China Tuna Market, By Product Type (Canned Tuna, Frozen Tuna, Fresh Tuna, Sushi-Grade Tuna); By Species (Yellowfin Tuna, Skipjack Tuna, Bigeye Tuna, Bluefin Tuna, Albacore Tuna); By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, On

China Tuna Market, By Product Type (Canned Tuna, Frozen Tuna, Fresh Tuna, Sushi-Grade Tuna); By Species (Yellowfin Tuna, Skipjack Tuna, Bigeye Tuna, Bluefin Tuna, Albacore Tuna); By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Seafood Stores, Foodservice (Restaurants, Hotels, Catering)); By End User (Household Consumption, Foodservice Industry, Others), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


China Tuna Market Expands at Steady CAGR of 3.06% to Reach USD 2.16 Billion by 2030

China Tuna Market is flourishing because of the rising disposable income of Chinese consumers and the government’s support to promote the development of the seafood industry.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated China Tuna Market size at USD 1.76 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects China Tuna Market size to expand at a CAGR of 3.06% reaching a value of USD 2.16 billion by 2030. The adoption of sustainable techniques in the tuna business and affordable accessibility of the fish in the market are key growth factors for China Tuna Market. Over the course of the forecast period, the premiumization of tuna products and its incorporation into traditional Chinese cuisine are expected to propel China Tuna Market.

Opportunity - Growing Demand for Ready to Eat (RTE) Meals

Ready-to-eat (RTE) tuna meals serve a market of time-pressed consumers seeking fast, healthful, and nutrient-dense meal alternatives with no preparation needed. RTE food items are popular among those who lead busy lives and are often on the move, especially in metropolitan regions where time-constrained consumers look for quick meal options. Canned tuna is emerging as a lucrative RTE meal in China owing to its longer shelf life and affordability. It is an extremely popular source of protein that keeps well in storage and doesn't require refrigeration. The increasing number of working class people and their hectic lifestyles are having a direct positive impact on the expansion of China Tuna Market.

Impact of Escalating Geopolitical Tensions on China Tuna Market

The escalating geopolitical tensions significantly impact China Tuna Market in several ways. China is a prominent importer of tuna fish. However, geopolitical conflicts result in supply chain disruption because of trade restrictions enforced by several nations. There will thus be a significant gap between supply and demand for tuna fish on the Chinese market. In addition, higher insurance and transportation costs would eventually drive up the price of tuna, which is expected to have a detrimental effect on demand. Tuna populations and sustainable fishing methods may be impacted by disputes over fishing rights in disputed waters. Conflicts over fishing zones may result in overfishing or illegal fishing, which will eventually affect the supply.

Convenience Stores Are Fastest Growing Distribution Channels

The supermarkets and hypermarkets segment holds the largest market share of China Tune Market. However, the convenience store segment is projected to register high growth rate over the forecast period. The changing lifestyle and busy schedules of Chinese consumers has resulted in significant spike in the demand for quick meals and snacks. As a result, the demand for convenience store products, such as salad kits, wraps and sandwiches, and pouches, with tuna content is gaining significant traction, driving China Tuna Market.

Competitive Landscape

China Tuna market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include Hebei Oceane, Fujian Yunshang Food Co., Ltd, Jutai Foods Group, Ningbo Today Food Co., Ltd, Shine Seafoods, Zhangzhou Great Land Foods Co., Ltd, Tropical Food Manufacturing (Ningbo) Co., Ltd, and Qinhuangdao Ocean Food Co., Ltd.

To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and China Tuna Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in China Tuna Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. China Tuna Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Disposable Income of Chinese Consumers
3.2.1.2. Urbanization and Lifestyle Changes
3.2.1.3. Government Support to Promote the Development of the Seafood Industry
3.2.2. Restraints
3.2.2.1. Overfishing and Environmental Concerns
3.2.2.2. Ensuring Food Safety Standards and Addressing Consumer Concerns about Seafood Quality
3.2.3. Opportunities
3.2.3.1. Developing Value-Added Tuna Products
3.2.3.2. Adopting Sustainable Fishing Practices
3.2.3.3. Rapid Growth of E-Commerce in China
3.2.4. Challenges
3.2.4.1. Competition from Other Countries
3.2.4.2. Regulatory Challenges
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. China Tuna Market: Marketing Strategies
5. China Tuna Market: Pricing Analysis
6. China Tuna Market Overview
6.1. Market Size & Forecast, 2019–2030
6.1.1. By Value (USD Billion)
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.1.1. Canned Tuna
6.2.1.2. Frozen Tuna
6.2.1.3. Fresh Tuna
6.2.1.4. Sushi-Grade Tuna
6.2.2. By Species
6.2.2.1. Yellowfin Tuna
6.2.2.2. Skipjack Tuna
6.2.2.3. Bigeye Tuna
6.2.2.4. Bluefin Tuna
6.2.2.5. Albacore Tuna
6.2.3. By Distribution Channel
6.2.3.1. Supermarkets & Hypermarkets
6.2.3.2. Convenience Stores
6.2.3.3. Online Retailers
6.2.3.4. Specialty Seafood Stores
6.2.3.5. Foodservice (Restaurants, Hotels, Catering)
6.2.4. By End User
6.2.4.1. Household Consumption
6.2.4.2. Foodservice Industry
6.2.4.3. Others
7. Competitive Landscape
7.1. List of Key Players and Their Product Types
7.2. China Tuna Company Market Share Analysis, 2023
7.3. Competitive Benchmarking, By Operating Parameters
7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on China Tuna Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, and SWOT Analysis)
9.1. Hebei Oceane
9.2. Fujian Yunshang Food Co., Ltd
9.3. Jutai Foods Group
9.4. Ningbo Today Food Co., Ltd
9.5. Shine Seafoods
9.6. Zhangzhou Great Land Foods Co., Ltd
9.7. Tropical Food Manufacturing (Ningbo) Co., Ltd
9.8. Qinhuangdao Ocean Food Co., Ltd
9.9. Other prominent players
10. Key Strategic Recommendations
11. Research Methodology
11.1. Qualitative Research
11.1.1. Primary & Secondary Research
11.2. Quantitative Research
11.3. Market Breakdown & Data Triangulation
11.3.1. Secondary Research
11.3.2. Primary Research
11.4. Breakdown of Primary Research Respondents
11.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 China Tuna Segmentation
Figure 2 China Tuna Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 China Tuna Market Size, By Value (USD Billion), 2019–2030
Figure 5 China Tuna Market Share, By Product Type, By Value (USD Billion), 2019–2030
Figure 6 China Tuna Market Share, By Species, By Value (USD Billion), 2019–2030
Figure 7 China Tuna Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030
Figure 8 China Tuna Market Share, By End User, By Value (USD Billion), 2019–2030
List of Tables
Table 1 China Tuna Market Size, By Value (USD Billion), 2019–2030
Table 2 China Tuna Market Share, By Product Type, By Value (USD Billion), 2019–2030
Table 3 China Tuna Market Share, By Species, By Value (USD Billion), 2019–2030
Table 4 China Tuna Market Share, By Distribution Channel, By Value (USD Billion), 2019–2030
Table 5 China Tuna Market Share, By End User, By Value (USD Billion), 2019–2030
Table 6 Hebei Oceane Company Overview
Table 7 Hebei Oceane Financial Overview
Table 8 Fujian Yunshang Food Co., Ltd Company Overview
Table 9 Fujian Yunshang Food Co., Ltd Financial Overview
Table 10 Jutai Foods Group. Company Overview
Table 11 Jutai Foods Group. Financial Overview
Table 12 Ningbo Today Food Co., Ltd Company Overview
Table 13 Ningbo Today Food Co., Ltd Financial Overview
Table 14 Shine Seafoods Company Overview
Table 15 Shine Seafoods Financial Overview
Table 16 Zhangzhou Great Land Foods Co., Ltd Company Overview
Table 17 Zhangzhou Great Land Foods Co., Ltd Financial Overview
Table 18 Tropical Food Manufacturing (Ningbo) Co., Ltd Company Overview
Table 19 Tropical Food Manufacturing (Ningbo) Co., Ltd Financial Overview
Table 20 Qinhuangdao Ocean Food Co., Ltd Company Overview
Table 21 Qinhuangdao Ocean Food Co., Ltd Financial Overview

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