Phishing Protection Market Size, Share & Trends Analysis Report, By Offering (Solutions, Services); By Type (Email-Based, Non-Email-Based); By Deployment Model (On-Premise, Cloud-Based); By End Use (Healthcare, BFSI, IT & Telecommunication, Retail & E-com

Phishing Protection Market Size, Share & Trends Analysis Report, By Offering (Solutions, Services); By Type (Email-Based, Non-Email-Based); By Deployment Model (On-Premise, Cloud-Based); By End Use (Healthcare, BFSI, IT & Telecommunication, Retail & E-commerce, Others); By Region, Segment Forecast, 2022–2032

Global phishing protection market size was valued at approximately USD 2.3 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2032, reaching a market size of USD 7.19 billion by 2032. With the rising frequency and sophistication of phishing attacks, businesses and individuals alike are prioritizing robust cybersecurity solutions. The digital transformation and remote work expansion have exponentially increased attack surfaces, making phishing protection a crucial element in safeguarding sensitive data and infrastructure.

Phishing protection solutions leverage advanced technologies like artificial intelligence (AI), machine learning (ML), and behavioral analytics to detect and mitigate threats in real time. This evolution in technology aligns with the increasing need for preemptive security measures, regulatory compliance, and a growing awareness of cybersecurity. For instance, high-profile data breaches and compliance mandates such as GDPR, HIPAA, and CCPA have further driven organizations to integrate phishing protection into their cybersecurity strategies.

Companies are proactively innovating to cater to these demands. For example, Akamai Technologies recently introduced its ""Brand Protector"" solution, which detects and disrupts phishing websites and counterfeit stores, empowering businesses to uphold customer trust and protect brand value. Similarly, the integration of AI-driven solutions by companies like Guardz and Proofpoint Inc. reflects a paradigm shift towards intelligent and proactive security systems.

Despite its robust growth trajectory, cost constraints and the complexity of implementing comprehensive phishing protection solutions pose challenges. These factors particularly impact small and medium-sized enterprises (SMEs), which may struggle to allocate adequate resources for advanced cybersecurity measures. Nevertheless, the market offers significant opportunities with the increasing adoption of cloud-based solutions, which provide scalability and cost-efficiency.

Key regions contributing to market growth include North America, with its advanced regulatory framework and high cybersecurity awareness, and Asia-Pacific, where digitalization and e-commerce growth are driving demand for phishing protection solutions. The expansion of cloud computing and the proliferation of IoT devices are also fostering market growth across all regions.

Major Market Players Included in this Report Are:
• Cisco Systems, Inc.
• Proofpoint, Inc.
• Microsoft
• Barracuda Networks
• Mimecast
• Trend Micro, Inc.
• Check Point Software Technologies
• Fortinet, Inc.
• IronScales
• Sophos Ltd.
• Trustwave Holdings, Inc.
• Twilio Inc.
• Cofense
• Forcepoint
• OpenText

The detailed segments and sub-segments of the market are explained below:

By Offering:
• Solutions
• Services

By Type:
• Email-Based Phishing Protection
• Non-Email-Based Phishing Protection

By Deployment Model:
• On-Premise
• Cloud-Based

By End Use:
• Healthcare
• BFSI
• IT & Telecommunication
• Retail & E-Commerce
• Transportation
• Others

By Region:
• North America
U.S.
Canada
• Europe
France
Germany
U.K.
Italy
Netherlands
Spain
Russia
• Asia Pacific
Japan
China
India
Malaysia
Indonesia
South Korea
• Latin America
Brazil
Mexico
Argentina
• Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa

Years considered for the study are as follows:
• Historical year: 2022
• Base year: 2023
• Forecast period: 2024 to 2032

Key Takeaways
• Market estimates and forecasts for 10 years (2022–2032).
• Annualized revenues and regional-level analysis for each market segment.
• Comprehensive analysis of the geographical landscape with country-level insights.
• Detailed examination of competitive strategies and key market players.
• Strategic recommendations and future market approaches.

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