, Candles, Liquid); By Application (Households, Corporate, Automotive); By Distribution Channel (Supermarkets/Hypermarkets, Online Stores, Convenience Stores); By Region (North India, South India, East India, West India), Trend Analysis, Competitive Landscape & Forecast, 2019–2029


India Air Freshener Market Size Grows at Steady CAGR of 4.82% to Cross USD 476.8 Million by 2029

India air freshener market is flourishing because of an increasing level of disposable income among growing middle class people, rising awareness about hygiene and sanitation, and rapid urbanization across the country.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India air freshener market size at USD 359.53 million in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the India air freshener market size to grow at a CAGR of 4.82% reaching a value of USD 476.82 million by 2029. Major growth drivers for the India air freshener market include an increasing urbanization, rising disposable incomes, evolving lifestyles, and a growing emphasis on hygiene and cleanliness among consumers. As cities expand and living spaces become more confined, the demand for air fresheners as a means to uphold pleasant indoor atmospheres has surged. Notably, the COVID-19 pandemic has heightened concerns regarding indoor air quality, further boosting the market as consumers seek products that not only mask odors but also purify and enhance the indoor air quality in homes and workplaces. Furthermore, the market benefits from product diversification, including eco-friendly and natural options, coupled with aggressive marketing strategies by both domestic and international brands. This combination of factors supports the positive growth trajectory of the air freshener market in India, characterized by numerous product launches, a significant surge in online sales, and continuous expansion within the fragrance industry. Consequently, this market presents attractive opportunities for growth and investment in the Indian market landscape. However, price sensitivity and competition from traditional products are anticipated to restrain the overall market growth during the forecast period.

India Air Freshener Market – Overview

India air freshener market refers to the sector within India's consumer goods industry that deals with the production, distribution, and sale of products designed to improve the ambiance and odor of indoor spaces. Air fresheners are designed to emit pleasant fragrances and mask or eliminate undesirable odors in various settings, including homes, offices, commercial spaces, and vehicles. This market encompasses a wide range of product types, including aerosol sprays, plug-in devices, gels, scented candles, and reed diffusers, among others. Key factors driving this market include urbanization, rising disposable incomes, evolving lifestyles, and a growing awareness of hygiene and cleanliness. As consumers seek to maintain pleasant indoor environments, the India air freshener market continues to grow, offering a diverse array of fragrance choices and product options to cater to varying preferences and needs.

Impact of COVID-19 on India Air Freshener Market

COVID-19 pandemic had a mixed impact on the India air freshener market. Initially, there was a surge in demand for air fresheners as consumers sought to create cleaner and more pleasant indoor environments while spending more time at home. However, the economic challenges caused by the pandemic, coupled with supply chain disruptions, impacted the market negatively. Consumers' disposable incomes were constrained, leading to some price sensitivity. Additionally, the emphasis on hygiene and sanitation, although beneficial, led to heightened competition in the market. Overall, the market showed resilience, with manufacturers adapting to evolving consumer needs and preferences, including an increased demand for sanitizing and disinfecting products.

India Air Freshener Market – By Distribution Channel

Based on distribution channel, the India air freshener market is divided into Supermarkets/Hypermarkets, Online Stores, and Convenience Stores segments. The online stores segment held the highest share in the India air freshener market during the forecast period by distribution channel. This shift can be attributed to the growing trend of e-commerce and the convenience it offers to consumers. With increased internet penetration and changing buying habits, more people are turning to online platforms to purchase air fresheners. The COVID-19 pandemic has further accelerated this shift, as consumers seek contactless shopping options. Online stores provide a wide variety of choices and the convenience of doorstep delivery, making them a preferred channel for air freshener purchases, ultimately securing the highest market share in distribution during the forecast period.

Competitive Landscape

Major players operating in the India air freshener market include Henkel Ag & Co, Godrej, Reckitt Benckiser, Mangalam CamPure, Dabur, Miniso, Pour Home, Procter & Gamble, and SC Johnson & Son. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Air Freshener Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Air Freshener Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. India Air Freshener Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising disposable incomes
3.2.1.2. Growing awareness of hygiene and sanitation
3.2.1.3. Increasing urbanization
3.2.2. Restraints
3.2.2.1. Price sensitivity
3.2.2.2. Competition from traditional products
3.2.3. Opportunities
3.2.3.1. Growing e-commerce market
3.2.3.2. Rising demand for premium air fresheners
3.2.4. Challenges
3.2.4.1. Counterfeit products
3.2.4.2. Lack of regulation
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. India Air Freshener Market Overview
4.1. Market Size & Forecast, 2019–2029
4.1.1. By Value (USD Million)
4.2. Market Share & Forecast
4.2.1. By Type
4.2.1.1. Sprays
4.2.1.2. Electric Air Fresheners
4.2.1.3. Gels
4.2.1.4. Candles
4.2.1.5. Liquid
4.2.1.6. Others
4.2.2. By Application
4.2.2.1. Households
4.2.2.2. Corporate
4.2.2.3. Automotive
4.2.3. By Distribution Channel
4.2.3.1. Supermarkets/Hypermarkets
4.2.3.2. Online Stores
4.2.3.3. Convenience Stores
4.2.3.4. Others
4.2.4. By Region
4.2.4.1. North India
4.2.4.2. South India
4.2.4.3. East India
4.2.4.4. West India
5. Competitive Landscape
5.1. List of Key Players and Their Range
5.2. India Air Freshener Company Market Share Analysis, 2022
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Development (Merger, Acquisition, Partnership)
6. Impact of Covid-19 on India Air Freshener Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
7.1. Henkel Ag & Co
7.2. Godrej
7.3. Reckitt Benckiser
7.4. Mangalam CamPure
7.5. Dabur
7.6. Miniso
7.7. Pour Home
7.8. Procter & Gamble
7.9. SC Johnson & Son
7.10. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents
9.5. Assumption & Limitation
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 India Air Freshener Market Segmentation
Figure 2 India Air Freshener Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2022
Figure 4 India Air Freshener Market Size, By Value (USD Million), 2019–2029
Figure 5 India Air Freshener Market Share, By Type, By Value, 2019–2029
Figure 6 India Air Freshener Market Share, By Application, By Value, 2019–2029
Figure 7 India Air Freshener Market Share, By Distribution Channel, By Value, 2019–2029
Figure 8 India Air Freshener Market Share, By Region, By Value, 2019–2029
Figure 9 North India Air Freshener Market Size, By Value (USD Million), 2019−2029
Figure 10 North India Air Freshener Market Share, By Type, By Value, 2019−2029
Figure 11 North India Air Freshener Market Share, By Application, By Value, 2019−2029
Figure 12 North India Air Freshener Market Share, By Distribution Channel, By Value, 2019−2029
Figure 13 South India Air Freshener Market Size, By Value (USD Million), 2019−2029
Figure 14 South India Air Freshener Market Share, By Type, By Value, 2019−2029
Figure 15 South India Air Freshener Market Share, By Application, By Value, 2019−2029
Figure 16 South India Air Freshener Market Share, By Distribution Channel, By Value, 2019−2029
Figure 17 East India Air Freshener Market Size, By Value (USD Million), 2019−2029
Figure 18 East India Air Freshener Market Share, By Type, By Value, 2019−2029
Figure 19 East India Air Freshener Market Share, By Application, By Value, 2019−2029
Figure 20 East India Air Freshener Market Share, By Distribution Channel, By Value, 2019−2029
Figure 21 West India Air Freshener Market Size, By Value (USD Million), 2019−2029
Figure 22 West India Air Freshener Market Share, By Type, By Value, 2019−2029
Figure 23 West India Air Freshener Market Share, By Application, By Value, 2019−2029
Figure 24 West India Air Freshener Market Share, By Distribution Channel, By Value, 2019−2029
List of Tables
Table 1 India Air Freshener Market Share, By Type, By Value, 2019–2029
Table 2 India Air Freshener Market Share, By Application, By Value, 2019–2029
Table 3 India Air Freshener Market Share, By Distribution Channel, By Value, 2019–2029
Table 4 India Air Freshener Market Share, By Region, By Value, 2019–2029
Table 5 North India Air Freshener Market Size, By Value (USD Million), 2019−2029
Table 6 North India Air Freshener Market Share, By Type, By Value, 2019−2029
Table 7 North India Air Freshener Market Share, By Application, By Value, 2019−2029
Table 8 North India Air Freshener Market Share, By Distribution Channel, By Value, 2019−2029
Table 9 South India Air Freshener Market Size, By Value (USD Million), 2019−2029
Table 10 South India Air Freshener Market Share, By Type, By Value, 2019−2029
Table 11 South India Air Freshener Market Share, By Application, By Value, 2019−2029
Table 12 South India Air Freshener Market Share, By Distribution Channel, By Value, 2019−2029
Table 13 East India Air Freshener Market Size, By Value (USD Million), 2019−2029
Table 14 East India Air Freshener Market Share, By Type, By Value, 2019−2029
Table 15 East India Air Freshener Market Share, By Application, By Value, 2019−2029
Table 16 East India Air Freshener Market Share, By Distribution Channel, By Value, 2019−2029
Table 17 West India Air Freshener Market Size, By Value (USD Million), 2019−2029
Table 18 West India Air Freshener Market Share, By Type, By Value, 2019−2029
Table 19 West India Air Freshener Market Share, By Application, By Value, 2019−2029
Table 20 West India Air Freshener Market Share, By Distribution Channel, By Value, 2019−2029
Table 21 Henkel Ag & Co Company Overview
Table 22 Henkel Ag & Co Financial Overview
Table 23 Godrej Company Overview
Table 24 Godrej Financial Overview
Table 25 Reckitt Benckiser Company Overview
Table 26 Reckitt Benckiser Financial Overview
Table 27 Mangalam CamPure Company Overview
Table 28 Mangalam CamPure Financial Overview
Table 29 Dabur Company Overview
Table 30 Dabur Financial Overview
Table 31 Miniso Company Overview
Table 32 Miniso Financial Overview
Table 33 Pour Home Company Overview
Table 34 Pour Home Financial Overview
Table 35 Procter & Gamble Company Overview
Table 36 Procter & Gamble Financial Overview
Table 37 SC Johnson & Son Company Overview
Table 38 SC Johnson & Son Financial Overview

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings