The Global Wrapping Tissue Market was valued at USD 1.47 billion in 2023 and is anticipated to expand at a CAGR of 3.9% from 2024 to 2032, reaching approximately USD 1.93 billion by the end of the forecast period. The increasing demand for sustainable packaging solutions, driven by eco-conscious consumer behavior and growing e-commerce activities, is fueling market growth. Wrapping tissue, widely used for protective and decorative purposes in retail, food packaging, gifting, and e-commerce, has gained significant traction due to its biodegradability and premium appeal.
The rise of personalized and luxury packaging has further amplified the demand for high-quality wrapping tissues with innovative textures, designs, and finishes. Retailers, brands, and businesses are investing in visually appealing and environmentally responsible packaging solutions, accelerating the adoption of recycled and de-inked wrapping tissue variants. The expansion of small and medium-sized enterprises (SMEs), home-based businesses, and independent sellers on digital platforms is also fostering market expansion.
Technological advancements in biodegradable printing inks, water-resistant coatings, and lightweight yet durable wrapping materials are enhancing product innovation. Brands are focusing on cost-effective and compostable alternatives to plastic-based wrapping solutions to align with global sustainability regulations. Moreover, the rising influence of social media and influencer marketing in unboxing experiences is boosting consumer preference for premium and aesthetically pleasing wrapping tissues.
Regionally, North America dominates the market, accounting for the largest revenue share in 2023, driven by strong retail infrastructure, high disposable income, and a well-established e-commerce ecosystem. Meanwhile, Europe is rapidly emerging as a key market, supported by strict sustainability mandates and a growing emphasis on plastic-free packaging. The Asia Pacific region is expected to register the fastest growth, attributed to rising urbanization, increasing online retail penetration, and a growing demand for luxury and gift packaging solutions in markets like China, India, and Japan.
Major Market Players Included in This Report Are:
• Flower City Tissue Mills Co.
• Innovative Packaging Group, Inc.
• MPI PAPERMILLS Inc.
• Seaman Paper Co.
• Shah Paperplast Industries Ltd.
• Twin Rivers Paper Company
• NASHVILLE WRAPS
• Sakura Packaging Private Limited
• Janhavi Enterprises
• I.M.A. Industria Macchine Automatiche S.p.A.
• Orlandi Inc.
• Mondi Plc
• DS Smith
• Ranpak Holdings Corp.
• Eco-Products, Inc.
The Detailed Segments and Sub-Segments of the Market Are Explained Below:
By Product:
• Virgin Pulp
• De-inked Pulp
• Mixed Pulp
By Application:
• Commercial
• Residential
By Distribution Channel:
• Offline
• Online
By Region:
North America:
• U.S.
• Canada
• Mexico
Europe:
• Germany
• U.K.
• France
• Italy
• Spain
• Rest of Europe
Asia Pacific:
• China
• Japan
• India
• Australia & New Zealand
• South Korea
• Rest of Asia Pacific
Latin America:
• Brazil
• Mexico
• Rest of Latin America
Middle East & Africa:
• South Africa
• Saudi Arabia
• UAE
• Rest of MEA
Years Considered for the Study Are as Follows:
• Historical Year: 2022
• Base Year: 2023
• Forecast Period: 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032
• Annualized revenues and regional-level analysis for each market segment
• Detailed analysis of the geographical landscape with country-level insights
• Competitive landscape with major players in the market
• Analysis of key business strategies and recommendations for future market approaches
• Competitive structure analysis of the market
• Demand-side and supply-side analysis of the market
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Table of Contents Chapter 1. Global Wrapping Tissue Market Executive Summary 1.1. Global Wrapping Tissue Market Size & Forecast (2022-2032) 1.2. Regional Summary 1.3. Segmental Summary 1.3.1. By Product 1.3.2. By Application 1.3.3. By Distribution Channel 1.4. Key Market Trends 1.5. Recession Impact Analysis 1.6. Analyst Recommendations & Conclusion Chapter 2. Global Wrapping Tissue Market Definition and Research Assumptions 2.1. Research Objective 2.2. Market Definition 2.3. Research Assumptions 2.3.1. Inclusion & Exclusion 2.3.2. Limitations 2.3.3. Supply Side Analysis 2.3.3.1. Availability 2.3.3.2. Infrastructure 2.3.3.3. Regulatory Environment 2.3.3.4. Market Competition 2.3.3.5. Economic Viability (Consumer’s Perspective) 2.3.4. Demand Side Analysis 2.3.4.1. Regulatory Frameworks 2.3.4.2. Technological Advancements 2.3.4.3. Environmental Considerations 2.3.4.4. Consumer Awareness & Acceptance 2.4. Estimation Methodology 2.5. Years Considered for the Study 2.6. Currency Conversion Rates Chapter 3. Global Wrapping Tissue Market Dynamics 3.1. Market Drivers 3.1.1. Rising Consumer Demand for Sustainable Packaging Solutions 3.1.2. Growth in E-commerce & Online Retail Expansion 3.1.3. Increasing Adoption of Premium & Personalized Gift Wrapping 3.2. Market Challenges 3.2.1. High Costs of Premium Wrapping Tissue Products 3.2.2. Market Competition from Alternative Packaging Materials 3.3. Market Opportunities 3.3.1. Technological Advancements in Eco-friendly Packaging 3.3.2. Emerging Demand for Custom & Biodegradable Wrapping Tissue Chapter 4. Global Wrapping Tissue Market Industry Analysis 4.1. Porter’s Five Forces Model 4.1.1. Bargaining Power of Suppliers 4.1.2. Bargaining Power of Buyers 4.1.3. Threat of New Entrants 4.1.4. Threat of Substitutes 4.1.5. Competitive Rivalry 4.1.6. Future Outlook of Porter’s Five Forces 4.1.7. Porter’s Five Forces Impact Analysis 4.2. PESTEL Analysis 4.2.1. Political Factors 4.2.2. Economic Factors 4.2.3. Social Factors 4.2.4. Technological Factors 4.2.5. Environmental Factors 4.2.6. Legal Factors 4.3. Top Investment Opportunities 4.4. Top Winning Strategies 4.5. Disruptive Trends in the Wrapping Tissue Market 4.6. Industry Expert Perspective 4.7. Analyst Recommendations & Conclusion Chapter 5. Global Wrapping Tissue Market Size & Forecast by Product (2022-2032) 5.1. Segment Dashboard 5.2. Global Wrapping Tissue Market: By Product Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion) 5.2.1. Virgin Pulp 5.2.2. De-inked Pulp 5.2.3. Mixed Pulp Chapter 6. Global Wrapping Tissue Market Size & Forecast by Application (2022-2032) 6.1. Segment Dashboard 6.2. Global Wrapping Tissue Market: By Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion) 6.2.1. Commercial 6.2.2. Residential Chapter 7. Global Wrapping Tissue Market Size & Forecast by Distribution Channel (2022-2032) 7.1. Segment Dashboard 7.2. Global Wrapping Tissue Market: By Distribution Channel Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion) 7.2.1. Offline 7.2.2. Online Chapter 8. Global Wrapping Tissue Market Size & Forecast by Region (2022-2032) 8.1. North America Wrapping Tissue Market 8.1.1. U.S. Wrapping Tissue Market 8.1.1.1. By Product Breakdown, Size & Forecasts (2022-2032) 8.1.1.2. By Application Breakdown, Size & Forecasts (2022-2032) 8.1.2. Canada Wrapping Tissue Market 8.1.3. Mexico Wrapping Tissue Market 8.2. Europe Wrapping Tissue Market 8.2.1. U.K. Wrapping Tissue Market 8.2.2. Germany Wrapping Tissue Market 8.2.3. France Wrapping Tissue Market 8.2.4. Italy Wrapping Tissue Market 8.2.5. Spain Wrapping Tissue Market 8.2.6. Rest of Europe Wrapping Tissue Market 8.3. Asia-Pacific Wrapping Tissue Market 8.3.1. China Wrapping Tissue Market 8.3.2. Japan Wrapping Tissue Market 8.3.3. India Wrapping Tissue Market 8.3.4. Australia & New Zealand Wrapping Tissue Market 8.3.5. South Korea Wrapping Tissue Market 8.3.6. Rest of Asia-Pacific Wrapping Tissue Market 8.4. Latin America Wrapping Tissue Market 8.4.1. Brazil Wrapping Tissue Market 8.4.2. Mexico Wrapping Tissue Market 8.4.3. Rest of Latin America Wrapping Tissue Market 8.5. Middle East & Africa Wrapping Tissue Market 8.5.1. South Africa Wrapping Tissue Market 8.5.2. Saudi Arabia Wrapping Tissue Market 8.5.3. UAE Wrapping Tissue Market 8.5.4. Rest of Middle East & Africa Wrapping Tissue Market Chapter 9. Competitive Intelligence 9.1. Key Company SWOT Analysis 9.1.1. Flower City Tissue Mills Co. 9.1.2. Mondi Plc 9.1.3. DS Smith 9.2. Market Strategies of Key Players 9.3. Company Profiles 9.3.1. Flower City Tissue Mills Co. 9.3.2. Innovative Packaging Group, Inc. 9.3.3. MPI PAPERMILLS Inc. 9.3.4. Seaman Paper Co. 9.3.5. Shah Paperplast Industries Ltd. 9.3.6. Twin Rivers Paper Company 9.3.7. NASHVILLE WRAPS 9.3.8. Sakura Packaging Private Limited 9.3.9. Janhavi Enterprises 9.3.10. I.M.A. Industria Macchine Automatiche S.p.A. 9.3.11. Orlandi Inc. 9.3.12. Ranpak Holdings Corp. 9.3.13. Eco-Products, Inc. Chapter 10. Research Process 10.1. Research Process 10.1.1. Data Mining 10.1.2. Analysis 10.1.3. Market Estimation 10.1.4. Validation 10.1.5. Publishing 10.2. Research AttributesList of Tables 1. Global Wrapping Tissue Market, Report Scope 2. Global Wrapping Tissue Market Estimates & Forecasts by Region (2022-2032) (USD Million/Billion) 3. Global Wrapping Tissue Market Estimates & Forecasts by Product (2022-2032) (USD Million/Billion) 4. Global Wrapping Tissue Market Estimates & Forecasts by Application (2022-2032) (USD Million/Billion) 5. Global Wrapping Tissue Market Estimates & Forecasts by Distribution Channel (2022-2032) (USD Million/Billion) 6. Global Wrapping Tissue Market by Segment, Estimates & Forecasts, 2022-2032 (USD Million/Billion) 7. Global Wrapping Tissue Market by Region, Estimates & Forecasts, 2022-2032 (USD Million/Billion) 8. North America Wrapping Tissue Market, Estimates & Forecasts (2022-2032) 9. Europe Wrapping Tissue Market, Estimates & Forecasts (2022-2032) 10. Asia-Pacific Wrapping Tissue Market, Estimates & Forecasts (2022-2032) 11. Latin America Wrapping Tissue Market, Estimates & Forecasts (2022-2032) 12. Middle East & Africa Wrapping Tissue Market, Estimates & Forecasts (2022-2032) 13. U.S. Wrapping Tissue Market Estimates & Forecasts (2022-2032) 14. Canada Wrapping Tissue Market Estimates & Forecasts (2022-2032) 15. Mexico Wrapping Tissue Market Estimates & Forecasts (2022-2032) 16. Germany Wrapping Tissue Market Estimates & Forecasts (2022-2032) 17. UK Wrapping Tissue Market Estimates & Forecasts (2022-2032) 18. France Wrapping Tissue Market Estimates & Forecasts (2022-2032) 19. Italy Wrapping Tissue Market Estimates & Forecasts (2022-2032) 20. China Wrapping Tissue Market Estimates & Forecasts (2022-2032) 21. Japan Wrapping Tissue Market Estimates & Forecasts (2022-2032) 22. India Wrapping Tissue Market Estimates & Forecasts (2022-2032) 23. Brazil Wrapping Tissue Market Estimates & Forecasts (2022-2032) 24. South Africa Wrapping Tissue Market Estimates & Forecasts (2022-2032) 25. Competitive Landscape: Market Share Analysis of Key Players 26. Key Strategic Developments in the Global Wrapping Tissue Market 27. Key Mergers & Acquisitions in the Market (Last 5 Years) This list is not complete; the final report contains more than 100 tables. The list may be updated in the final deliverable.List of Figures 1. Global Wrapping Tissue Market, Research Methodology 2. Global Wrapping Tissue Market, Market Estimation Techniques 3. Global Wrapping Tissue Market, Key Trends 2023 4. Global Wrapping Tissue Market, Growth Prospects (2022-2032) 5. Global Wrapping Tissue Market, Porter's Five Forces Model 6. Global Wrapping Tissue Market, PESTEL Analysis 7. Global Wrapping Tissue Market, Value Chain Analysis 8. Global Wrapping Tissue Market by Product, 2022 & 2032 (USD Million/Billion) 9. Global Wrapping Tissue Market by Application, 2022 & 2032 (USD Million/Billion) 10. Global Wrapping Tissue Market by Distribution Channel, 2022 & 2032 (USD Million/Billion) 11. Global Wrapping Tissue Market by Region, 2022 & 2032 (USD Million/Billion) 12. North America Wrapping Tissue Market Trends & Growth Analysis (2022-2032) 13. Europe Wrapping Tissue Market Trends & Growth Analysis (2022-2032) 14. Asia-Pacific Wrapping Tissue Market Trends & Growth Analysis (2022-2032) 15. Latin America Wrapping Tissue Market Trends & Growth Analysis (2022-2032) 16. Middle East & Africa Wrapping Tissue Market Trends & Growth Analysis (2022-2032) 17. U.S. Wrapping Tissue Market Breakdown by Key Segments (2022-2032) 18. Germany Wrapping Tissue Market Breakdown by Key Segments (2022-2032) 19. China Wrapping Tissue Market Breakdown by Key Segments (2022-2032) 20. Brazil Wrapping Tissue Market Breakdown by Key Segments (2022-2032) 21. Market Strategies Adopted by Key Players 22. Competitive Landscape of the Wrapping Tissue Market 23. Key Technological Innovations in the Wrapping Tissue Industry 24. Sustainability Trends in the Wrapping Tissue Market 25. Future Growth Opportunities in the Wrapping Tissue Industry This list is not complete; the final report contains more than 50 figures. The list may be updated in the final deliverable.
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