Europe Flowers and Ornamental Plants Market, By Product Type (Potted Plants, Cut Flowers, Cuttings, Mats, Saplings); By Plantation (Indoor, Outdoor); By Application (Home, Commercial); By Country (Germany, United Kingdom, Italy, France, Spain, Belgium, Ru

Europe Flowers and Ornamental Plants Market, By Product Type (Potted Plants, Cut Flowers, Cuttings, Mats, Saplings); By Plantation (Indoor, Outdoor); By Application (Home, Commercial); By Country (Germany, United Kingdom, Italy, France, Spain, Belgium, Russia, Netherlands, Rest of Europe), Competitive Landscape & Forecast, 2019–2029


Europe Flowers and Ornamental Plants Market Size Set to Grow at Steady CAGR of 6.88% to Reach USD 12.18 Billion by 2029

Europe flowers and ornamental plants market is flourishing due to increasing demand for landscaping, interior decor, and events, growing disposable income, urbanization, and rising gifting culture.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Europe flowers and ornamental plants market size at USD 7.65 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects the Europe flowers and ornamental plants market size to grow at a CAGR of 6.88% reaching a value of USD 12.18 billion by 2029. The Europe flowers and ornamental plants market is experiencing major shifts. Consumers are looking for eco-friendly options and local varieties, therefore sustainability is a major priority. Convenience and a broader selection are driving the growth of online plant purchasing platforms. Space constraints and a growing interest in well-being are driving an increase in urban gardening and indoor plants. Plant kinds that are unique and durable are being created using advanced breeding procedures. Further, the custom of giving plants as gifts for particular occasions is expanding. However, market dynamics are being influenced by changing weather patterns and restrictions affecting international trade.

Europe Flowers and Ornamental Plants Market – Overview

Flowers and ornamental plants encompass a diverse array of cultivated flora valued for their aesthetic appeal. These plants, ranging from vibrant blooms to lush foliage, are cultivated for decorative purposes in gardens, landscapes, and interior spaces. Renowned for their beauty and symbolism, they hold cultural, emotional, and even commercial significance. With a wide variety of species, colors, shapes, and sizes, flowers and ornamental plants contribute to the visual enhancement of environments, promote biodiversity, and often play a role in various traditions and celebrations worldwide. Their cultivation combines horticultural expertise with artistic appreciation, making them an integral part of human surroundings.

Impact of COVID-19 on Europe Flowers and Ornamental Plants Market

Europe flowers and ornamental plants market experienced significant disruption due to COVID-19. Lockdowns and restrictions led to supply chain challenges, reduced consumer spending, and event cancellations, impacting both production and sales. Nurseries and retailers faced financial strain as demand waned. The shift towards online sales and home gardening partially offset losses, but overall, the industry suffered from the pandemic's economic repercussions. Despite the challenges, efforts to adapt to new consumer preferences and digital platforms have allowed the market to show resilience and seek recovery as restrictions gradually ease.

Europe Flowers and Ornamental Plants Market – By Application

By application, Europe flowers and ornamental plants market is divided into Home and Commercial segments. The commercial segment encompasses businesses and enterprises engaged in the cultivation, distribution, and sale of flowers and ornamental plants on a larger scale, serving industries, such as landscaping, events, and floral arrangements. The home segment, on the other hand, caters to individual consumers purchasing flowers and ornamental plants for personal use and decoration. These segments reflect the diverse nature of the market, catering to both professional and personal demands for floral and ornamental products across Europe.

Competitive Landscape

Europe flowers and ornamental plants market is fiercely competitive. Major companies in the market include Syngenta, Beekenkamp Group, Hofland flowering plants, SAKATA, DUTCH FLOWER GROUP, MARGINPAR BV, Walter Blom Plants BV, Selecta Klemm, Double H Nurseries Ltd, ARCANGELI GIOVANNI & FIGLIO, KP Holland, and Ball Horticultural Company. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Europe flowers and ornamental plants market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Europe Flowers and Ornamental Plants Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Europe Flowers and Ornamental Plants Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Europe Flowers and Ornamental Plants Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Increasing demand for aesthetic and decorative elements
3.2.1.2. Availability of numerous varieties of decorative plants
3.2.2. Restraints
3.2.2.1. Seasonal variability
3.2.2.2. Use of toxic chemicals on plants and flowers
3.2.3. Opportunities
3.2.3.1. Sustainable and local sourcing
3.2.3.2. Increasing demand for indoor plants and flowers in residential
3.2.4. Challenges
3.2.4.1. Competition from artificial alternatives
3.2.4.2. High cost of organic plant feed and fertilizers
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Europe Flowers and Ornamental Plants Market Overview
4.1. Market Size & Forecast, 2019–2029
4.1.1. By Value (USD Billion)
4.2. Market Share & Forecast
4.2.1. By Product Type
4.2.1.1. Potted Plants
4.2.1.2. Cut Flowers
4.2.1.3. Cuttings
4.2.1.4. Mats
4.2.1.5. Saplings
4.2.1.6. Others
4.2.2. By Plantation
4.2.2.1. Indoor
4.2.2.2. Outdoor
4.2.3. By Application
4.2.3.1. Home
4.2.3.2. Commercial
4.2.4. By Country
4.2.4.1. Germany
4.2.4.2. United Kingdom
4.2.4.3. Italy
4.2.4.4. France
4.2.4.5. Spain
4.2.4.6. Belgium
4.2.4.7. Russia
4.2.4.8. Netherlands
4.2.4.9. Rest of Europe
5. Competitive Landscape
5.1. List of Key Players and Their Range
5.2. Europe Flowers and Ornamental Plants Company Market Share Analysis, 2022
5.3. Competitive Benchmarking, By Operating Parameters
5.4. Key Strategic Development (Merger, Acquisition, Partnership)
6. Impact of Covid-19 on Europe Flowers and Ornamental Plants Market Industry
7. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, SWOT Analysis)
7.1. ÜMMEN ORANGE
7.2. Syngenta
7.3. Beekenkamp Group
7.4. Hofland flowering plants
7.5. SAKATA
7.6. DUTCH FLOWER GROUP
7.7. MARGINPAR BV
7.8. Walter Blom Plants BV
7.9. Selecta Klemm
7.10. Double H Nurseries Ltd
7.11. ARCANGELI GIOVANNI & FIGLIO
7.12. KP Holland
7.13. Ball Horticultural Company
7.14. Other prominent players
8. Key Strategic Recommendations
9. Research Methodology
9.1. Qualitative Research
9.1.1. Primary & Secondary Research
9.2. Quantitative Research
9.3. Market Breakdown & Data Triangulation
9.3.1. Secondary Research
9.3.2. Primary Research
9.4. Breakdown of Primary Research Respondents
9.5. Assumption & Limitation
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 Europe Flowers and Ornamental Plants Market Segmentation
Figure 2 Europe Flowers and Ornamental Plants Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2021
Figure 4 Europe Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019–2029
Figure 5 Europe Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019–2029
Figure 6 Europe Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019–2029
Figure 7 Europe Flowers and Ornamental Plants Market Share, By Application, By Value, 2019–2029
Figure 8 Europe Flowers and Ornamental Plants Market Share, By Country, By Value, 2019–2029
Figure 9 Germany Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 10 Germany Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 11 Germany Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 12 Germany Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Figure 13 United Kingdom Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 14 United Kingdom Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 15 United Kingdom Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 16 United Kingdom Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Figure 17 Italy Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 18 Italy Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 19 Italy Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 20 Italy Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Figure 21 France Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 22 France Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 23 France Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 24 France Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Figure 25 Spain Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 26 Spain Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 27 Spain Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 28 Spain Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Figure 29 Netherlands Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 30 Netherlands Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 31 Netherlands Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 32 Netherlands Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Figure 33 Belgium Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 34 Belgium Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 35 Belgium Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 36 Belgium Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Figure 37 NORDIC Countries Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 38 NORDIC Countries Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 39 NORDIC Countries Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 40 NORDIC Countries Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Figure 41 Rest of Europe Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Figure 42 Rest of Europe Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Figure 43 Rest of Europe Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Figure 44 Rest of Europe Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
List of Tables
Table 1 Europe Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019–2029
Table 2 Europe Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019–2029
Table 3 Europe Flowers and Ornamental Plants Market Share, By Application, By Value, 2019–2029
Table 4 Europe Flowers and Ornamental Plants Market Share, By Country, By Value, 2019–2029
Table 5 Germany Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 6 Germany Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 7 Germany Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 8 Germany Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 9 United Kingdom Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 10 United Kingdom Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 11 United Kingdom Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 12 United Kingdom Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 13 Italy Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 14 Italy Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 15 Italy Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 16 Italy Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 17 France Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 18 France Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 19 France Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 20 France Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 21 Spain Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 22 Spain Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 23 Spain Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 24 Spain Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 25 Netherlands Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 26 Netherlands Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 27 Netherlands Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 28 Netherlands Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 29 Belgium Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 30 Belgium Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 31 Belgium Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 32 Belgium Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 33 NORDIC Countries Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 34 NORDIC Countries Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 35 NORDIC Countries Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 36 NORDIC Countries Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 37 Rest of Europe Flowers and Ornamental Plants Market Size, By Value (USD Billion), 2019−2029
Table 38 Rest of Europe Flowers and Ornamental Plants Market Share, By Product Type, By Value, 2019−2029
Table 39 Rest of Europe Flowers and Ornamental Plants Market Share, By Plantation, By Value, 2019−2029
Table 40 Rest of Europe Flowers and Ornamental Plants Market Share, By Application, By Value, 2019−2029
Table 41 ÜMMEN ORANGE Company Overview
Table 42 ÜMMEN ORANGE Financial Overview
Table 43 Syngenta Company Overview
Table 44 Syngenta Financial Overview
Table 45 Beekenkamp Group Company Overview
Table 46 Beekenkamp Group Financial Overview
Table 47 Hofland flowering plants Company Overview
Table 48 Hofland flowering plants Financial Overview
Table 49 SAKATA Company Overview
Table 50 SAKATA Financial Overview
Table 51 DUTCH FLOWER GROUP Company Overview
Table 52 DUTCH FLOWER GROUP Financial Overview
Table 53 MARGINPAR BV Company Overview
Table 54 MARGINPAR BV Financial Overview
Table 55 Walter Blom Plants BV Company Overview
Table 56 Walter Blom Plants BV Financial Overview
Table 57 Selecta Klemm Company Overview
Table 58 Selecta Klemm Financial Overview
Table 59 Double H Nurseries Ltd Company Overview
Table 60 Double H Nurseries Ltd Financial Overview
Table 61 ARCANGELI GIOVANNI & FIGLIO Company Overview
Table 62 ARCANGELI GIOVANNI & FIGLIO Financial Overview
Table 63 KP Holland Company Overview
Table 64 KP Holland Financial Overview
Table 65 Ball Horticultural Company: Company Overview
Table 66 Ball Horticultural Company Financial Overview

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