Israel Hair Care Market Size study, by Type (Shampoos, Conditioners, Hair Masks, Hair Oils), by Distribution Channel (Online, Offline), and Regional Forecasts 2022-2032

Israel Hair Care Market Size study, by Type (Shampoos, Conditioners, Hair Masks, Hair Oils), by Distribution Channel (Online, Offline), and Regional Forecasts 2022-2032

The Israel Hair Care Market is valued approximately at USD 383.02 million in 2023 and is anticipated to grow with a healthy growth rate of more than 4.7% over the forecast period 2024-2032. The market is expected to reach USD 477.31 million by 2028, driven by factors such as arid weather conditions, high sun exposure, and increasing urbanization, which have led to a rise in hair problems such as hair thinning, hair loss, and scalp issues. As a result, Israeli consumers are increasingly seeking solutions for these problems, driving the demand for hair care products.

The market trends indicate that shampoos and conditioners are considered necessities by most Israeli consumers, while hair masks and oils are gaining popularity as quality of life improves and awareness of their benefits increases. The rising prevalence of hair loss, dandruff, and hair fall, along with increasing pollution levels, is expected to drive the demand for clinical and natural ingredient-based hair products.

The sales of hair care products through e-commerce channels are also on the rise, fueled by the tech-savvy population. Israel's e-commerce penetration stands at 47%, representing 4 million consumers out of 9 million citizens, with expectations of growth to 5 million users by 2025. This trend offers lucrative opportunities for market players to explore omnichannel strategies.

Despite the growth, the high-income disparity poses challenges for manufacturing higher value-added products for the broader market population. However, the demand for personalized products and services is catalyzing private-label and indigenous brands to secure a position in the competitive market. Private-label SMEs are significant contributors to product innovation, extending from staple categories to premium offerings such as hair masks, hair color, and keratin-infused ranges.

The import and export of hair care products are also noteworthy. The import value of hair preparations and shampoo was approximately USD 32.72 million in 2022, while the export value rose from USD 128 million in 2020 to USD 166.8 million in 2021. Popular Israeli hair care brands such as Moroccanoil, La Beaute, My Way, and Pro Berry have gained international recognition.

Major market players included in this report are:

Natural Formula

L'Oréal SA

The Procter & Gamble Company

Unilever PLC

Moroccanoil Inc.

Wow Cosmetics

H&B

Cosmo Store

Israeli Products

Care To Beauty

Judaica Web Store

The detailed segments and sub-segment of the market are explained below:

By Type
• Shampoos
• Conditioners
• Hair Masks
• Hair Oils

By Distribution Channel
• Online
• Offline

Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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