Global Co-branded Credit Card Market Size study, by Vendor Type (Card Issuer, Card Network, Retailer), by Credit Card Type (Physical Credit Cards, Virtual Credit Cards), by End-User (Education, Gaming, Hospitality, Petroleum, Retail, Travel) and Regional

Global Co-branded Credit Card Market Size study, by Vendor Type (Card Issuer, Card Network, Retailer), by Credit Card Type (Physical Credit Cards, Virtual Credit Cards), by End-User (Education, Gaming, Hospitality, Petroleum, Retail, Travel) and Regional Forecasts 2022-2032


The Global Co-branded Credit Card Market is valued approximately at USD 13.41 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 9.74% over the forecast period 2024-2032. Co-branded credit cards, encompassing both store and rewards cards backed by major networks or card issuers, offer consumers significant merchandise perks, discounts, points, or other rewards. These cards are widely accepted, and their usage provides substantial benefits to users. Various sectors, including airlines, hotels, eCommerce, and fuel companies, collaborate with banks to introduce these cards, facilitating ease of payment for customers. The rising adoption of credit cards among young and millennial generations, combined with their interest in significant discounts and potential cash-back, acts as the primary driving force for the market. Despite these benefits, the limitations related to the operations and high annual fees of co-branded credit cards hinder market growth. The industry is now focusing on launching enhanced co-branded credit cards and forming partnerships with retail and airline companies to expand market development.

Co-branded credit cards involve partnerships between different types of vendors. The card issuer, usually a financial institution such as a credit card company or bank, is responsible for issuing and managing these cards, handling application processes, credit underwriting, account management, and customer service. The card network facilitates the authorization, clearing, and settlement of transactions made with co-branded credit cards. Retailers, as co-branded partners, provide the brand affiliation and customer base that the card issuer leverages, and these retailers can be major chains, department stores, or online marketplaces.

Virtual co-branded credit cards, existing in a digital format, provide convenience and security for online shopping and digital payments. These cards can be stored in mobile wallet applications and accessed through online banking platforms. On the other hand, physical co-branded credit cards are traditional plastic cards issued to cardholders, carrying the branding of the financial institution and the co-branded partner. These cards offer the familiar form factor of traditional credit cards, including the cardholder's name, card number, expiration date, and security features.

The adoption of co-branded credit cards is extensive across various industries, including travel, petroleum, gaming, hospitality, retail, and education. In the gaming industry, these cards offer rewards such as discounts on game purchases, exclusive in-game content, and access to gaming events. In the hospitality industry, they are associated with hotel chains, resorts, and travel booking platforms, offering loyalty points, room upgrades, complimentary night stays, and exclusive discounts. In the petroleum industry, these cards, issued in partnership with gas stations and oil companies, provide rewards and discounts on fuel purchases. Retail industry co-branded credit cards are associated with major retail chains, offering rewards, discounts, and exclusive access to sales events. In education, co-branded credit cards are often offered in partnership with universities or educational institutions.

In the Americas, particularly the United States, the production and use of co-branded credit cards are highly developed, driven by a culture of credit reliance and robust rewards programs. Financial institutions and brands collaborate to leverage extensive consumer data analytics to tailor offerings, making these cards popular across various sectors, including airlines, retail, and hospitality. The Asia-Pacific region exhibits varied adoption rates, with markets such as Australia and Japan witnessing significant uptake due to high consumer spending habits and an inclination for loyalty programs. Emerging markets within APAC are gradually embracing co-branded cards, facilitated by growing middle-class populations and digital banking advancements. In Europe, stringent regulatory frameworks for data protection and financial transactions, including the General Data Protection Regulation (GDPR), influence the structure and marketing of co-branded cards. Adoption in the Middle East is on the rise, driven by luxury travel and retail sectors, while Africa's focus remains on financial inclusion, with co-branded credit cards playing a minor role.

Major market player included in this report are:
• American Express Company
• Axis Bank Limited
• Bank of America Corporation
• Barclays PLC
• Capital One Financial Corporation
• Citigroup Inc.
• HDFC Bank Limited
• ICICI Bank Limited
• JPMorgan Chase & Co.
• Mastercard International Incorporated
• Scotiabank
• Shinhan Bank Co., Ltd.
• Synchrony Bank
• The Goldman Sachs Group, Inc.
• Visa Inc.

The detailed segments and sub-segment of the market are explained below:

By Vendor Type
• Card Issuer
• Card Network
• Retailer

By Credit Card Type
• Physical Credit Cards
• Virtual Credit Cards

By End-User
• Education
• Gaming
• Hospitality
• Petroleum
• Retail
• Travel

By Region: North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows: Historical year – 2022 Base year – 2023 Forecast period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Chapter 1. Global Co-branded Credit Card Market Executive Summary
1.1. Global Co-branded Credit Card Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Vendor Type
1.3.2. By Credit Card Type
1.3.3. By End-User
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Co-branded Credit Card Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Co-branded Credit Card Market Dynamics
3.1. Market Drivers
3.1.1. Rising Adoption Among Millennials
3.1.2. Benefits of Significant Discounts and Cash-back
3.1.3. Collaborations Between Banks and Retailers
3.2. Market Challenges
3.2.1. High Annual Fees
3.2.2. Operational Limitations
3.3. Market Opportunities
3.3.1. Partnerships with Airlines and Retail Companies
3.3.2. Launch of Enhanced Co-branded Credit Cards
Chapter 4. Global Co-branded Credit Card Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Co-branded Credit Card Market Size & Forecasts by Vendor Type 2022-2032
5.1. Segment Dashboard
5.2. Global Co-branded Credit Card Market: Vendor Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. Card Issuer
5.2.2. Card Network
5.2.3. Retailer
Chapter 6. Global Co-branded Credit Card Market Size & Forecasts by Credit Card Type 2022-2032
6.1. Segment Dashboard
6.2. Global Co-branded Credit Card Market: Credit Card Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. Physical Credit Cards
6.2.2. Virtual Credit Cards
Chapter 7. Global Co-branded Credit Card Market Size & Forecasts by End-User 2022-2032
7.1. Segment Dashboard
7.2. Global Co-branded Credit Card Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.2.1. Education
7.2.2. Gaming
7.2.3. Hospitality
7.2.4. Petroleum
7.2.5. Retail
7.2.6. Travel
Chapter 8. Global Co-branded Credit Card Market Size & Forecasts by Region 2022-2032
8.1. North America Co-branded Credit Card Market
8.1.1. U.S. Co-branded Credit Card Market
8.1.1.1. Vendor Type breakdown size & forecasts, 2022-2032
8.1.1.2. Credit Card Type breakdown size & forecasts, 2022-2032
8.1.1.3. End-User breakdown size & forecasts, 2022-2032
8.1.2. Canada Co-branded Credit Card Market
8.2. Europe Co-branded Credit Card Market
8.2.1. U.K. Co-branded Credit Card Market
8.2.2. Germany Co-branded Credit Card Market
8.2.3. France Co-branded Credit Card Market
8.2.4. Spain Co-branded Credit Card Market
8.2.5. Italy Co-branded Credit Card Market
8.2.6. Rest of Europe Co-branded Credit Card Market
8.3. Asia-Pacific Co-branded Credit Card Market
8.3.1. China Co-branded Credit Card Market
8.3.2. India Co-branded Credit Card Market
8.3.3. Japan Co-branded Credit Card Market
8.3.4. Australia Co-branded Credit Card Market
8.3.5. South Korea Co-branded Credit Card Market
8.3.6. Rest of Asia Pacific Co-branded Credit Card Market
8.4. Latin America Co-branded Credit Card Market
8.4.1. Brazil Co-branded Credit Card Market
8.4.2. Mexico Co-branded Credit Card Market
8.4.3. Rest of Latin America Co-branded Credit Card Market
8.5. Middle East & Africa Co-branded Credit Card Market
8.5.1. Saudi Arabia Co-branded Credit Card Market
8.5.2. South Africa Co-branded Credit Card Market
8.5.3. Rest of Middle East & Africa Co-branded Credit Card Market
Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. American Express Company
9.1.2. Axis Bank Limited
9.1.3. Bank of America Corporation
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Barclays PLC
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Market Strategies
9.3.2. Capital One Financial Corporation
9.3.3. Citigroup Inc.
9.3.4. HDFC Bank Limited
9.3.5. ICICI Bank Limited
9.3.6. JPMorgan Chase & Co.
9.3.7. Mastercard International Incorporated
9.3.8. Scotiabank
9.3.9. Shinhan Bank Co., Ltd.
9.3.10. Synchrony Bank
9.3.11. The Goldman Sachs Group, Inc.
9.3.12. Visa Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
List of Tables
TABLE 1. Global Co-branded Credit Card market, report scope
TABLE 2. Global Co-branded Credit Card market estimates & forecasts by Region 2022-2032 (USD Billion)
TABLE 3. Global Co-branded Credit Card market estimates & forecasts by Vendor Type 2022-2032 (USD Billion)
TABLE 4. Global Co-branded Credit Card market estimates & forecasts by Credit Card Type 2022-2032 (USD Billion)
TABLE 5. Global Co-branded Credit Card market by End-User, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 6. Global Co-branded Credit Card market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 7. Global Co-branded Credit Card market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 8. Global Co-branded Credit Card market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Global Co-branded Credit Card market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Global Co-branded Credit Card market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Global Co-branded Credit Card market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Global Co-branded Credit Card market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Global Co-branded Credit Card market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Global Co-branded Credit Card market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. U.S. Co-branded Credit Card market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. U.S. Co-branded Credit Card market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. U.S. Co-branded Credit Card market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Canada Co-branded Credit Card market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Canada Co-branded Credit Card market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Canada Co-branded Credit Card market estimates & forecasts by segment 2022-2032 (USD Billion)
This list is not complete, final report does contain more than 100 tables. The list may be updated in the final deliverable.
List of Figures
FIGURE 1. Global Co-branded Credit Card market, research methodology
FIGURE 2. Global Co-branded Credit Card market, market estimation techniques
FIGURE 3. Global market size estimates & forecast methods.
FIGURE 4. Global Co-branded Credit Card market, key trends 2023
FIGURE 5. Global Co-branded Credit Card market, growth prospects 2022-2032
FIGURE 6. Global Co-branded Credit Card market, porters 5 force model
FIGURE 7. Global Co-branded Credit Card market, PESTEL analysis
FIGURE 8. Global Co-branded Credit Card market, value chain analysis
FIGURE 9. Global Co-branded Credit Card market by segment, 2022 & 2032 (USD Billion)
FIGURE 10. Global Co-branded Credit Card market by segment, 2022 & 2032 (USD Billion)
FIGURE 11. Global Co-branded Credit Card market by segment, 2022 & 2032 (USD Billion)
FIGURE 12. Global Co-branded Credit Card market by segment, 2022 & 2032 (USD Billion)
FIGURE 13. Global Co-branded Credit Card market by segment, 2022 & 2032 (USD Billion)
FIGURE 14. Global Co-branded Credit Card market, regional snapshot 2022 & 2032
FIGURE 15. North America Co-branded Credit Card market 2022 & 2032 (USD Billion)
FIGURE 16. Europe Co-branded Credit Card market 2022 & 2032 (USD Billion)
FIGURE 17. Asia pacific Co-branded Credit Card market 2022 & 2032 (USD Billion)
FIGURE 18. Latin America Co-branded Credit Card market 2022 & 2032 (USD Billion)
FIGURE 19. Middle East & Africa Co-branded Credit Card market 2022 & 2032 (USD Billion)
FIGURE 20. Global Co-branded Credit Card market, company market share analysis (2023)
This list is not complete, final report does contain more than 50 figures. The list may be updated in the final deliverable.

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