Asia Pacific Gift Card and Incentive Card Market, By Card Type (Closed-Loop Card, Open-Loop Card); By Consumer (Individual, Corporate); By Distribution Channel (Online, Offline); By Spend Category (E-commerce & Departmental Stores, Restaurants & Bars, Sup

Asia Pacific Gift Card and Incentive Card Market, By Card Type (Closed-Loop Card, Open-Loop Card); By Consumer (Individual, Corporate); By Distribution Channel (Online, Offline); By Spend Category (E-commerce & Departmental Stores, Restaurants & Bars, Supermarkets, Hypermarkets, and Convenience Stores, Entertainment & Gaming, Specialty Stores, Others (Travel, Health & Wellness)); By Country (China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Malaysia, Singapore, Vietnam, Rest of Asia Pacific); Trend Analysis, Competitive Landscape & Forecast, 2019–2030


Asia Pacific Gift Card and Incentive Card Market Size Booming to Surpass Staggering Value of USD 350 Billion by 2030
Asia Pacific Gift Card and Incentive Card Market is thriving due to growing digital payment trends, expanding reach of e-commerce, and increasing adoption by corporates.
BlueWeave Consulting, a leading strategic consulting, and Market research firm, in its recent study, estimated Asia Pacific Gift Card and Incentive Card Market size by value at USD 217.10 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Asia Pacific Gift Card and Incentive Card Market size to expand at a CAGR of 7.2% reaching a value of USD 350.56 billion in 2030. Asia Pacific Gift Card and Incentive Card Market is driven by rising digitalization and e-commerce, growing corporate adoption of incentive programs to boost employee motivation, and increasing consumer preference for cashless transactions. The convenience and flexibility of gift cards, coupled with their ability to cater to a wide range of consumer preferences, further bolster their popularity. Seasonal and festival-driven shopping sprees, coupled with the expanding middle-class population with higher disposable income, also contribute to market growth. Additionally, advancements in security features and innovative card designs enhance consumer trust and appeal, driving further adoption of gift cards and incentive cards across the Asia Pacific region.
Opportunity – Growing Corporate Gifting Segment
Corporate gifting has emerged as a significant growth driver in Asia Pacific Gift Card and Incentive Card Market. Businesses increasingly use gift cards as a tool for employee recognition, client appreciation, and sales incentives. This trend boosts demand, driven by the growing corporate culture and the need for effective, customizable rewards. Consequently, the market is witnessing robust expansion as companies prioritize personalized gifting solutions to enhance employee engagement and customer loyalty.

Impact of Escalating Geopolitical Tensions on Asia Pacific Gift Card and Incentive Card Market
Geopolitical tensions could significantly impact Asia Pacific Gift Card and Incentive Card market, leading to supply chain disruptions, increased costs, regulatory changes, and consumer confidence decline. Political instability and fluctuating currency exchange rates could also affect pricing strategies and profit margins. Businesses may need to adapt their strategies, focusing on domestic markets and digital solutions, to mitigate risks associated with geopolitical tensions.
E-commerce & Department Stores Held Largest Market Share
The e-commerce & departmental stores segment is the largest spend category in Asia Pacific Gift Card and Incentive Card Market. The ubiquitous segment dominates due to the rapid growth of online shopping and the convenience of digital gift cards. E-commerce platforms and department stores offer extensive selections and flexibility for consumers, contributing to their significant share of the market. The trend reflects the increasing preference for digital and versatile shopping options across the region.
Competitive Landscape
Asia Pacific Gift Card and Incentive Card Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include Sodexo, Edenred, Blackhawk Network, CKS Gift Cards, Qwikrewards, eVoucher India, IGP, LivQuik, and Woohoo. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Asia Pacific Gift Card and Incentive Card Market.


The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Asia Pacific Gift Card and Incentive Card Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Asia Pacific Gift Card and Incentive Card Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Asia Pacific Gift Card and Incentive Card Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. E-commerce boom
3.2.1.2. Increased smartphone penetration
3.2.1.3. Shifting consumer preferences
3.2.1.4. Demand for cash alternatives
3.2.2. Restraints
3.2.2.1. Limited acceptance
3.2.2.2. Security concerns
3.2.3. Opportunities
3.2.3.1. Corporate gifting
3.2.3.2. Technological innovation
3.2.4. Challenges
3.2.4.1. High fees
3.2.4.2. Lack of transparency
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Asia Pacific Gift Card and Incentive Card Market: Marketing Strategies
5. Asia Pacific Gift Card and Incentive Card Market: Pricing Analysis
6. Asia Pacific Gift Card and Incentive Card Market Overview
6.1. Market Size & Forecast, 2019–2030
6.1.1. By Value (USD Billion)
6.2. Market Share & Forecast
6.2.1. By Card Type
6.2.1.1. Closed-Loop Card
6.2.1.2. Open-Loop Card
6.2.2. By Consumer
6.2.2.1. Individual
6.2.2.2. Corporate
6.2.3. By Distribution Channel
6.2.3.1. Online
6.2.3.2. Offline
6.2.4. By Spend Category
6.2.4.1. E-commerce & Departmental Stores
6.2.4.2. Restaurants & Bars
6.2.4.3. Supermarket
6.2.4.4. Hypermarket & Convenience Store
6.2.4.5. Entertainment & Gaming
6.2.4.6. Specialty Store
6.2.4.7. Others (Travel, Health & Wellness)
6.2.5. By Country
6.2.5.1. China
6.2.5.2. India
6.2.5.3. Japan
6.2.5.4. South Korea
6.2.5.5. Australia & New Zealand
6.2.5.6. Indonesia
6.2.5.7. Malaysia
6.2.5.8. Singapore
6.2.5.9. Vietnam
6.2.5.10. Rest of Asia Pacific
7. China Gift Card and Incentive Card Market
7.1. Market Size & Forecast, 2019–2030
7.1.1. By Value (USD Million)
7.2. Market Share & Forecast
7.2.1. By Card Type
7.2.2. By Consumer
7.2.3. By Distribution Channel
7.2.4. By Spend Category
8. India Gift Card and Incentive Card Market
8.1. Market Size & Forecast, 2019–2030
8.1.1. By Value (USD Million)
8.2. Market Share & Forecast
8.2.1. By Card Type
8.2.2. By Consumer
8.2.3. By Distribution Channel
8.2.4. By Spend Category
9. Japan Gift Card and Incentive Card Market
9.1. Market Size & Forecast, 2019–2030
9.1.1. By Value (USD Million)
9.2. Market Share & Forecast
9.2.1. By Card Type
9.2.2. By Consumer
9.2.3. By Distribution Channel
9.2.4. By Spend Category
10. South Korea Gift Card and Incentive Card Market
10.1. Market Size & Forecast, 2019–2030
10.1.1. By Value (USD Million)
10.2. Market Share & Forecast
10.2.1. By Card Type
10.2.2. By Consumer
10.2.3. By Distribution Channel
10.2.4. By Spend Category
11. Australia & New Zealand Gift Card and Incentive Card Market
11.1. Market Size & Forecast, 2019–2030
11.1.1. By Value (USD Million)
11.2. Market Share & Forecast
11.2.1. By Card Type
11.2.2. By Consumer
11.2.3. By Distribution Channel
11.2.4. By Spend Category
12. Indonesia Gift Card and Incentive Card Market
12.1. Market Size & Forecast, 2019–2030
12.1.1. By Value (USD Million)
12.2. Market Share & Forecast
12.2.1. By Card Type
12.2.2. By Consumer
12.2.3. By Distribution Channel
12.2.4. By Spend Category
13. Malaysia Gift Card and Incentive Card Market
13.1. Market Size & Forecast, 2019–2030
13.1.1. By Value (USD Million)
13.2. Market Share & Forecast
13.2.1. By Card Type
13.2.2. By Consumer
13.2.3. By Distribution Channel
13.2.4. By Spend Category
14. Singapore Gift Card and Incentive Card Market
14.1. Market Size & Forecast, 2019–2030
14.1.1. By Value (USD Million)
14.2. Market Share & Forecast
14.2.1. By Card Type
14.2.2. By Consumer
14.2.3. By Distribution Channel
14.2.4. By Spend Category
15. Vietnam Gift Card and Incentive Card Market
15.1. Market Size & Forecast, 2019–2030
15.1.1. By Value (USD Million)
15.2. Market Share & Forecast
15.2.1. By Card Type
15.2.2. By Consumer
15.2.3. By Distribution Channel
15.2.4. By Spend Category
16. Rest of Asia Pacific Gift Card and Incentive Card Market
16.1. Market Size & Forecast, 2019–2030
16.1.1. By Value (USD Million)
16.2. Market Share & Forecast
16.2.1. By Card Type
16.2.2. By Consumer
16.2.3. By Distribution Channel
16.2.4. By Spend Category
17. Competitive Landscape
17.1. List of Key Players and Their Offerings
17.2. Asia Pacific Gift Card and Incentive Card Company Market Share Analysis, 2023
17.3. Competitive Benchmarking, By Operating Parameters
17.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
18. Impact of Escalating Geopolitical Tensions on Asia Pacific Gift Card and Incentive Card Market
19. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
19.1. Sodexo
19.2. Edenred
19.3. Blackhawk Network
19.4. CKS Gift Cards
19.5. Qwikrewards
19.6. eVoucher India
19.7. IGP
19.8. LivQuik
19.9. Woohoo
19.10. Other Prominent Players
20. Key Strategic Recommendations
21. Research Methodology
21.1. Qualitative Research
21.1.1. Primary & Secondary Research
21.2. Quantitative Research
21.3. Market Breakdown & Data Triangulation
21.3.1. Secondary Research
21.3.2. Primary Research
21.4. Breakdown of Primary Research Respondents, By Region
21.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 Asia Pacific Gift Card and Incentive Card Segmentation
Figure 2 Asia Pacific Gift Card and Incentive Card Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 Asia Pacific Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 5 Asia Pacific Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 6 Asia Pacific Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 7 Asia Pacific Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 8 Asia Pacific Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 9 Asia Pacific Gift Card and Incentive Card Market Share, By Country, By Value, 2019–2030
Figure 10 China Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 11 China Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 12 China Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 13 China Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 14 China Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 15 India Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 16 India Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 17 India Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 18 India Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 19 India Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 20 Japan Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 21 Japan Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 22 Japan Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 23 Japan Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 24 Japan Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 25 South Korea Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 26 South Korea Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 27 South Korea Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 28 South Korea Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 29 South Korea Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 30 Australia & New Zealand Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 31 Australia & New Zealand Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 32 Australia & New Zealand Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 33 Australia & New Zealand Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 34 Australia & New Zealand Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 35 Indonesia Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 36 Indonesia Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 37 Indonesia Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 38 Indonesia Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 39 Indonesia Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 40 Malaysia Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 41 Malaysia Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 42 Malaysia Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 43 Malaysia Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 44 Malaysia Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 45 Singapore Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 46 Singapore Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 47 Singapore Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 48 Singapore Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 49 Singapore Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 50 Vietnam Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 51 Vietnam Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 52 Vietnam Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 53 Vietnam Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 54 Vietnam Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
Figure 55 Rest of Asia Pacific Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Figure 56 Rest of Asia Pacific Gift Card and Incentive Card Market Share, By Card Type, By Value, 2019–2030
Figure 57 Rest of Asia Pacific Gift Card and Incentive Card Market Share, By Consumer, By Value, 2019–2030
Figure 58 Rest of Asia Pacific Gift Card and Incentive Card Market Share, By Distribution Channel, By Value, 2019–2030
Figure 59 Rest of Asia Pacific Gift Card and Incentive Card Market Share, By Spend Category, By Value, 2019–2030
List of Tables
Table 1 Asia Pacific Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 2 Asia Pacific Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 3 Asia Pacific Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 4 Asia Pacific Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 5 Asia Pacific Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 6 Asia Pacific Gift Card and Incentive Card Market Size, By Country, By Value, 2019–2030
Table 7 China Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 8 China Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 9 China Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 10 China Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 11 China Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 12 India Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 13 India Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 14 India Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 15 India Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 16 India Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 17 Japan Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 18 Japan Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 19 Japan Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 20 Japan Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 21 Japan Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 22 South Korea Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 23 South Korea Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 24 South Korea Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 25 South Korea Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 26 South Korea Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 27 Australia & New Zealand Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 28 Australia & New Zealand Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 29 Australia & New Zealand Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 30 Australia & New Zealand Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 31 Australia & New Zealand Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 32 Indonesia Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 33 Indonesia Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 34 Indonesia Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 35 Indonesia Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 36 Indonesia Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 37 Malaysia Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 38 Malaysia Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 39 Malaysia Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 40 Malaysia Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 41 Malaysia Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 42 Singapore Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 43 Singapore Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 44 Singapore Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 45 Singapore Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 46 Singapore Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 47 Vietnam Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 48 Vietnam Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 49 Vietnam Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 50 Vietnam Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 51 Vietnam Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 52 Rest of Asia Pacific Gift Card and Incentive Card Market Size, By Value (USD Million), 2019–2030
Table 53 Rest of Asia Pacific Gift Card and Incentive Card Market Size, By Card Type, By Value, 2019–2030
Table 54 Rest of Asia Pacific Gift Card and Incentive Card Market Size, By Consumer, By Value, 2019–2030
Table 55 Rest of Asia Pacific Gift Card and Incentive Card Market Size, By Distribution Channel, By Value, 2019–2030
Table 56 Rest of Asia Pacific Gift Card and Incentive Card Market Size, By Spend Category, By Value, 2019–2030
Table 57 Sodexo Company Overview
Table 58 Sodexo Financial Overview
Table 59 Edenred Company Overview
Table 60 Edenred Financial Overview
Table 61 Blackhawk Network Company Overview
Table 62 Blackhawk Network Financial Overview
Table 63 CKS Gift Cards Company Overview
Table 64 CKS Gift Cards Financial Overview
Table 65 Qwikrewards Company Overview
Table 66 Qwikrewards Financial Overview
Table 67 eVoucher India Company Overview
Table 68 eVoucher India Financial Overview
Table 69 IGP Company Overview
Table 70 IGP Financial Overview
Table 71 LivQuik Company Overview
Table 72 LivQuik Financial Overview
Table 73 Woohoo Company Overview
Table 74 Woohoo Financial Overview

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